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The world of hoteldigitalmarketing is evolving rapidly. To remain competitive, hotels must adapt to the evolving expectations of tech-savvy travelers, who are increasingly demanding personalized guest experiences. What Are the Key HotelMarketing Trends for 2025? Social commerce is booming.
Article - Webinar: Plan with Confidence: HotelDigitalMarketingStrategies Backed By Google - Youre invited to a timely, no-fluff conversation with Google and Cendyn
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Reading Time: 5 minutes Hoteldigitalmarketingstrategies are crucial to grow direct bookings reduce dependency on intermediaries. The post 5 HotelDigitalMarketingStrategies to Boost Direct Bookings appeared first on GuestCentric.
This latest tool aims to make influencer marketing even more attainable and could be a scalable way for hotels to broaden their reach across YouTube and partners without having to seek out specific content creators. The post Flywheel news | June 2025 hoteldigitalmarketing news | GCommerce appeared first on GCommerce Solutions.
What is hoteldigitalmarketing? Hoteldigitalmarketing is the practice of promoting your property to potential guests using the internet. Digitalmarketing is great for small hotels, as it is more accessible and affordable than traditional marketing like broadcast and print media.
How Boston Harbor Hotel increased direct bookings with website personalization & strategic campaigns As travel demand stabilizes after the post-pandemic surge, hotels are faced with a new challenge: maintaining and growing direct bookings in a more competitive landscape.
If youre interested in leveraging CTV for your hotel, the experts at GCommerce are here to help. Best practices for responding to your Google reviews Responding to your Google reviews is a critical piece of your marketingstrategy and is proven to improve your hotels visibility and overall guest relationship.
Ovolo Hotels is set to harness the power of artificial intelligence to elevate marketing efforts through a strategic partnership with innovative marketing group Nodal. A trailblazer in the digitalmarketing landscape, Nodal brings expertise in AI optimisation, utilising advanced data analytics and machine learning algorithms.
Hoteldigitalmarketing is an umbrella term for all activities using online and digital platforms to promote a hotel and attract guests. It can include advertising, search engine marketing, reputation management and more.
May 13, 2025 – In a competitive hospitality landscape, Singapore based Millennium Hotels and Resorts , with more than 80 destinations spread across four continents, has selected Amadeus digital media solution to increase brand awareness and bookings at its properties.
The 2024-25 ski season is approaching, and with a weaker La Niña pattern expected, ski resorts and hotels near the slopes are in for an unpredictable winter. But don't worry, whether it’s powder or sunny days, we’ve got ski hoteldigitalmarketingstrategies to keep your property top of mind.
The tips and strategies in our E-Book are tried and tested, and have been proven to yield great results. The post Email MarketingStrategy Recommendations Digital E-Book appeared first on GCommerce Solutions. We are happy to say we have a new E-Book with our top recommendations that you'll definitely find useful.
Marcus Sheridan of iMPACT discusses the significant shift in digitalmarketingstrategies due to the advent of zero&click searches and the rise of AI, where consumers get immediate answers without clicking on websites.
Data is a pivotal point in digitalmarketing. For a digitalmarketing agency like ours specializing in luxury hotels and resorts, data holds the key to success. In this blog post, we'll explore these data categories and their significance in your marketingstrategy. What is first-party data?
Lodge marketing , like B&B marketing or any other niche marketing, requires an expert who understands your needs. Our digitalmarketingstrategy has proven effective for lodges with a combination of: SEO implementation. Content marketingstrategies. Website design. Social media management.
Email marketing is a strong tool for hotels. Discover the strategies and tools to make your emails stand out. What is Hotel Email Marketing? Email marketing for hotels is an essential digitalmarketing channel that helps hotels connect with past, current, and potential guests.
In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. Marketingstrategies in the hotel sector are designed to enhance brand visibility and broaden reach. However, modern travelers prioritize the experience they’ll have when booking a hotel.
The European Commissions DigitalMarkets Act (DMA) has made many headlines since it came into force. And its impact on hotelmarketing is being discussed in all corners of the world. But how is it affecting hotels in reality? And what do hotels need to do to protect their visibility and revenue?
Marketingstrategies for travel agents can increase brand awareness, boost website traffic, increase leads, and result in more bookings. However, it takes an understanding of marketing to successfully employ these tactics. What is travel agency marketing? This guide is chock full of marketing ideas for travel agents.
As planners work to widen their audience and connect with consumers in an increasingly online world, digitalmarketing for events is more critical than ever. Discover why digitalmarketing for events matters In this post, we’re exploring the ins and outs of digitalmarketing and its role in the modern events industry.
Now let's discuss the differences between the two areas of digitalmarketing. This could include anything from an award-winning spa experience to the hotel's location. Maintaining a consistent, unified message across all channels is an important marketingstrategy. appeared first on GCommerce Solutions.
By engaging these potential travelers during their research phase, travel marketing effectively drives interest, bookings, and revenue for the tourism industry, making it a critical strategy for businesses looking to capitalize on digital consumer behavior. Are you aiming to engage those ready to discover new destinations?
Our digitalmarketing experts sat down to discuss what they predict will be the digitalmarketing trends for 2024 in the hospitality space. The post [E-Book] 2024 HotelDigitalMarketing Trends and Predictions appeared first on GCommerce Solutions. Learn more about their findings in our E-Book here.
In the fast-paced landscape of digitalmarketing, staying ahead of the curve is crucial, especially for businesses in the travel industry. One powerful tool that has transformed the way hotels and resorts attract guests is hotel metasearch.
In the rapidly evolving landscape of hoteldigitalmarketing, Connected TV (CTV) advertising has emerged as a powerful tool for hotels aiming to enhance their brand visibility and attract discerning travelers. So, what are some of the benefits of using CTV ads for hotels, and how do you know if its right for your brand?
If your hotel isn’t reaching travelers through mobile, you’re missing critical opportunities to connect and convert. With the travel industry reshaped by digital habits, hotel mobile marketing has emerged as a must-have, not a nice-to-have. Get My Free Audit Should My Hotel Use Mobile Marketing?
In the fast-paced world of the hotel industry, with changing trends, the effects of seasonality and fierce competition, having a solid digitalmarketinghotelstrategy in place is essential for success. One powerful tool that can contribute to crafting effective marketing plans is the SWOT analysis.
Hospitality marketing is focused on bringing guests through the doors of hospitality businesses. A variety of traditional marketingstrategy models exist which are applicable to the hospitality industry, from the 4 Ps (Product, Price, Place or in the hotel world channel, Promotion) to the 7 Ps (add People, Process, Physical evidence).
What is the DigitalMarkets Act? The DigitalMarkets Act (DMA) is a regulation within the European Union (EU) that aims to make digitalmarkets fairer and more competitive. In this blog we’ll give a full overview of the DigitalMarkets Act and how it might impact your hotel business.
What is a social media marketingstrategy? Social media marketing is a realm of digitalmarketing that focuses on the strategic use of social media platforms like X, Facebook, TikTok, YouTube, Instagram or LinkedIn to interact with customers, helping you to build your hotel brand, increase sales and drive traffic to your website.
In the fast-paced world of the hotel industry, where trends change rapidly and competition is fierce, having solid hotelmarketingstrategies is essential for success. One powerful tool that can significantly contribute to crafting effective marketing plans is the SWOT analysis.
Learn 8 Hotel Holiday Marketing Tips From Our Experts The holidays are in full swing! Don’t miss out on maximizing your holiday hotelmarketing campaign performance; read our expert tips. As we say, it’s definitely worth a test to see how longer form video content works for your hotel on this platform.
The hotel and hospitality industry has been rapidly evolving over the past few years as technology advances. Artificial intelligence (AI) has emerged as a powerful tool that has been making serious waves in the digitalmarketing world.
This shift demands that hotels rethink digitalmarketingstrategies, as brand loyalty continues to erode and authenticity becomes a key driver of trust. Key takeaways Fragmented discovery: Gen Z hotel shoppers no longer follow linear search paths. Implication for hotels: Legacy marketingstrategies are outdated.
In the ever-evolving landscape of digitalmarketing, the hotel industry finds itself at a crossroads. While embracing the digital revolution, many hoteliers have fallen into a trap that threatens to undermine their marketing efforts; an obsessive focus on individual channel return on ad spend (ROAS).
In today’s digitalmarketing landscape, capturing and converting current and potential customers takes more than just a visually appealing website. Your entire digital presence must also be optimized to deliver the great user experience consumers today have come to know and expect. The key to accomplishing that?
A hospitality marketing agency is a specialist service provider that creates and implements marketingstrategies for hoteliers and other hospitality businesses. The aim of hospitality marketing is to attract guests, boost bookings and build brand visibility. They specialise in helping boutique hotels to reach new markets.
How do you know if your hospitality marketingstrategy drives the most revenue possible? As a hospitality business, it’s important to understand your digitalmarketing ecosystem and how it all translates to the bottom line. Email Marketing: Send targeted email campaigns to promote your hotel.
The hotel and hospitality industry has been rapidly evolving over the past few years as technology advances. Artificial intelligence (AI) has emerged as a powerful tool that has been making serious waves in the digitalmarketing world.
My Place Hotels of America has added Jeff Thomas as VP, marketing and Bruce Sneller as VP, leadership development to its executive team to bolster its support for its franchisees through additional investments in traditional, digital and social marketing efforts, and leadership development at the property level.
The first place to start the diagnosis of your problems should be your non-negotiables in hoteldigitalmarketing. What does online or digitalmarketing entail though? Shaving off costs on some digitalmarketing activities can have an undesirable effect – we call these the essentials of digitalmarketing.
January 10, 2023 — Club Quarters Hotels, a portfolio of full-service hotels located in world-class cities across the globe, has expanded its partnership with TravelBoom. TravelBoom will provide the hotel group with website development, search engine optimization (SEO), and more. Myrtle Beach, S.C.,
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