Fri.Jul 07, 2023

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Google Expands Tours and Activities With New Display

Skift Blog

Skift Take: Ranking for city-specific experiences search terms is fiercely competitive and an expensive part of performance marketing that tends to favors online travel agencies with big budgets. A new carousel in Google's Things To Do adds an interesting shift in search display.

Marketing 325
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U.S. Hotels Continue Job Growth, but Still Below Pre-Pandemic Levels

Skift Blog

Skift Take: While June's hotel job growth figure was lower than in some other months post-pandemic, the increase in hiring from May is good news for an industry prepping for the travel boom this summer.

Hiring 264
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Spain Expects Increase in Flights From China to Boost Tourism

Skift Blog

Skift Take: Although Spanish officials are thrilled about major Chinese carriers boosting service to the country, they're not simply relying on that increase in their quest to attract visitors from of one of its major markets.

Tourism 261