MediaBoom

MARCH 14, 2024

A r obust local SEO strategy helps travelers find your hotel when they’re searching for accommodations in your vicinity, making it a critical component of your digital marketing efforts. Here’s why PPC should be an integral part of your hotel’s digital marketing strategy.

Digital Marketing

Up Hotel

SEPTEMBER 7, 2021

When finding an agency to work with for your hotel’s digital marketing efforts, it can be really hard to know who exactly is the right fit for you. Do I need an all-rounder digital agency? This will be perfect for hotel marketing managers, hotel owners, and anyone curious about hiring a digital agency for the first time.

Digital Marketing

Up Hotel

DECEMBER 9, 2024

Well, I guess its time to start waving the magic digital wand for 2025. The next article will look into top ways to allocate your marketing budget in 2025. The Golden 20% I seriously think the OTAs are like heroin for hotels and its a pretty tough habit to kick. Why not spend uncapped while your CPA remains below that of an OTA.

ROI

Travelboom Marketing

MARCH 21, 2024

Unfortunately, there is not a one-size-fits-all approach to marketing for hotels, and the days of dumping dollars into a single channel are long gone. Marketers must meet travelers where they shop—and in today’s digitally-dependent landscape, this means everywhere.

Marketing

Travelboom Marketing

NOVEMBER 7, 2023

Marketing Budget Breakdown Research & Analysis Fixed Marketing Expenses Third Party Media Spends Capital Investments Traditional Media Contingency Funds Free Digital Marketing Budget Template Start your budget by downloading a free template on Google Sheets. Is your percentage of OTA bookings in line with your goals?

Hotel Marketing

MediaBoom

NOVEMBER 28, 2024

Download Our FREE E-Book Outrank OTAs & Drive Direct Bookings With our SEO Blueprint Learn the secrets to driving more traffic to your hotel website, generating more leads, and ultimately increasing sales. In fact, augmented reality is one of the most effective hotel digital marketing solutions today for increasing bookings.

Travel

Fuel Travel

MARCH 28, 2023

Guests can skip the check-in line For guests, the obvious advantage of a hotel digital key is the option to skip the check-in line entirely. In fact, 70% of hotel guests would be more willing to stay at a hotel with digital key technology. For example, digital keys can be used to access a hotel’s gym, spa, or pool.

Ancillary Revenue

MediaBoom

AUGUST 23, 2024

Download Our FREE E-Book Outrank OTAs & Drive Direct Bookings With our SEO Blueprint Learn the secrets to driving more traffic to your hotel website, generating more leads, and ultimately increasing sales. By staying agile and adapting to changes in the market, you can maximize your ROI and drive bookings through paid advertising.

Resorts

Travelboom Marketing

FEBRUARY 21, 2024

Anyone Can Do It Digital marketing isn’t rocket science , however the industry is layered with niche channels that are typically better left to the professionals. Unfortunately, digital marketing for hotels is not a one-size-fits-all approach, and assuming that “anyone can do it” oversimplifies the complexities involved.

Hotel Marketing

Inn Quest

JUNE 13, 2023

Leverage Digital Marketing Channels: In today’s digital age, leveraging various digital marketing channels is essential for a successful hotel marketing campaign. Monitor metrics such as website traffic, conversion rates, social media engagement and return on investment (ROI).

Hotel Marketing

MediaBoom

AUGUST 1, 2024

There’s lots more information you need to know ahead of launching your marketing campaign. Digital Marketing and Technology Technology is a driver across industries, including hospitality and tourism. The average ROI on PPC in 2024 is 200 percent ! Dig into the trends, tips, and tactics we have for you ahead.

Tourism

TravelNet

AUGUST 28, 2023

In fact, simplifying your tech stack might be the best way to maximize ROI from your technology investments. But ROI aside, there’s a practical reason to consolidate that you probably never considered: less switching between apps and windows. Consolidating technology is not the wave of the future—it’s already here.

Average Daily Rate

Hotelogix

AUGUST 27, 2024

This means using a mix of online and offline channels, like Online Travel Agents (OTAs), meta-search engines, direct bookings, reviews, Global Distribution Systems (GDS), and more. Using a mix of these channels helps hotels reach more customers, boost revenue, and manage room availability easily while competing in the market.  

Global Distribution System

BCV

JUNE 14, 2022

They should also have a KPI-based approach to metasearch and SEM that aligns with the property’s ROI targets for these channels. If you’re not doing this, your competition likely is and the OTA’s certainly are with their massive marketing budgets. How is Metasearch Different Than Online Travel Agencies (OTAs)?

Consumer

Cloudbeds

FEBRUARY 15, 2023

For example, if you found that your GAC for OTA bookings is 41%, whereas your GAC for direct bookings is 7%, where would you want to prioritize bookings? GAC comparisons by channel can help guide your marketing and acquisition strategy. And would you factor in wages for marketing staff? Merchant model.

OTA

MediaBoom

AUGUST 5, 2024

Online advertising should be a cornerstone of your hotel advertising strategy, and all your digital marketing efforts should point your target audience to your hotel’s website. Social Media Advertising Social media advertising is one of your hotel’s most cost-effective hospitality and tourism marketing strategies.

Display Ads

Xotels

JUNE 2, 2023

As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. Balancing direct room sales with third-party websites and online travel agents (OTA’s) is one of the challenges the hotel industry faces in 2023 and beyond.

Marketing Strategy

SiteMinder

AUGUST 29, 2023

Best practices for reducing hotel expenses online With the rise of dominant online travel agencies and the ever-evolving dynamics of digital marketing, hoteliers often grapple with escalating distribution costs. In order to increase direct bookings , hotels need to think about their overall web presence, not just OTAs.

Revenue

eZee Absolute

NOVEMBER 19, 2023

Implementing effective digital marketing strategies is a strong solution to such issues in the hospitality industry. On top of that, you can launch an online marketing campaign to attract bookings, since these strategies provide a quick ROI. Be consistent and patient with whatever tactics you apply.

Hotels

Travel Media Group

OCTOBER 23, 2024

And guess what, you get some dividends with the OTAs for responding to all your reviews and other things on top of that, you know, you get three really powerful pieces of ROI out of review response. And if you do that correctly, you do that in a really sincere way, it resonates with the guest who’s reading it.

KPI

Cloudbeds

JUNE 8, 2023

A helpful hotel management solution will combine multiple functionalities, such as a booking engine, PMS, channel manager, digital marketing, guest engagement, and reporting. Once you know exactly how much revenue each OTA generates for you, you can develop a channel mix that delivers the highest ROI.

Management

MediaBoom

MAY 1, 2025

Explore our guide to marketing for hospitality and tourism , packed with tips to help you elevate your strategy. Download Our FREE E-Book Outrank OTAs & Drive Direct Bookings With our SEO Blueprint Learn the secrets to driving more traffic to your hotel website, generating more leads, and ultimately increasing sales.

Hospitality

MediaBoom

MARCH 7, 2025

Why SEO is Crucial for Hospitality Businesses Here are some key reasons why SEO for hotels and resorts is a must in 2025: Increased Direct Bookings A strong SEO strategy can help reduce dependency on online travel agencies (OTAs) and drive more commission-free bookings. Bounce rate Percentage of visitors leaving without interacting.

Hospitality

MediaBoom

MAY 2, 2025

Hospitality email marketing is the strategic use of email campaigns by hotels, resorts, and other hospitality businesses to drive direct bookings, build guest loyalty, and boost revenue through personalized, automated, and data-driven communicationbypassing third-party platforms and connecting directly with potential and returning guests.

Email Marketing