gcommerce

SEPTEMBER 14, 2023

Metasearch Products for Any Property in Any Market As metasearch continues to expand into one of your most important channels for direct revenue, it’s essential to understand your choices in terms of pricing models. Metadesk offers a variety of products and pricing models designed to fit any property’s unique situation and market conditions.

Digital Marketing 105

Digital Marketing Market Marketing Hotels 105

Little Hotelier

FEBRUARY 13, 2024

What is a hotel marketing agency? A hotel marketing agency is a specialised business that delivers strategies and solutions to help hotels boost bookings and revenue. Top hotel marketing services Hotel marketing services can come in many different forms.

Hotel Marketing 59

Hotel Marketing Market Marketing Digital Marketing 59

Travelboom Marketing

SEPTEMBER 7, 2023

September 7, 2023 — TravelBoom, the premier data-driven digital marketing agency for hotels, resorts, and vacation rental companies, is pleased to announce its upcoming one-day workshop, “Supercharge Your Hotel’s Digital Marketing.” DAYTONA BEACH, Fla.,

Digital Marketing 59

Digital Marketing Market Marketing Travel 59

Cloudbeds

JANUARY 17, 2024

In 2023, the hospitality industry reached record-high ADRs as travelers from around the world got back out to explore, and lodging operators worked hard to keep up with demand (despite lingering staffing shortages). Capturing travelers’ attention will become even more important in 2024. 2024 hospitality marketing trends 1.

Hotel Marketing 98

Hotel Marketing Market Marketing Hotels 98

Travelboom Marketing

NOVEMBER 7, 2023

As we enter the fourth quarter of the year, hotel marketers should outline their goals for 2024. We’ve assembled a complete checklist of everything you need to create your 2024 hotel marketing budget. We’ve assembled a complete checklist of everything you need to create your 2024 hotel marketing budget.

Hotel Marketing 96

Hotel Marketing Market Marketing OTA 96

STAAH

SEPTEMBER 19, 2023

Content, SEO (Search Engine Optimization), and SEM (Search Engine Marketing) are essential components of effective hotel marketing strategies. They collaborate to enhance many things at once for an effective marketing strategy. In hotel marketing, SEO is crucial for several reasons.

Hotel Marketing 81

Hotel Marketing Market Marketing Marketing Strategy 81

Horizon Hospitality

APRIL 18, 2023

When travelers think of independent hotels, they imagine quaint B&Bs, historical community gems, and charming settings. For the growing number of travelers seeking a unique experience, this is perfect. Amid the noise of Online Travel Agencies (Expedia, Kayak, etc.), Find links to these and other marketing tools here.

Digital Marketing 52

Digital Marketing Market Marketing Hotels 52

Travelboom Marketing

APRIL 14, 2023

April 14, 2023 — TravelBoom, the premier data-driven digital marketing agency for hotels, resorts, and vacation rental companies, is excited to announce Pete DiMaio will speak at the Rent Responsibly RR Summit on Tuesday, April 18, at 3:45 p.m. Myrtle Beach, S.C.,

Digital Marketing 52

Digital Marketing Market Marketing Marketing Strategy 52

Up Hotel

AUGUST 21, 2023

In the fast-paced world of the hotel industry, where trends change rapidly and competition is fierce, having solid hotel marketing strategies is essential for success. One powerful tool that can significantly contribute to crafting effective marketing plans is the SWOT analysis.

Marketing Strategy 52

Marketing Strategy Hotel Marketing Market Marketing 52

Up Hotel

AUGUST 21, 2023

In the fast-paced world of the hotel industry, with changing trends, the effects of seasonality and fierce competition, having a solid digital marketing hotel strategy in place is essential for success. One powerful tool that can contribute to crafting effective marketing plans is the SWOT analysis.

Marketing Strategy 52

Marketing Strategy Hotel Marketing Market Marketing 52

Inn Quest

JUNE 13, 2023

When it comes to running a hotel, a well-executed marketing campaign can make all the difference. In this blog post, we will explore the key strategies and tactics for creating a successful hotel marketing campaign that captivates your target audience and delivers tangible results.

Hotel Marketing 56

Hotel Marketing Market Marketing Digital Marketing 56

gcommerce

MARCH 16, 2023

Marketers are furious competitors; at least the good ones are. Like Jordan, we’re in a continuous state of reinvention and improvement, developing new ways to put the ball in the basket or, in the case of marketers, looking for novel ways to connect consumer and business. Equally weighted and equally important.

Digital Marketing 98

Digital Marketing Business Market Marketing 98

gcommerce

FEBRUARY 13, 2023

5 Must-Have Hotel Marketing Channels Last week, in “ Hotel Marketing in a Down Economy, ” GCommerce’s Founder, Scott van Hartesvelt , shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

Travelboom Marketing

JANUARY 6, 2023

TravelBoom will provide the hotel group with website development, search engine optimization (SEO), and more. Club Quarters Hotels is an upscale, pet-friendly group of hotels that caters to business and leisure travelers.

Digital Marketing 52

Digital Marketing Hiring Market Marketing 52

STAAH

NOVEMBER 22, 2022

Hotel Marketing is only effective if the execution is done right. The core of a good hotel marketing strategy is to promote the right product in the right place , at the right price , and at the right time to the right audience. A planned approach to marketing helps you to set clear objective s. Find out more here.

Hotel Marketing 73

Hotel Marketing Market Marketing Hotels 73

SiteMinder

SEPTEMBER 26, 2022

Some differences between hotel guests are obvious, and others are as small as their booking channel preferences or tendency to spend additional money on-site. Careful market segmentation in the hotel industry is a catalyst for understanding these differences and acting on them. What is hotel market segmentation?

Hotel Marketing 95

Hotel Marketing Market Marketing Fair Share 95

The Cosmos

JANUARY 17, 2023

Businesses tend to achieve success because of these hotel marketing strategies. Talking about the hospitality sector, there has been a lot of competition between hotels and resorts. The way competition is increasing, digitization has come along with innovation and growth in these businesses.

Digital Marketing 52

Digital Marketing Resorts Market Marketing 52

MediaBoom

JULY 5, 2023

If your current hotel marketing initiatives are falling short, you’re likely frustrated after investing significant time and effort with little to show for it. Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers.

Hotel Marketing 77

Hotel Marketing Market Marketing Marketing Strategy 77

gcommerce

MARCH 20, 2023

Indeed we believe that this change presents a tremendous opportunity for smart hotels to gain market share and win new customers, in large part because many in our industry will be caught flat-footed. They’ll continue their marketing behaviors unchanged while wondering why they’re getting their butts kicked all of a sudden.

Digital Marketing 66

Digital Marketing Market Marketing Business 66

gcommerce

MAY 3, 2023

Key Performance Indicators, or KPIs, are the backbone of your hotel’s digital marketing. They inform decisions about marketing channels, help with campaign optimization, and, most importantly, let you measure the success of your marketing efforts. But how do you choose the right marketing KPIs for your hotel?

Market 97

Market Marketing Cost Per Click Digital Marketing 97

MediaBoom

JUNE 27, 2023

This enchanting vision can become a reality through the power of a meticulously crafted hotel marketing plan, where strategic tactics, targeted campaigns, and innovative approaches converge to showcase your unique value proposition. What is a marketing plan for hotels?

Hotel Marketing 52

Hotel Marketing Market Marketing Marketing Strategy 52

Travelboom Marketing

APRIL 9, 2024

April 1, 2024 — TravelBoom , the leading data-driven digital marketing agency for hotels, resorts, and vacation rental companies, is thrilled to announce Mackenzie Livernois as its newest Business Development Specialist. Myrtle Beach, S.C., We are excited to welcome Mackenzie to TravelBoom,” said Pete DiMaio, COO of TravelBoom.

Business 98

Business Digital Marketing Email Marketing Market 98

STAAH

MAY 7, 2024

Before you realize it, the upcoming peak season will be here, presenting an opportunity to maximize your hotel’s occupancy with satisfied guests. In this regard, having a solid marketing mix in place is crucial. This strategy can be especially appealing to business travelers, helping to boost mid-week bookings.

Market 83

Market Marketing Occupancy Digital Marketing 83

Catala Consulting

JANUARY 9, 2024

Introduction In the competitive landscape of hotel marketing, the cost of acquiring new customers is a pivotal metric for success. In the hotel industry, this encompasses expenses on advertising, promotional activities, staff salaries, and technology costs associated with marketing.

Hotel Marketing 52

Hotel Marketing Market Marketing Real Estate 52

Travelboom Marketing

MARCH 11, 2024

An accomplished experiential marketing agency knows how to push the boundaries of traditional advertising to generate brand awareness and customer loyalty using creative, innovative services. Millennials now outnumber everyone else; this crowd loves to travel, and they place a high value on experiences. What Is Experiential Marketing?

Market 98

Market Marketing Events Hotels 98

Up Hotel

SEPTEMBER 7, 2021

When finding an agency to work with for your hotel’s digital marketing efforts, it can be really hard to know who exactly is the right fit for you. Do I need an all-rounder digital agency? This will be perfect for hotel marketing managers, hotel owners, and anyone curious about hiring a digital agency for the first time.

Digital Marketing 52

Digital Marketing Market Marketing OTA 52

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. Luxury hotel marketing is designed to tell the story of your luxury resort brand and set you apart from competitors by building awareness of what makes your brand exceptional. What is a luxury hotel?

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

Travelboom Marketing

MARCH 21, 2024

Unfortunately, there is not a one-size-fits-all approach to marketing for hotels, and the days of dumping dollars into a single channel are long gone. Marketers must meet travelers where they shop—and in today’s digitally-dependent landscape, this means everywhere.

Market 97

Market Marketing Cost Per Click Email Marketing 97

MediaBoom

MARCH 6, 2024

Are you using content marketing for hotels? Marketing resource HubSpot reports that only 29 percent of marketers in 2024 rely on this source of traffic acquisition, an alarmingly low number. Your hotel could miss out on web traffic, leads, conversions, and bookings without a definable content strategy.

Market 90

Market Marketing Hotels Marketing Strategy 90

Cloudbeds

MARCH 20, 2023

One of the key reasons travelers are drawn to smaller, independent lodging properties is they provide personalized, intimate experiences. This quality sets apart boutique hotels, inns, hostels, and B&Bs from large hotels and big-brand competitors. And it all starts with hotel market segmentation.

Hotel Marketing 52

Hotel Marketing Market Marketing Average Daily Rate 52

gcommerce

DECEMBER 5, 2023

As the year comes to a close, hotels and resorts are presented with a unique opportunity to boost their bookings and revenue. With travelers planning their year-end getaways and holiday celebrations, it's crucial for establishments to optimize their marketing strategies.

Market 92

Market Marketing Resorts Shopping 92

Travelboom Marketing

MAY 19, 2023

May 19, 2023 — Dayton House Resort, an oceanfront destination on the Grand Strand, has expanded its marketing efforts with TravelBoom. After years of building a marketing partnership, Dayton House is upgrading its services to include PPC, SEO, website management, and analytics. Myrtle Beach, S.C.,

Resorts 52

Resorts Market Marketing Digital Marketing 52

Xotels

JUNE 2, 2023

In the dynamic landscape of the hospitality industry, generating direct bookings has become a top priority for hotel owners. As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. Hotel Brand Protection 4.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

Travelboom Marketing

JULY 26, 2023

July 24, 2023 — TravelBoom, the leading data-driven digital marketing agency for hotels, resorts, and vacation rental companies, released its annual Leisure Travel Trends Study after recently surveying approximately 2,000 travelers in 2023. Travel is returning to pre-COVID numbers.

Travel 52

Travel Digital Marketing Occupancy Market 52

STAAH

JUNE 20, 2023

The first place to start the diagnosis of your problems should be your non-negotiables in hotel digital marketing. What does online or digital marketing entail though? Shaving off costs on some digital marketing activities can have an undesirable effect – we call these the essentials of digital marketing.

Digital Marketing 90

Digital Marketing Marketing Strategy OTA Email Marketing 90

Travelboom Marketing

APRIL 5, 2024

In the realm of boosting direct bookings, numerous hotels find themselves constrained by a finite set of strategies. And while paid search options like Google Ads and Microsoft Ads can yield impressive outcomes, they still lack the capability to dynamically integrate a hotel’s rates into the travelers’ decision-making process.

Market 52

Market Marketing OTA Hotels 52

Hotel Speak

MARCH 29, 2023

GuestRadar is an innovative and powerful market intelligence tool that provides hoteliers with predictive travel trends and comprehensive information about travelers visiting their destinations. It only takes a few clicks to filter data by budget, travel month, and ADR.

Market 59

Market Marketing Travel Digital Marketing 59