MediaBoom

FEBRUARY 23, 2024

By investing in innovation, luxury brands can set new industry standards , offering products that not only meet the current needs of their target audience but also anticipate the desires of future generations. Analyze demographic data to identify key segments within the affluent customer market.

Consumer 98

Consumer Branding Market Research Market 98

Cloudbeds

MARCH 15, 2023

A direct booking strategy is a powerful force in reducing customer acquisition costs , increasing occupancy, and improving profitability by building greater brand loyalty and giving you direct access to guests. Leverage digital marketing This is where boosting direct sales can get a bit tricky.

OTA 99

OTA Sales Revenue Hotels 99

Cloudbeds

MARCH 20, 2023

Rather than depend on one or two booking channels, hotels can target market segments on multiple distribution channels such as OTAs, the GDS, and bed banks. Market segmentation plays an important role in a property’s revenue management strategy. Maintain a diverse distribution strategy.

Hotel Marketing 52

Hotel Marketing Market Marketing Average Daily Rate 52

eZee Absolute

JANUARY 19, 2023

When a hotel has its own in-house marketing team, it can work closely with other departments within the hotel as they have an understanding of the hotel’s day-to-day operations. Advantages of Outsourced Hotel Marketing Now, I am not taking sides. Here are some of the benefits of outsourced marketing for hotels: 1.

Hotel Marketing 81

Hotel Marketing Market Marketing Hotels 81

SiteMinder

DECEMBER 20, 2023

Simply multiply your predicted average daily rate (ADR) by your occupancy rate. RevPAR , or revenue per available room, is one the easiest ways to predict revenue for a hotel. For example if your hotel is expected to be occupied at 80% with an ADR of $200, your RevPAR will be $160.

Business 59

Business Hotels Management Revenue 59

Travel Media Group

JULY 19, 2023

So we’ll talk about a little bit more about that being that, that this is a digital marketing podcast. We are also working to really focus on demand generation and capturing demand and occupancy as it sort of stabilizes and resets to a degree. But then some hotels summer may be they’re low occupancy season.

Hospitality 97

Hospitality Market Marketing Business 97

MediaBoom

AUGUST 23, 2024

It involves crafting a compelling brand narrative, understanding guest preferences, and delivering targeted messages across multiple channels. The ultimate goal is to create a strong brand identity, generate demand, and maximize occupancy rates. Partner with travel influencers whose audience aligns with your target market.

Resorts 98

Resorts Market Marketing Marketing Strategy 98

Hotelogix

AUGUST 27, 2024

They handle bookings and often increase your occupancy rates by giving your hotel more exposure. This helps your hotel reach different market segments and ensures a steady flow of bookings, often at discounted rates.    No Marketing Costs: No need for digital marketing or advertising to acquire these guests.

Global Distribution System 52

Global Distribution System OTA Revenue Cost Per Click 52

SiteMinder

AUGUST 29, 2023

Think about introducing occupancy sensitive cooling and heating systems that adapt to when people are present in the room. It’s something to carefully consider and may come down to who your target market is. Power-saving lights such as LEDs are another great option, as well as lights that are motion-sensitive.

Revenue 52

Revenue Hotels OTA Operations 52