Travelboom Marketing

FEBRUARY 27, 2023

Then find major venues, attractions and events that happen near your hotel, such as “hotels near [venue]” or “hotels near [event name]”. Searcher Intent Looking at your hotel keywords list, envision what type of content you would create to rank for that keyword. SearchVolume.io More than that can dilute the focus of the page.

Intent 83

Intent Hotels OTA Cost Per Click 83

MediaBoom

OCTOBER 20, 2023

PPC Management Case Study #2 – VB Events Another successful example is VB Events , an Italian event-planning business that chose Mediaboom’s digital marketing services. Our paid advertising reduced their cost per conversion by 35 percent, increased clicks by 828 percent, and conversions by more than 2,100 percent.

Management 98

Management Cost Per Click Hiring Services 98

Cloudbeds

MARCH 15, 2023

Metasearch differs from OTAs in that you can direct travelers back to your website to drive direct bookings, and it works on a non-commission model; instead, you pay a cost per click (CPC). You can set a budget for how much you want to bid for each click and adjust bids to optimize your overall strategy.

OTA 98

OTA Sales Revenue Travel 98

MediaBoom

AUGUST 18, 2023

This will help you target high-intent customers, capture more traffic, and ultimately increase sales and revenue. Then you tell Google precisely who to target with keywords or specific landing pages with their “custom intent” category in audience targeting. Viewable Cost-Per-Thousand Impressions (vCPM) — based on ad viewability.

Display Ads 52

Display Ads Cost Per Click Intent Branding 52

MediaBoom

MAY 27, 2024

Determine Your Bidding Strategy Hotel Ads utilize the following bidding strategies: CPC %: Under this model, if an internet user clicks your ad, your bid would go toward a percentage of the nightly room cost. Privacy-First Focus: Data privacy remains a top concern.

Cost Per Click 52

Cost Per Click Hotels Display Ads Real Estate 52

MediaBoom

AUGUST 23, 2024

First of all, leverage PPC platforms like Google Ads to reach specific demographics, geographic locations, and even traveler intent. Travel metasearch engines are very similar to digital ad platforms, as they earn money through CPA (cost per acquisition), CPI (cost per impression), and CPC (cost per click.)

Resorts 98

Resorts Market Marketing Marketing Strategy 98

Up Hotel

DECEMBER 9, 2024

Platforms like Google Ads, Microsoft Ads, and Bing Ads offer advanced targeting options based on search intent, location, and demographic data, making them essential tools for driving booking conversions. Plan your emails around engaging content, such as events, travel tips, or exclusive insightsnot just promotions.

ROI 40

ROI OTA Hotels Cost Per Click 40