Travel Media Group

MARCH 16, 2022

And it's having a huge impact on occupancy. Ryan Embree: So that's what this episode is all about: how to attract more weddings to your hotel and how to leverage your digital marketing and doing it. And that means a lot of occupancy opportunity. million weddings in 2022.

Digital Marketing 52

Digital Marketing Market Share Hotels Occupancy 52

Cloudbeds

APRIL 1, 2025

Demand forecasting PMax adjusts bids based on demand forecasting by analyzing signals such as historical booking patterns (like Charleston’s wedding season spikes), market trends (increased interest in historic districts), typical lead times, and external events (graduation weekends, corporate retreats) to predict occupancy.

Travel 52

Travel Intent OTA Forecasting 52

SiteMinder

SEPTEMBER 10, 2023

This should include room occupancy rates, average daily rates (ADR), revenue per available room (RevPAR), and customer acquisition costs. Revenue forecasting Create a detailed revenue forecast that includes a month-by-month and quarter-by-quarter breakdown. Here are the steps involved: 1.

Revenue 59

Revenue Revenue Management Hotels Average Daily Rate 59

Hotelogix

AUGUST 6, 2024

Utilize data analytics to forecast demand accurately and adjust prices in real-time. Increasing your Hotel's Market Share Growing your market share requires strategic marketing and distribution efforts. Targeted marketing campaigns: Run campaigns during off-peak periods to boost occupancy.

Revenue 52

Revenue Management Upsell Target Marketing 52

TravelNet

JUNE 26, 2023

Double down on marketing efforts Property management companies who thrive in a down-turn market tend to double down on marketing. By leveraging data and analytics, owners can optimize their pricing strategies to capture more bookings during peak periods and incentivize occupancy during off-peak times.

Revenue Management 52

Revenue Management Revenue Occupancy Market 52

SiteMinder

JUNE 16, 2022

This not only helps increase occupancy, saves time, and eliminates manual data entry, but also greatly reduces the chance of troublesome double bookings. It’s been more than three years since the beginning of their collaboration, and this charming four-star property continues to go from strength to strength.

Revenue 52

Revenue Sales Revenue Management Digital Marketing 52

Cloudbeds

MAY 31, 2023

By monitoring market pricing intelligence, hotels can stay apprised of opportunities to flex pricing power, increase ADR (average daily rate), and lower pricing to increase occupancy. Automated rules will adjust pricing when a certain rate variance or occupancy threshold is reached – or allow you to do so manually.

Shopping 52

Shopping Revenue Management Average Daily Rate Revenue 52

Amadeus Hospitality

DECEMBER 20, 2022

Not only has traveler confidence returned, but this past spring, global hotel occupancy reached pre-pandemic levels for the first time since 2019. To RevenueStrategy360™ , we added a first of its kind market forecasting model.

Shopping 52

Shopping Services Market Marketing 52

Cloudbeds

SEPTEMBER 3, 2024

Extends booking windows Another benefit of enabling your property with BNPL is longer booking windows for your visiting guests, making it easier to forecast future demand and manage room inventory and availability. Affirm offers merchants and hoteliers access to its premium network of over 12.7

Hotels 52

Hotels Travel Revenue Occupancy 52

Cloudbeds

JUNE 26, 2023

Over the years, new features and capabilities have been added to the PMS to help hotels operate more efficiently, increase occupancy and profitability, and enhance the guest experience. At the same time, a lot of innovation has also taken place independently of the PMS.

Operations 52

Operations Revenue Management Revenue Management 52

Hotelogix

AUGUST 27, 2024

They handle bookings and often increase your occupancy rates by giving your hotel more exposure. This helps your hotel reach different market segments and ensures a steady flow of bookings, often at discounted rates.    No Marketing Costs: No need for digital marketing or advertising to acquire these guests.

Global Distribution System 52

Global Distribution System OTA Revenue Cost Per Click 52

Cloudbeds

MARCH 20, 2023

Market segmentation plays an important role in a property’s revenue management strategy. When demand is strong in multiple market segments, properties have more opportunities to increase occupancy and room rates. Property management system (PMS) to store data and provide insights into demographics and purchasing behavior.

Hotel Marketing 52

Hotel Marketing Market Marketing Average Daily Rate 52

Catala Consulting

NOVEMBER 18, 2023

Hotels used historical data and simple forecasting methods to set room rates, often focusing on short-term gains. This strategy worked well in a stable market, but it lacked the flexibility and depth needed to navigate the complex and dynamic nature of today’s hospitality industry.

Revenue Management 52

Revenue Management Revenue Management Hotels 52

Travel Media Group

DECEMBER 21, 2022

We do this once a year because it’s, we are in an industry and we work in digital marketing, which is constantly evolving in 2020, 2021, 2022. We are here for our TMGs year in review, and as I mentioned at the top of this episode, this is one of my favorite episodes of the year.

Events 52

Events Travel Marketing Market 52

AskSuite

MARCH 26, 2025

Maximizing hotel occupancy during off seasons requires data-driven forecasting, personalized communication, AI-powered solutions, and strategic partnerships. The off season can present significant challenges for the hospitality industry, with reduced occupancy rates directly impacting a hotel’s revenue.

Occupancy 52

Occupancy Revenue Forecasting Average Daily Rate 52

Catala Consulting

JANUARY 5, 2025

Hotels, resorts, and travel companies must adopt new digital strategies to enhance guest experiences, increase direct bookings, and stay competitive. This article explores 10 key digital marketing trends that will define the future of hospitality in 2025 and help hospitality businesses grow their presence and revenues.

Digital Marketing 52

Digital Marketing Market Marketing Hospitality 52

Hotel Speak

MAY 21, 2025

From financial forecasting and data analytics to marketing strategy and supply chain management, modern hotel managers must master a wide range of business disciplines to deliver both great guest experiences and solid commercial results. Understanding KPIs like RevPAR, GOPPAR, ADR, TRevPAR, and occupancy rate is just the start.

Services 76

Services Business Forecasting Hotels 76