MediaBoom

SEPTEMBER 5, 2023

By staying at the top of a person’s mind with retargeting ads, you can help move them from the consideration phase to the conversion stage of the marketing funnel. Some retargeting messages can also be segmented by where a person is in the marketing funnel. Some common analytics people consider are cost per click or return on ad spend.

Cost Per Click 52

Cost Per Click ROI Display Ads KPI 52

Cloudbeds

FEBRUARY 15, 2023

What is guest acquisition cost (GAC)? Also known as customer acquisition cost (CAC), guest acquisition cost is the average amount of money a hotel spends to entice travelers to make bookings. Each of these touchpoints can come with costs to your hotel. The costs of reaching them can quickly add up.

OTA 52

OTA Cost Per Click Revenue Market 52

MediaBoom

MARCH 28, 2024

What is hotel advertising, and how is it different from standard hotel marketing? This form of advertising stands out from standard marketing and ad campaigns for conveying superb quality, personalized experiences, and exclusivity, highlighting unparalleled service and exclusive amenities. Here are three excellent examples.

Hotels 52

Hotels Branding Market Marketing 52

Travelboom Marketing

MARCH 21, 2024

Unfortunately, there is not a one-size-fits-all approach to marketing for hotels, and the days of dumping dollars into a single channel are long gone. Marketers must meet travelers where they shop—and in today’s digitally-dependent landscape, this means everywhere. Check out the top benefits of CPC marketing for hotels.

Market 97

Market Marketing Cost Per Click Email Marketing 97

Travelboom Marketing

JANUARY 31, 2023

By clicking on the hotel profile, we have left the Sponsored Placements program and are now on the hotel’s Tripadvisor profile page. What is concerning here is SLS South Beach may have just paid a very high cost per click to have someone visit their profile, only to be presented with rates from three different OTAs.

OTA 52

OTA Cost Per Click Closing Digital Marketing 52

Hotel Speak

JANUARY 25, 2024

The battle for direct bookings has entered a new phase as online travel agents (OTAs) ramp up efforts to establish ownership of hotel guests and their booking journeys, a new report from hospitality technology specialist SHR Group reveals. from $0.16 The impact on Metasearch is even more stark, more than doubling from $0.21

OTA 87

OTA Cost Per Click Hotels Cancellation 87

Xotels

JUNE 2, 2023

As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. Balancing direct room sales with third-party websites and online travel agents (OTA’s) is one of the challenges the hotel industry faces in 2023 and beyond.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. This information can be used for more personalized pre-stay communication, post-stay follow-ups, and future marketing efforts. What is a direct booking?

OTA 98

OTA Revenue Hotels Travel 98