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May 13, 2025 – In a competitive hospitality landscape, Singapore based Millennium Hotels and Resorts , with more than 80 destinations spread across four continents, has selected Amadeus digital media solution to increase brand awareness and bookings at its properties.
As the year comes to a close, hotels and resorts are presented with a unique opportunity to boost their bookings and revenue. With travelers planning their year-end getaways and holiday celebrations, it's crucial for establishments to optimize their marketing strategies. Identify successful campaigns and allocate resources accordingly.
Online advertising should be a cornerstone of your hotel advertising strategy, and all your digitalmarketing efforts should point your target audience to your hotel’s website. Worldwide, hotel and resort locations exceed 700,000 , and it’s up to you to give people a reason to choose yours for their trip.
Hotels and resorts in the area experience an influx of income, as do restaurants and shops. You can sell your audience on the resort destination by delving deep into its long history over the centuries. This will fascinate history buffs, tickle the fancy of travel nerds, and inspire other curious parties to look into the resort.
For social media or displayads, incorporate high-quality imagery to capture attention and convey your message effectively. The initiative used search engine and social media ads to showcase the resort’s beachfront location, private plunge pools, and world-class spa experiences.
Optimizing bidding and budget When displayingads across Googles network, PMax dynamically adjusts bidding based on: Demand signals The system monitors current search patterns and user intent for the hotel. Reduces OTA dependency PMax helps properties build their direct booking channel strategy without requiring OTA-level budgets.
Unsurprisingly, price and health and safety remain the highest priorities, but this steady movement of sustainability up the ranks suggests that now is the optimal time for hotels and DMOs to keep on working on this.
Download Our Latest Whitepaper The Ultimate Guide to Luxury DigitalMarketing Receive your FREE copy of “The Ultimate Guide to DigitalMarketing for Luxury Brands,” to get insights into marketing your high-end products and services for increased sales.
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