SiteMinder

JULY 13, 2024

It involves the use of data and analytics to help you keep track of supply and demand so you can make predictions on consumer behaviour. Many businesses where consumers spend money have varying prices based on demand, supply and shifts in costs. This can only be done by measuring and monitoring the demand of your hotel rooms.

Revenue Management

MediaBoom

AUGUST 23, 2024

Download Our FREE E-Book Outrank OTAs & Drive Direct Bookings With our SEO Blueprint Learn the secrets to driving more traffic to your hotel website, generating more leads, and ultimately increasing sales. If you want to market to younger consumers, you might consider heading over to Twitter or Instagram.

Resorts

Cloudbeds

JANUARY 10, 2025

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. Another key difference between metasearch sites and OTAs is the booking model.

Cost Per Click

Inn Quest

AUGUST 15, 2023

Understanding the Hotel Channel Management Landscape Managing hotel bookings and distribution across multiple online travel agencies (OTAs) and booking platforms is becoming an increasingly complex and time-consuming task for hoteliers. It enables targeted marketing initiatives and individualized visitor experiences.

Management

MediaBoom

AUGUST 6, 2024

By developing detailed guest personas, you can better understand your target market and make informed decisions about your hotel’s branding and marketing strategies. The ability to specialize in one field can help you attract more consumers by meeting their unique demands. People have a high level of faith in OTAs.

Branding

Xotels

JUNE 2, 2023

As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. Balancing direct room sales with third-party websites and online travel agents (OTA’s) is one of the challenges the hotel industry faces in 2023 and beyond.

Marketing Strategy

Xotels

AUGUST 15, 2022

Taking into consideration the continuing growth of online sales and the quick adoption of mobile technology by consumers, we have put together some questions that will need your attention in the upcoming year: Internet Marketing. What new online marketing initiatives will we launch next year?

Market

SiteMinder

SEPTEMBER 14, 2022

Such is the power of social media platforms like Instagram and TikTok, audiences are very attuned to consuming content filmed on smartphones. Infographics are easy to digest, making them a valuable resource for travellers who don’t have a lot of time on their hands to consume content. Always be helpful, authentic, and unique.

Market

SiteMinder

JANUARY 8, 2024

This industry heavily relies on consumers having disposable income. Housekeeping management: Rostering housekeeping staff, and ensuring they know when and where to clean, can be a surprisingly tricky and time-consuming job. Build relationships with guests Develop a better rapport with your target market segment.

Operations

Cloudbeds

APRIL 15, 2024

The hospitality industry is notorious for the number of time-consuming and tedious tasks that must be completed every single day. Oftentimes, these tasks overpower hotels’ ability to invest in proper guest communication, marketing activities, and revenue management , which significantly impacts performance and profitability.

Revenue Management

Xotels

APRIL 3, 2024

Seize the right opportunities: opportunities are abundant – but trying to find the right distribution mix and deciding which opportunities to target is where hoteliers get lost in the giant maze of channels available. Also, gone are the days of selling the majority of your rooms through OTAs.

Revenue Management

Cloudbeds

FEBRUARY 7, 2023

For independent properties, another challenge is competing with global loyalty programs offered by big hotel brands and online travel agencies (OTAs). In marketing, it’s often said that it costs five times more to acquire a new customer than to keep an existing customer. Many OTAs offer loyalty programs, too.

Travel

SiteMinder

JANUARY 8, 2024

This industry heavily relies on consumers having disposable income. Housekeeping management: Rostering housekeeping staff, and ensuring they know when and where to clean, can be a surprisingly tricky and time-consuming job. Build relationships with guests Develop a better rapport with your target market segment.

Operations

SiteMinder

JUNE 12, 2024

The use of yield management should factor in the costs of channels – from GDSs, OTAs, wholesalers, meta search sites and property websites to direct calls – and therefore how to better yield your inventory by channel, customer and more. What are the elements of hotel yield management?

Yield Management

Little Hotelier

OCTOBER 23, 2023

YouTube may be a non-traditional platform to market on but it’s one of the most popular places for travellers to consume educational content as well as be entertained, and engage with topics they’re interested in. YouTube One billion hours of footage are watched every day on YouTube, with a lot of it about travel vlogging.

Market

SiteMinder

AUGUST 29, 2023

It’s something to carefully consider and may come down to who your target market is. Don’t put all your eggs in one basket Statistics from HSMAI show 76% of independent hotel room nights are reserved through OTAs, costing hotels billions in commissions every year.

Revenue

Little Hotelier

FEBRUARY 22, 2023

Where and how do your competitors market and advertise themselves? Which OTAs do your direct competitors use? Options include branding, levels of amenity and target audience. Does the hostel’s current target market match your ideal target market? Is the property an appropriate size?

OTA

SiteMinder

OCTOBER 11, 2022

From collating data in one place to automation processes – these are key to ensuring time-consuming activities are completed quickly, boosting overall efficiency. Develop a better rapport with your target market segment. There are hundreds of property management systems on the market. Manage your revenue.

Hotels

Catala Consulting

DECEMBER 28, 2023

In recent years, the hospitality industry has seen rapid changes in guest expectations, largely driven by technological advancements and changing consumer values. Understanding patterns and guest preferences allows for better resource allocation, targeted marketing, and overall improved guest services.

Management

Boutique Hotel News

NOVEMBER 8, 2022

As a result, we identified new target markets and redesigned our approach which dovetailed with the staycation boom. . The prevalence of brands in the market has dramatically increased, and the educated consumer now really understands the brand they like. It’s detrimental to our industry.

General Manager

MediaBoom

MARCH 14, 2024

A staggering 75% of consumers admit to judging a business’s credibility based on its website design. Video Marketing Video marketing stands out as a highly effective strategy for hotels, offering a vivid and immersive way to showcase their facilities, services, and the unique experiences they provide.

Digital Marketing

Xotels

APRIL 3, 2024

Seize the right opportunities: opportunities are abundant but trying to find the right distribution mix and deciding which opportunities to target is where hoteliers get lost in the giant maze of channels available. Also, gone are the days of selling the majority of your rooms through OTAs.

Revenue Management