Social Hospitality

JULY 24, 2025

Stages of the Buyer Journey Awareness : Consumers identify a need and seek information through research, social media, and peer recommendations. Marketers can utilize this insight to optimize content, refine incentives, and enhance the overall experience at each stage of the buyer’s journey.

Branding

Hotelogix

APRIL 11, 2025

Recent market research indicates that the global hotel POS terminal market is set to reach a staggering $4.8 Billing Delays: Without real-time integration, consolidating bills from various outlets becomes a manual and time-consuming task during checkout. billion by 2028 , growing at a CAGR of 8.1% from 2023 to 2028.

Revenue

MediaBoom

FEBRUARY 23, 2024

These consumers seek out exclusivity, sophistication, and prestige in the products and services they choose to indulge in. This article will discuss the characteristics and preferences of this unique market segment. Key Takeaways: Highlighting luxury consumer preferences for exclusivity and personalization.

Consumer

SiteMinder

MARCH 13, 2025

This is a time consuming process and can often take weeks or months to complete. Here are some examples of known consultants that you can reach out to: HVS (Hospitality Valuation Services) : A well respected global firm that specialises in feasibility studies, valuations, and market research.

Average Daily Rate

MediaBoom

APRIL 5, 2024

It’s essential for influencing the vast majority of consumers who begin their travel planning online. Why It Matters Statistics reveal that a staggering 88% of online consumers are less likely to return to a site after a bad experience. Are you aiming to engage those ready to discover new destinations?

Marketing Strategy

MediaBoom

SEPTEMBER 15, 2023

This can help you earn greater ROI and brand awareness. Branded content is a marketing technique that grabs consumers’ attention with immersive stories that represent your company’s values and vision. This will help you eliminate a lot of trial and error, allowing you to focus on choosing the marketing channels they frequent.

Branding

Little Hotelier

FEBRUARY 22, 2023

Failing to do market research: You can’t just open a hostel and expect to get business. Not investing in tech: Admin is boring, time consuming, and takes you away from the more fun and valuable aspects of running your own hostel, like creating a memorable guest experience. Speak to hostel owners while you stay on their property.

OTA