Consumer Cost Per Click Digital Marketing 
Hospitality Today
JUNE 23, 2025
These lesser-known platformsâoften fed by wholesalers or affiliate networksâare increasingly undercutting hotelsâ direct rates, eroding price parity and digital marketing effectiveness. For independent and boutique hotels without big-brand muscle, the problem is particularly acute. weve got you covered.
MediaBoom
JULY 4, 2023
Keeping up with the busy real estate market means real estate digital marketing can take the backseat. If you’re not keeping up with digital marketing in the real estate business, you’re missing out on leads. What is real estate digital marketing? Creativity with storytelling is rewarded with video.
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Hotel Speak
JANUARY 25, 2024
Increased bidding on key search terms, including ‘brand searches’ that identify particular hotels, has sparked a sudden increase in cost-per-click, with Google Ads rising 62.5% In the travel arena, a metasearch engine pulls in data from lots of other websites to produce its own results for consumer queries. from $0.16
Cloudbeds
JANUARY 10, 2025
And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. What is hotel metasearch marketing?
Cloudbeds
MARCH 15, 2023
Hotels can bid on metasearch advertising placements and pay when consumers click on the ad. Metasearch differs from OTAs in that you can direct travelers back to your website to drive direct bookings, and it works on a non-commission model; instead, you pay a cost per click (CPC).
MediaBoom
SEPTEMBER 5, 2023
Some common analytics people consider are cost per click or return on ad spend. Cost per click is a measurement of how much each click costs you on average. If you’re noticing the cost is too high, this is an indicator that your retargeting campaign needs to be adjusted.
MediaBoom
NOVEMBER 4, 2023
They’re also perfect for making complex data easy to consume as this ad on “what your home is worth in today’s Massachusetts market” illustrates. It provides valuable data on market rate estimations throughout the Commonwealth without making the text seem boring. Looking for real estate marketing magic?
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