Direct Marketing Email Marketing Travel 
Cloudbeds
MARCH 15, 2023
What is a direct booking? Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. This brief review will give you the foundation to understand the place of direct sales within your distribution strategy.
MediaBoom
MARCH 14, 2024
With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach.
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MediaBoom
MARCH 27, 2023
Take a look at how the Top ten luxury hotels set themselves apart and appeal to distinctive groups of travelers through their marketing. What is the target market for luxury hotels? They have been surrounded with influencer marketing. If you need inspiration, check out these excellent examples of content marketing.
Hotel Speak
JULY 20, 2023
OTAs have transformed the way travelers book their accommodations. How to easily implement direct to guest marketing and automate drip campaigns? One tool that can help hoteliers to implement direct marketing is using customer data platforms (CDPs) or guest portals which are integrated with your hotel PMS and booking engine.
Cloudbeds
DECEMBER 17, 2024
Without cohesive guest insights, it becomes nearly impossible to create meaningful, personalized interactions todays travelers have come to expect. Booking source Document the source profile of your guests, whether they booked via an OTA, a travel agent, or your direct booking site. Thats where guest profiles come in.
MediaBoom
APRIL 11, 2024
In a world of ever-evolving marketing trends, email remains a powerful tool for luxury brands. In fact, email usage continues to climb, with over 361 billion emails expected to be sent per day in 2024. In this article, we discuss strategies for growing your luxury brand’s email list.
MediaBoom
JULY 16, 2024
As email usage continues to climb, with over 361 billion emails expected to be sent per day in 2024, the relevance of email marketing for luxury brands becomes increasingly significant. Provide Great Content Lead generation is only the first step in email marketing.
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