SiteMinder

SEPTEMBER 22, 2024

Hotels that adopt subscription plans can enjoy several key advantages: Predictable revenue : Subscriptions ensure a steady stream of income, which helps balance cash flow during off-peak seasons. Are they frequent business travellers looking for convenience, or digital nomads who need flexible workspaces? But it turned out to be true.

Hotels 96

Hotels Revenue Services Target Marketing 96

Cloudbeds

MARCH 23, 2023

Why eCommerce is important for lodging operators According to Statista , 69% of total revenue from the global travel and tourism market is booked online, representing approximately $475 billion in revenue in 2022 and forecasted to surpass $521 billion in 2023. Experiment with metasearch marketing.

OTA 98

OTA Digital Marketing Marketing Market 98

MediaBoom

AUGUST 1, 2024

There’s lots more information you need to know ahead of launching your marketing campaign. Digital Marketing and Technology Technology is a driver across industries, including hospitality and tourism. Email Marketing This year, global email marketing revenue will hit $12.33

Tourism 105

Tourism Marketing Market Hospitality 105

STAAH

AUGUST 29, 2023

To truly drive success, your focus should extend to drawing more visitors to your booking engine through a well-crafted digital marketing strategy. Upsell with Vouchers Vouchers are a great revenue source for hoteliers who can work away in the background on your website and email channel. Looking for a Hotel Booking Engine?

OTA 105

OTA Email Marketing Marketing Strategy Marketing 105

SiteMinder

AUGUST 29, 2023

Understanding and controlling hotel operating costs While revenue generation often takes the spotlight, equally crucial is the understanding and control of hotel operating costs. Typical hotel operating expenses list Managing a hotel’s finances requires a keen understanding of both its revenue streams and its operating expenses.

Revenue 52

Revenue Hotels OTA Operations 52

SiteMinder

OCTOBER 29, 2024

Enact your management business plan with SiteMinder Integrating seamlessly with the world’s leading property management systems, SiteMinder is designed to generate serious revenue for your accommodation business. Financial plan This section provides a complete breakdown of your business’s revenue streams, expenses and financial projections.

Business 59

Business Management Target Marketing Revenue 59

MediaBoom

MARCH 29, 2024

With the global luxury travel market poised to rake in $1.48 After all, effective advertising in the luxury travel market is critical in differentiating yourself and driving more leads (and thus customers and revenue). However, before your campaign can get underway, you have to get to know your target market.

Travel 98

Travel Target Marketing Digital Marketing Marketing 98

MediaBoom

JULY 5, 2023

A hotel marketing strategy outlines a path to enhance the brand, charm guests, and boost bookings. Customized to the hotel’s target audience, location, and services, the plan contains key elements such as identifying the target market, brand positioning, and creating an online presence.

Hotel Marketing 97

Hotel Marketing Marketing Market Marketing Strategy 97

Inn Quest

JUNE 13, 2023

When it comes to running a hotel, a well-executed marketing campaign can make all the difference. It drives bookings, increases brand awareness and boosts revenue. Or enhance brand visibility in your target market? These goals should be specific, measurable, attainable, relevant, and time-bound (SMART).

Hotel Marketing 56

Hotel Marketing Marketing Market Digital Marketing 56

SiteMinder

SEPTEMBER 26, 2022

There are no rules as to how you choose to segment the market for your hotel in your individual analysis, however there are recurring themes across hotel data providers and revenue tools that are useful to understand. Understand your existing customers in the target market segment.

Hotel Marketing 95

Hotel Marketing Marketing Market Fair Share 95

Cloudbeds

MARCH 15, 2023

Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions. Different types of bookings will bring you varying amounts of revenue and profit.

OTA 99

OTA Sales Revenue Hotels 99

MediaBoom

APRIL 3, 2023

The luxury watch market is taking the world by storm. Understanding the luxury watch market will help you increase sales and know your target market and what appeals to them. Each carefully-designed watch’s style, characteristic, design, and brand defines the luxury watch market.

Marketing 52

Marketing Market Digital Marketing Sales 52

Catala Consulting

JANUARY 9, 2024

Effective Strategies for CAC Optimization Targeted Marketing Approaches Customizing marketing initiatives for specific customer segments can notably reduce CAC. Such targeted campaigns ensure that marketing resources are utilized for the most responsive audiences. Catala Consulting is your go-to partner.

Hotel Marketing 52

Hotel Marketing Marketing Market Real Estate 52

gcommerce

DECEMBER 4, 2023

We will explore effective ways to maximize your hotel's GA4 implementation, enabling you to make data-driven decisions, improve operational efficiency, and drive revenue growth. Leverage GA4’s Audience Insights for Targeted Marketing GA4's audience insights feature offers a wealth of information about your hotel's website visitors.

Average Daily Rate 52

Average Daily Rate Target Marketing Marketing Strategy Hotels 52

Xotels

JUNE 2, 2023

While the ideal scenario is to handle everything independently, relying solely on your own revenue management and hotel marketing strategy may not be sufficient. IHG calls it ‘Your Rate by IHG Rewards’ and claims to have increased their digital revenues by 7% and mobile revenues by 32% as a result.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Marketing Market 40

Cloudbeds

MARCH 20, 2023

Hotel market segmentation is the process of grouping hotel guests into categories based on shared behavior and characteristics. It is a fundamental process of revenue management, but also brings benefits to marketing, operations, and the guest experience. Boost revenue and profitability. Track performance.

Hotel Marketing 52

Hotel Marketing Marketing Market Average Daily Rate 52

MediaBoom

SEPTEMBER 21, 2023

Targeted acquisition refers to dividing your target audience based on different metrics. This allows you to create a targeted marketing strategy for each group. Lower costs are a great way to differentiate yourself, as are, of course, strong branding and marketing. Mediaboom is here to help.

Marketing 93

Marketing Market Marketing Strategy Business 93

Travel Media Group

AUGUST 21, 2019

Mike speaks to Coakley Williams’ philosophy of curating a unique and targeted marketing strategy for each property within their portfolio. Mike also shares his approach to implementing effective marketing campaigns for new acquisitions and new-build properties. Mike Parent: Thank you, Ryan, great to be with you.

Marketing 52

Marketing Market Sales Hotel Sales 52

MediaBoom

JUNE 20, 2023

Digital content marketing is a tool that helps businesses attract potential customers from their target markets using a myriad of tools, including videos, photos, audio, blog content, and more. With the right strategy, it can help brands optimize their conversion rates, increase revenue, and build brand awareness.

Marketing 52

Marketing Market Digital Marketing Marketing Strategy 52

Little Hotelier

OCTOBER 23, 2023

Capture direct bookings via social media and help your business thrive Use Little Hotelier’s direct booking feature to do all the heavy lifting and boost your direct bookings and revenue. Learn more Why is social media marketing in the hotel industry important?

Marketing 105

Marketing Market Hotels Travel 105

MediaBoom

MAY 27, 2024

With direct communication, aviation email marketing is one of the most targeted marketing strategies airline and aviation companies can use to optimize their customer engagement and create brand loyalty. To this day, it’s one of the most effective ways for aviation companies to reach their target audience.

Email Marketing 52

Email Marketing Marketing Market Digital Marketing 52

MediaBoom

JUNE 27, 2023

A hotel marketing plan is a strategic blueprint designed to amplify a hotel’s brand presence, allure potential guests, and increase bookings and revenue. It outlines specific marketing objectives, target markets, positioning, and tactics to achieve these goals. Mediaboom is here to help.

Hotel Marketing 52

Hotel Marketing Marketing Market Marketing Strategy 52

Hotelogix

AUGUST 27, 2024

Using a mix of these channels helps hotels reach more customers, boost revenue, and manage room availability easily while competing in the market.  Increase Bookings and Revenue: Being on more than one platform let’s hotels adjust prices and fill more rooms.

Global Distribution System 52

Global Distribution System OTA Revenue Cost Per Click 52

Cloudbeds

JANUARY 10, 2025

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. Increase revenue and profitability.

Cost Per Click 52

Cost Per Click Marketing Market OTA 52

MediaBoom

JULY 19, 2023

Read on to know how the best luxury travel brands position themselves as the authority in the hospitality industry and how you can get a slice of that popularity pie with MediaBoom , a digital marketing agency dedicated to delivering efficient service and results that are second to none. Rewards program: Marco Polo Club 2.

Branding 74

Branding Travel Services Target Marketing 74

Lure Agency

JULY 18, 2022

Getting Started with Conversion Copywriting Conversion copywriting is an essential skill for any marketer or business owner who wants to increase their website’s conversion rate – that is, the percentage of visitors who take a desired action. Because of an often-longer sales cycle, B2B organizations rely on building relationships.

B2B 52

B2B Digital Marketing Marketing Market 52

SiteMinder

DECEMBER 20, 2023

RevPAR , or revenue per available room, is one the easiest ways to predict revenue for a hotel. To ensure you’re operating at a profit, you’ll need to understand pricing at your hotel and optimise your pricing strategy so that you maximise the revenue that you generate per room and per guest.

Business 59

Business Hotels Management Revenue 59

MediaBoom

MARCH 9, 2023

Partnering with an influencer can mean big business for your hospitality company and lots of revenue for the area as a whole. Depending on your budget and the kinds of ads you think will perform the best with your target market, you might use a little bit of all the ads above.

Marketing 59

Marketing Market Tourism Marketing Strategy 59

MediaBoom

AUGUST 23, 2024

By nurturing relationships through personalized and timely email communications, you can increase guest loyalty, drive repeat bookings, and maximize your resort’s revenue. Social Media Marketing and Content Creation Social media is your resort’s virtual living room.

Resorts 98

Resorts Marketing Market Marketing Strategy 98

MediaBoom

NOVEMBER 14, 2023

Digital advertisement works like traditional radio and TV ads except they can follow people in your target market around on the internet. This is another way to make sure your ads aren’t just building brand awareness but are also converting those website visitors into actual customers and revenue for your business.

Display Ads 97

Display Ads Services Business Branding 97

MediaBoom

APRIL 5, 2024

By engaging these potential travelers during their research phase, travel marketing effectively drives interest, bookings, and revenue for the tourism industry, making it a critical strategy for businesses looking to capitalize on digital consumer behavior. Are you aiming to engage those ready to discover new destinations?

Marketing Strategy 98

Marketing Strategy Marketing Market Travel 98

MediaBoom

MARCH 28, 2024

Advertising affords you the opportunity to increase your leads , improve your visibility and brand awareness, elevate engagement, and earn more bookings, boosting your revenue. What is hotel advertising, and how is it different from standard hotel marketing? FAQs / Related Questions Who is the target market of luxury hotels?

Hotels 52

Hotels Branding Marketing Market 52

Hotelogix

SEPTEMBER 17, 2024

Helpful Tools : It provides advanced tools to manage rates, promotions, and reviews, which can help increase hotel visibility and revenue. Lower Commission Rates : Compared to other OTAs, Agoda charges lower fees, which can help hotels keep more of their revenue. How to Pick the Best Online Travel Agency for Your Hotel?

OTA 52

OTA Travel Hotels Services 52

Travel Media Group

JULY 19, 2023

So we’ll talk about a little bit more about that being that, that this is a digital marketing podcast. You have to be kind of targeted and specific in your marketing. But then they also align very closely with our revenue strategy teams. Also revenue generation through paid media. Content is king.

Hospitality 97

Hospitality Marketing Market Business 97

SiteMinder

SEPTEMBER 14, 2022

Email is also a great way to drive direct bookings and earn extra revenue. Audiences can see right through disingenuous content so everything you publish needs to serve your target market first and foremost, while also helping your brand to stand out from the competition. How to use content marketing to increase bookings.

Marketing 59

Marketing Market Hotels Travel 59

MediaBoom

MARCH 15, 2024

National Keywords: Understand the distinction between local and national keywords, targeting broader audiences across the country or internationally. Brainstorm relevant terms related to the hotel’s broader offerings, services, and target market. Adapt SEO strategy to capture national search traffic effectively.

Hotels 98

Hotels Accommodation Business Target Marketing 98

MediaBoom

OCTOBER 27, 2023

The advantage of running a corporate blog is keeping all posts and comments easy to follow, allowing you to stay engaged with your target audience. Research your target market. Develop a list of topic ideas and keywords you want to target. Sign up for a free consultation with one of our digital experts.

Digital Marketing 97

Digital Marketing Hiring Business Marketing 97