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Millennium Hotels and Resorts Selects Amadeus to Enhance its Digital Media Strategy

Amadeus Hospitality

May 13, 2025 – In a competitive hospitality landscape, Singapore based Millennium Hotels and Resorts , with more than 80 destinations spread across four continents, has selected Amadeus digital media solution to increase brand awareness and bookings at its properties.

Resorts 78
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End-of-Year Marketing For Hotels And Resorts

gcommerce

As the year comes to a close, hotels and resorts are presented with a unique opportunity to boost their bookings and revenue. With travelers planning their year-end getaways and holiday celebrations, it's crucial for establishments to optimize their marketing strategies. Identify successful campaigns and allocate resources accordingly.

Market 92
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Hotel Advertising 2024 – Master Our 11 Proven Tactics

MediaBoom

Online advertising should be a cornerstone of your hotel advertising strategy, and all your digital marketing efforts should point your target audience to your hotel’s website. Worldwide, hotel and resort locations exceed 700,000 , and it’s up to you to give people a reason to choose yours for their trip.

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Destination Marketing – 12 Can’t-Miss Elements

MediaBoom

Hotels and resorts in the area experience an influx of income, as do restaurants and shops. You can sell your audience on the resort destination by delving deep into its long history over the centuries. This will fascinate history buffs, tickle the fancy of travel nerds, and inspire other curious parties to look into the resort.

Market 59
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PPC for Luxury Hotels – 9 Key Strategies for Optimization

MediaBoom

For social media or display ads, incorporate high-quality imagery to capture attention and convey your message effectively. The initiative used search engine and social media ads to showcase the resort’s beachfront location, private plunge pools, and world-class spa experiences.

Intent 97
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PMax for Travel Goals: Maximizing direct bookings with AI-powered ads

Cloudbeds

Optimizing bidding and budget When displaying ads across Googles network, PMax dynamically adjusts bidding based on: Demand signals The system monitors current search patterns and user intent for the hotel. Reduces OTA dependency PMax helps properties build their direct booking channel strategy without requiring OTA-level budgets.

Travel 52
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How to Keep Step with Changing Perceptions of Sustainability

Amadeus Hospitality

Unsurprisingly, price and health and safety remain the highest priorities, but this steady movement of sustainability up the ranks suggests that now is the optimal time for hotels and DMOs to keep on working on this.