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How to Use Google Ads for Better Hotel Visibility

Hotelogix

Types of Google Ads for Hotels Google Ads has different types of ads you can use: Search Ads: These show up when people search for hotels on Google. Display Ads: These are picture ads that show up on websites people visit. Video Ads: These are ads that play on YouTube.

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Hotel ad: Monitoring, compliance and parity

SiteMinder

A hotel ad is any paid placement used by a hotel to promote its rooms, offers or brand, typically through online platforms like Google Hotel Ads , OTAs (online travel agents), metasearch engines, and social media channels. But not all hotel ads are created equal. Are you targeting last-minute weekend travellers?

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Reclaim lost revenue: How hotel retargeting ads capture direct bookings 

Cloudbeds

Most travelers dont book a hotel on their first visit to a website. Failing to stay top-of-mind means you risk losing them to online travel agencies (OTAs) or competitors. A key component of a hotels digital strategy, retargeting ads, re-engage high-intent travelers who have already expressed interest in your property.

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How the Canary Islands Leveraged Amadeus Media Solutions to Inspire British and German Travelers to Visit the Spanish Archipelago

Amadeus Hospitality

The Challenge By early 2022, following two years of pandemic-related travel restrictions, tourism to the Canary Islands had dramatically fallen off, but the travel industry worldwide had swung into full recovery mode. The campaign focused entirely on travelers from two of the destination’s top origin markets – Germany and the UK.

Travel 97
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5 Ways Travel Sellers Can Stay Ahead of Changing Traveler Expectations

Amadeus Hospitality

Originally published to Amadeus Insights By: Mirja Sickel, Vice President, Hospitality Distribution, Amadeus 2023 is proving to be an exciting year for travel sellers. Demand for trips remains strong as indicated by Amadeus Demand360 ® data, which shows that global hotel occupancies this year have largely been on par with pre-pandemic levels.

Travel 59
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PMax for Travel Goals: Maximizing direct bookings with AI-powered ads

Cloudbeds

Googles Performance Max for Travel Goals offers an AI-powered solution that automates ad placement and spend, allowing hotels to compete with OTAs and drive more direct bookings. What is PMax for Travel Goals? This leaves hotels scrambling to keep up. Fortunately, theres a way to help level the playing field.

Travel 52
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Serving the Hotel Guest of the Future

Amadeus Hospitality

Originally published in PhocusWire Global hotel demand is off to a strong start in 2023, with Q1 outperforming hotel occupancy figures for the same months in 2022, according to Amadeus’ Demand360 ® data as of March 12, 2023. As the industry continues to bounce back, we can only wonder – what will travel look like in 10 years?

Travel 75