Remove Cost Per Click Remove Hotels Remove Marketing Strategy
article thumbnail

Impact of New DMA legislation: Future of Google + Hotels in Europe

Hotel Speak

The European Commissions Digital Markets Act (DMA) has made many headlines since it came into force. And its impact on hotel marketing is being discussed in all corners of the world. But how is it affecting hotels in reality? And what do hotels need to do to protect their visibility and revenue?

article thumbnail

Google hotel ads’ sunsets commission-based bidding, now what?

gcommerce

On February 20th, Google officially sunset its commission-based bidding strategy for Google Hotel Ads, leaving properties across the globe faced with the difficult decision of whether or not to fund their own Google Hotel Ads program or go dark and let the OTAs gobble up revenue share. What if there were a better option?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Paid Search Test: Google Ads For Hotel Restaurants

gcommerce

Most upscale hotels offer on-site dining options, but only some have a dedicated marketing strategy. Dining brings in extra revenue from guests, locals, and even tourists, so why aren’t marketing campaigns more common for hotel bars and restaurants? Or do hotels skip them for a reason?

article thumbnail

The Most Profitable Marketing Channels for Hotels

Travelboom Marketing

Unfortunately, there is not a one-size-fits-all approach to marketing for hotels, and the days of dumping dollars into a single channel are long gone. Marketers must meet travelers where they shop—and in today’s digitally-dependent landscape, this means everywhere. Check out the top benefits of CPC marketing for hotels.

Market 97
article thumbnail

Hotel Search Engine Marketing – Top 10 Insights & Strategies

MediaBoom

Hotel search engine marketing is an important way to increase online visibility, considering that 83 percent of hotel bookings come from search engines. What is hotel search engine marketing? Search engine marketing for hotels requires building a campaign to increase your SERP position.

Market 98
article thumbnail

6 Effective Hotel Marketing Strategies to Boost Your Revenue

Xotels

In the dynamic landscape of the hospitality industry, generating direct bookings has become a top priority for hotel owners. As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. However… There is hope!

article thumbnail

10 Benefits of CPC Marketing for Hotels

Travelboom Marketing

The benefits of CPC marketing for hotels shouldn’t be overlooked when strategizing for the future. If leveraged successfully, cost-per-click advertising can attract and retain customers , as well as introduce your brand to a new audience. Plus, when you use mobile PPC ads , you can reach customers anywhere.

Market 52