MediaBoom

SEPTEMBER 5, 2023

If a user spends time on your shopping cart page or contact page, you should optimize your bids to prioritize users who were on that page. Marketers who use a variety of audience lists through the Meta platform and first-party email lists find they get a better ROI on their retargeting efforts.

Cost Per Click 52

Cost Per Click ROI Display Ads KPI 52

Travelboom Marketing

MARCH 21, 2024

Unfortunately, there is not a one-size-fits-all approach to marketing for hotels, and the days of dumping dollars into a single channel are long gone. Marketers must meet travelers where they shop—and in today’s digitally-dependent landscape, this means everywhere.

Market 97

Market Marketing Cost Per Click Email Marketing 97

MediaBoom

AUGUST 18, 2023

Define Campaign Goals and Objectives Google display ads are a form of paid marketing campaign. To get a good return on investment (ROI), you need to define your campaign goals. By setting specific marketing objectives (build awareness, influence consideration, or drive action), you limit the scope of your ad campaign to a small group.

Display Ads 52

Display Ads Cost Per Click Intent Branding 52