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Impact of New DMA legislation: Future of Google + Hotels in Europe

Hotel Speak

The European Commissions Digital Markets Act (DMA) has made many headlines since it came into force. And its impact on hotel marketing is being discussed in all corners of the world. But how is it affecting hotels in reality? And what do hotels need to do to protect their visibility and revenue?

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How secondary OTAs are disrupting hotel rate strategy

Hospitality Today

These lesser-known platforms—often fed by wholesalers or affiliate networks—are increasingly undercutting hotels’ direct rates, eroding price parity and digital marketing effectiveness. For independent and boutique hotels without big-brand muscle, the problem is particularly acute.

OTA
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Real Estate Digital Marketing – 12 Tactics to Drive Leads

MediaBoom

Keeping up with the busy real estate market means real estate digital marketing can take the backseat. If you’re not keeping up with digital marketing in the real estate business, you’re missing out on leads. What is real estate digital marketing? Creativity with storytelling is rewarded with video.

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Hotel Digital Marketing in a Down Economy- Part 2

gcommerce

Online Travel Agent sites (OTAs) compete heavily on these channels to steal market share. With the current economic climate, we have seen significant increases in the average cost-per-click (CPC) on hotel metasearch channels. Side note: Anyone looking for B2B sales advice, definitely give Samantha McKenna a follow.)

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Key Metrics to Measure the Success of Your Digital Ad Campaigns

MediaBoom

In fact, more than 75 percent of marketers struggle to track the return on investment for their digital campaigns. With the right numbers, you can determine exactly whether or not the money you invest in your digital marketing strategy is well-spent. Costs per click can vary significantly based on your industry.

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What is hotel metasearch marketing? The complete guide for lodging properties

Cloudbeds

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. What is hotel metasearch marketing?

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PPC Management – Control Your Ad Spend with These Tips

MediaBoom

PPC Management Case Study #2 – VB Events Another successful example is VB Events , an Italian event-planning business that chose Mediaboom’s digital marketing services. Our paid advertising reduced their cost per conversion by 35 percent, increased clicks by 828 percent, and conversions by more than 2,100 percent.