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How decision intelligence unlocks hotel data for better insights

Cloudbeds

For years, the gold standard guiding business strategies for hotels has relied heavily on historical data, analyzed a few times a year (at best), making it difficult to swiftly respond to changing market conditions. For hotels, this includes making dynamic rate suggestions and identifying segments and offers for marketing campaigns.

Upsell 105
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What is a bed bank? List of bed bank examples for hotels

SiteMinder

By collaborating with bed banks, hotels gain access to international markets and diverse travel audiences. For instance, a hotel in Australia might use a bed bank to market rooms to European travel agents, significantly expanding its global reach without the need for direct international marketing.

OTA 96
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EBITDAR explained: Driving financial health for hotels

Cloudbeds

Real-time data collection and calculation The data consolidation part becomes more efficient if the PMS is part of a suite of applications that automatically collect and send EBITDAR data, eliminating time-consuming manual reconciliations. Improve marketing and distribution Optimize distribution channels to reduce sales commissions.

Revenue 40
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Hotel Business Plan

Xotels

Industry Analysis Information on the current industry trends and the current state of the market and how this will impact your hotel. Customer Analysis In-depth information on your target market, including geographic, demographic, socioeconomic, psychographic, and behavioural segmentation details. How will your direct marketing work?

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15 Essentials Digital Marketing Services for Hotels

MediaBoom

Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. A staggering 75% of consumers admit to judging a business’s credibility based on its website design. Secure your exclusive, free consultation with our luxury marketing experts today. Let Mediaboom guide you.

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Luxury Hotel Marketing – Top 10 Proven Strategies for Success

MediaBoom

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. These consumers are seeking exceptional and unique experiences, spacious and well-appointed accommodations, outstanding customer service and the highest quality of everything from food to furnishings.

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Guest profiles: Enabling personalized marketing & guest experiences

Cloudbeds

Missed opportunities to elevate marketing, loyalty programs, and guest experience. Hoteliers can then use these customer profile insights to their advantage for marketing campaigns, loyalty programs and to tailor their propertys overall experience. This insight supports future marketing efforts. The result?