gcommerce

DECEMBER 5, 2023

With travelers planning their year-end getaways and holiday celebrations, it's crucial for establishments to optimize their marketing strategies. Create dedicated landing pages for holiday-themed packages and events, and ensure your website is mobile-friendly to accommodate travelers on various devices.

Market 92

Market Marketing Resorts Shopping 92

Amadeus Hospitality

MARCH 27, 2023

As the industry continues to bounce back, we can only wonder – what will travel look like in 10 years? A global research study from Amadeus – Traveler Tribes 2033 – tackles this question through a psychographic survey of 10,000 travelers across 15 markets to understand exactly what they will want a decade from now.

Travel 75

Travel Hotels Occupancy Display Ads 75

Amadeus Hospitality

MAY 29, 2023

In addition to driving demand with business intelligence, Quest also recently renewed its Travel Seller Media campaign with Amadeus for 2023, to run ads and increase bookings through the GDS channel.

Business 52

Business Global Distribution System Travel General Manager 52

Amadeus Hospitality

DECEMBER 14, 2022

Similarly, Amadeus’ Agency360 data demonstrates that hotel room nights booked on global distribution systems (GDSs) for corporate travel have also increased during 2022 and are rapidly closing in on pre-pandemic rates. This welcome resurgence of travel should not just be looked at in isolation.

Global Distribution System 52

Global Distribution System Scale Travel Business 52

Amadeus Hospitality

JULY 6, 2023

The Challenge In 2022, One King West Hotel & Residence sought to drive more direct bookings – and revenue – on their hotel website, and to optimize their channel mix while reducing their reliance on online travel agencies (OTAs).

Revenue 40

Revenue Average Daily Rate OTA Display Ads 40

Travelboom Marketing

MARCH 21, 2024

To stay competitive in a constantly evolving hospitality industry, hoteliers should consider integrating a variety of paid ads into their marketing strategies. Whether you’re employing search ads, display ads, metasearch ads , or something else, marketers can explore CPC marketing campaigns to maximize these ten benefits for hotels.

Market 52

Market Marketing Cost Per Click Marketing Strategy 52

Travelboom Marketing

FEBRUARY 21, 2024

This study by American Express revealed that 48% of respondents want to travel somewhere they can show off on social media. People Don’t Read Reviews Reviews dominate the decision-making process for travelers. This 2023 Leisure Travel Trends Study found that 81% of respondents would not book a stay without first reading online reviews.

Hotel Marketing 52

Hotel Marketing Market Marketing Digital Marketing 52

Amadeus Hospitality

MARCH 15, 2023

Tips to promote a hotel using social media marketing The following tips can help promote a property through hospitality social media marketing: Think of Instagrammability ; for today’s traveler, a perfect photo opportunity is critical when it comes to booking their next trip. When should hotels use social media marketing?

Market 52

Market Marketing Display Ads Hotels 52

MediaBoom

MARCH 9, 2023

Destination marketing is a must for travel and hospitality businesses looking to market services toward specific locales. What kinds of strategies should a travel and hospitality company use in its campaigns? Destination marketing strives to inspire customers to travel to specific locales. What Is Destination Marketing?

Market 59

Market Marketing Tourism Marketing Strategy 59

Travelboom Marketing

NOVEMBER 7, 2023

Third party research such as the 2023 Leisure Travel Trends Study , your market’s STR report, chamber of commerce data, and more will reveal where the overall market is heading. Market Research Both first and third party data should be examined prior to developing your hotel’s digital marketing budget.

Hotel Marketing 96

Hotel Marketing Market Marketing OTA 96

MediaBoom

SEPTEMBER 5, 2023

Retargeting ads hold the power to make an indecisive customer finally click the “purchase” button. After being shown a retargeting display ad, the user’s search activity rises by 155%. Get customers thinking about your business again with retargeting ads. Check your UTMs, Google Analytics data, and web traffic regularly.

Cost Per Click 52

Cost Per Click ROI Display Ads KPI 52

MediaBoom

OCTOBER 26, 2023

Many of the best luxury travel brands of all time have developed partnerships with A-listers, such as Emirates with the stunning Penelope Cruz. You can also tap into Google display ads to meet customers wherever they are. With data-driven approaches, they tweak marketing strategies to reflect client desires and expectations.

Branding 72

Branding Digital Marketing Market Marketing 72

MediaBoom

JULY 5, 2023

Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers. For the most part, this type of marketing aims to make the location seem more attractive than other alternatives boosting the number of people who travel there.

Hotel Marketing 77

Hotel Marketing Market Marketing Marketing Strategy 77

Travelboom Marketing

DECEMBER 16, 2022

Why should people travel to your destination and stay with you ? Display Advertising for Hotels Display advertising and remarketing are avenues worth exploring for generating awareness and demand, as well as converting leads. Display ads are meant to capture the attention of a potential guest. Why are you special?

OTA 52

OTA Hotels Branding Market 52