Direct Marketing OTA Travel 
SiteMinder
JANUARY 8, 2025
A bed bank is a business-to-business (B2B) travel provider that connects hotels with travel distributors, such as online travel agencies (OTAs) and tour operators. Serving as intermediaries in the travel industry, bed banks enable hotels to increase occupancy without directly managing complex distribution channels.
Cloudbeds
NOVEMBER 15, 2024
Decision intelligence unifies the full range of pricing decision-making through both OTAs and direct bookings. Capture and analyze historical data and predictions of future trends to design timely and relevant marketing campaigns. DI helps hoteliers get more granular with their segmentation.
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AskSuite
JULY 31, 2025
Explore proven hotel marketing strategies for 2025 designed to boost direct bookings, reduce OTA reliance, and maximize revenue through digital and automated channels. In 2025, hotels must move beyond relying on OTAs and embrace direct sales through targeted hotel marketing. According to STR , the U.S.
Cloudbeds
JANUARY 22, 2025
Improve marketing and distribution Optimize distribution channels to reduce sales commissions. Reevaluate your current contracts with OTAs (online travel agencies), GDSs (Global Distribution System), and other partners and invest in direct marketing strategies.
Cloudbeds
MARCH 15, 2023
What is a direct booking? Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. With direct bookings, lodging operators own their guest data and can pick and choose what information they collect during the booking process.
Hotel Speak
JULY 20, 2023
OTAs have transformed the way travelers book their accommodations. However, for hotels, these bookings come with their own set of challenges, as OTAs have a profound impact on the revenue of hotels. As a result, hoteliers can proactively engage with guests who book through OTA platforms, even prior to their arrival.
MediaBoom
MARCH 14, 2024
With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach.
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