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Errors and overbookings prompted the search for a better tech solution Despite the breathtaking guest-facing experience, the situation for Sentrim Hotels & Lodges on the backend was not so pretty. Overbookings were common and rate parity issues frequently cropped up. Its a gateway to memorable adventures across Kenya.
Drip Feed feature allows you to strategically control inventory across OTAs to maximise revenue and booking conversions. The primary advantage of Drip Feed is you do not sell an overwhelming majority of rooms at a single price point or to a single OTA. Sending zero inventory to channels when fully booked avoids overbooking.
Hotel overbookings can be a divisive topic. However, you can minimise the risk of having to walk travellers if you have a solid overbooking strategy. However, you can minimise the risk of having to walk travellers if you have a solid overbooking strategy. What is the definition of overbooking for a hotel?
The Indian hotel no longer struggles with the aftermath of manual inventory and rate management, including overbookings and loss of staff efficiency. This activity was time-consuming for the team and opened the door to issues such as unintentional overbooking or lost revenue due to delayed rate updates.
Hotel night audit evaluates and closes daily cash flow into and out of the hotel’s account and it ensures the rollover from one business day to the next day. Channel Manager A channel manager is a software that helps you distribute/update your hotel’s rooms and rates on all the connected Online Travel Agencies (OTA).
Coordinating availability across multiple channels was a cumbersome task, often leading to overbooking or missed opportunities. Migration to STAAH was simple, managed closely by the customer support team who follow a robust onboarding process. Additionally, manual updates and discrepancies in pricing caused a bit confusion.
As the largest hotel in Dalat with many room types, Terracotta Resort was in a situation where inventory management on more than 10 OTA channels became increasingly difficult,” said Mr. Triết, “The inability to update rooms and rates immediately is a potential obstacle to revenue flow and a constant obstacle for employees.
A popular and cost-effective way to optimise this visibility is to leverage the Billboard Effect – where hotels can advertise for free on third-party websites, like Online Travel Agencies (OTAs) and metasearch platforms.
Delayed and failed updates to rates and availability was a common occurrence resulting in overbookings. STAAH unlocked performance and efficiency STAAH promised to update all our room rates, availability, and close and open sales immediately across multiple channels for multiple properties in real-time through their easy-to-use platform.
The hotel struggled with overbooking during peak seasons and rate disparities leading to errors and irate customers. We were easily able to connect all our booking channels including OTAs and direct booking websites through a single interface.
From before they arrive and visit third-party sites or OTAs to look for accommodation or online reviews to your website, email communications and the actual stay – everything contributes towards guest experience. Incentivise them to book directly by providing value-added offers that make a booking via your website more attractive than OTAs.
This has not just saved countless hours but has also reduced the risk of errors and overbookings , providing a seamless booking experience for guests. STAAH’s unified platform also allowed rates and inventory to be managed from a single dashboard for all properties. All good decisions are centred on data.
Whether it’s a well-crafted website, partnerships with OTAs, or engaging social media, creating a strong online footprint is how you turn searches into bookings. Online Travel Agencies: Expanding Your Reach When travelers search for a place to stay, they usually turn to Online Travel Agencies (OTAs) like Booking.com, Expedia, or Agoda.
Learn more Revealing the transformation that SiteMinder inspired Understanding the challenges faced prior to implementing SiteMinder, Fon recalled the chaos of manual sales operations, especially when managing room allotments across multiple OTAs. “Without SiteMinder, managing room inventory manually was a cumbersome task.
Many hoteliers question if it’s worthwhile investing in a direct booking strategy or if they can solely rely on online travel agencies (OTAs) like Airbnb, Booking.com, or Trip.com to fill occupancy. Integrating with these engines and offering real-time pricing and availability ensures that guests book directly instead of with an OTA.
And even then, manually-managed distribution is risky: any delays in updating rates and availability on a channel’s extranet could mean selling a room that isn’t available or selling at a lower rate, which can lead to overbooking and sub-optimal yield management. The same happens with a cancellation.
Our constant struggle has been efficiently managing availability, inventory, task management, and online travel agencies (OTAs),” said Pawarisa. This has not only saved us countless hours but has also reduced the risk of errors and overbookings, providing a seamless booking experience for our guests.”
Hotels are typically found in cities, near airports, or close to tourist attractions. For example, if your PMS shows low occupancy for a weekend, SiteMinder can adjust your rates across connected OTAs instantly, helping you fill rooms without lifting a finger.
That was time-consuming for the team and opened the door to issues such as unintentional overbooking or lost revenue due to delayed rate updates. Closing out fully booked dates is just as quick and easy now. Sometimes we fill up faster than expected and need to close our channels immediately.
Make more money during peak season with direct bookings OTAs charge a 15-25% commission fee on every booking. Closed to arrival You apply closed to arrival dates when you have very high demand, so you expect to reach maximum occupancy through stay overs as opposed to new arrivals. To answer the question “when is peak season?”
Don’t rule out presence on OTAs,” suggests Jaydeep, “but make sure you keep up your profiles on other online media.”. “Guest preference to book direct is being leverage by smart hoteliers who are investing in social media, Google Connect and other online platforms to drive up their commission-free bookings share.”. Dynamic pricing.
Features Channel management Little Hotelier’s channel manager lets you do away with endless OTA dashboards, bringing all your booking channels together in a single, simple portal. A feature tracking how rooms are sold across major OTAs and how rates stack up against competitors. 1,500 best-in-class tech partners and integrations.
And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. Much like with OTAs, the search results then display a list of available hotels and rates in the destination.
With close proximity to restaurants and the Central Festival Department Store, it offers 20 rooms with a shared swimming pool and complete facilities for tourists who wish to stay for a long period of time. Meanwhile, owners can sell on their direct website without risking overbookings.
Also, gone are the days of selling the majority of your rooms through OTAs. Making sure you get your fair share of direct bookings allows you to compete with OTAs and avoiding to pay the hefty commissions on those bookings. Bring customers to your website: thinking multi-channel here is important.
Let's be honest and take a real close look at how the Indian hospitality industry is evolving at breakneck speed. A cloud-based PMS not only streamlines front desk operations but also integrates seamlessly with tools like a channel manager to ensure real-time room availability across OTAs, reducing overbookings and manual errors.
The use of yield management should factor in the costs of channels – from GDSs, OTAs, wholesalers, meta search sites and property websites to direct calls – and therefore how to better yield your inventory by channel, customer and more. This can involve overbooking strategies to account for last-minute cancellations or no-shows.
By keeping a close eye on each of these expense categories and understanding their impact on the overall budget, hoteliers can make informed decisions, ensuring both guest satisfaction and financial health. In order to increase direct bookings , hotels need to think about their overall web presence, not just OTAs.
Distribution channel analysis : Understanding which distribution channels (like OTAs, direct bookings, travel agents) are bringing in the most revenue and at what cost is essential for rate management. Software automates the distribution of rate changes to OTAs, GDS, and direct booking channels.
Also, gone are the days of selling the majority of your rooms through OTAs. Making sure you get your fair share of direct bookings allows you to compete with OTAs and avoiding to pay the hefty commissions on those bookings. Bring customers to your website: thinking multi-channel here is important.
Your hotel’s digital reputation is something that should be managed closely because it directly affects how people look at your brand, both online and offline. Driving Direct Bookings and Reducing Dependence on OTAs A strategic loyalty program significantly influences a property’s reservation process, motivating guests to book directly.
Better Occupancy Control: Maximize sold rooms without overbooking or rate dumping. 👉 Read Also - Hotel Bidding in 2025: The New Way to Get the Best Deal Yield Management vs. Revenue Management While yield management and revenue management are closely related, they serve different purposes in a hotel’s commercial strategy.
Synchronize rate restrictions in real-time to prevent discrepancies across OTAs, GDS, and direct bookings. Integrate with OTAs and direct booking platforms to prevent inconsistencies. Seamless inventory updates to prevent overbookings. Adjust dynamic pricing strategies based on demand fluctuations.
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