Hotel Speak

JUNE 6, 2023

Meanwhile, AI-powered bots are helping travelers navigate complex processes like flight cancellations and refunds with ease. Additionally, advances in data analytics are allowing hotels to gain valuable insights into customer preferences that can be used for targeted marketing campaigns.

Hospitality

Cloudbeds

MARCH 20, 2023

And it all starts with hotel market segmentation. What is hotel market segmentation? Hotel market segmentation is the process of grouping hotel guests into categories based on shared behavior and characteristics. ” Why do you need market segmentation? Transient guests, on the other hand, are less predictable.

Hotel Marketing

Xotels

APRIL 3, 2024

This is done by thoroughly understanding your property, its customers, and the market. Understand your Hotel´s Market The success of your revenue management strategy depends on how well you understand your market. This is one of the first steps when creating a revenue management strategy, performing thorough market research.

Revenue Management

Cloudbeds

MAY 8, 2024

You might consider offering special promotions or targeted marketing campaigns to attract guests during these quieter times and ensure your rooms aren’t sitting empty. Understanding these trends can help you tailor your marketing and pricing strategies to each channel accordingly.

Cancellation

SiteMinder

JUNE 12, 2024

By understanding and anticipating guest behaviour and market dynamics, hotels can optimise their pricing strategies to boost their bottom line. It’s a testament to how industries adapt, grow, and refine their strategies in response to changing market dynamics and customer expectations.

Yield Management

SiteMinder

JULY 13, 2024

Revenue management revolves around measurement of what customers from different audience segments are willing to pay, as well as the ever-changing supply and demand within each market. The right distribution channels can have strong marketing power, putting your hotel in front of many customers you aren’t able to contact directly.

Revenue Management

Inn Quest

AUGUST 15, 2023

As per reports , the hotel channel management market size is expected to be US $1483 million by 2032. They can seamlessly increase revenue and effectively respond to market conditions, thanks to their ability to manage rates. To read a short guide on hotel market segmentation, click here. What Is A Hotel Channel Manager?

Management

Hotelier Magazine

JANUARY 24, 2024

Not only do [these two systems] manage our customer relationships as far as maintaining contact information, email data bases, and email-marketing software, they do all of our online relationship management by monitoring review sites, which let the properties know when they have a review so they can engage appropriately.”

Business

eZee Absolute

MAY 13, 2024

An RMS is a comprehensive software solution designed to analyze various data points, including historical booking patterns, market demand, competitor pricing, and other factors that influence revenue generation for your hotel. For example: A hotel’s booking pace report for the upcoming month falls short of the occupancy target.

Revenue Management

Hotelogix

NOVEMBER 17, 2023

  Targeted marketing strategies and personalized guest experiences Today’s cloud-based Hotel PMS lets you access detailed guest data and helps you to know your customer segments, their likes and dislikes, and roll out targeted marketing campaigns. " then you must know about search engine optimization.

Target Marketing

eZee Absolute

JANUARY 9, 2023

Use social media marketing. If you have been thinking of targeting this group of travelers, then here are some of the benefits you would love to learn about: 1. Explore new markets. If hotels can rework or tweak the look and feel, and services, they can differentiate themselves and stand out in the market.

OTA

Little Hotelier

NOVEMBER 18, 2024

If you cancel before the deadline (usually 1-3 days before check in) you get your money back, and after that, you’re charged for the first night if you don’t show. Hotels with no deposit So which are the hotels that don’t require deposits? Sometimes a simple, standard security deposit is the best option.

Motels

Hotelogix

SEPTEMBER 17, 2024

Flexible Policies : Guests often choose Booking.com because of its flexible cancellation policies, allowing guests more freedom. It’s the go-to platform for Chinese tourists and is perfect for hotels that want to attract this growing market. If you target Asian travelers, Agoda or Trip.com might be better.

OTA

Xotels

APRIL 3, 2024

This is done by thoroughly understanding your property, its customers, and the market. Understand your Hotels Market The success of your revenue management strategy depends on how well you understand your market. This is one of the first steps when creating a revenue management strategy, performing thorough market research.

Revenue Management

SiteMinder

JANUARY 8, 2024

This can involve the management of anything related to the hotel industry and requires knowledge of distribution strategy, finance and accounts, customer service, staff management, marketing, catering management, hotel administration and more. It can take time to get everything right and as we can see there’s a lot to be aware of.

Operations

Hotelogix

OCTOBER 18, 2023

This increases visibility, boosts bookings, and helps hotels tap into new markets. This data empowers hoteliers to make informed decisions, refine marketing strategies, and allocate resources effectively. Research and Select Research different Hotel Reservation System providers in the market.

Business

Cloudbeds

AUGUST 8, 2024

We also take a look at seven of the leading business intelligence solutions on the market, including our own Cloudbeds Insights. It can be market-specific or collected as part of your marketing campaigns. Data can be broken down into performance data, market and benchmarking data, and guest data.

Business

SiteMinder

JANUARY 8, 2024

This can involve the management of anything related to the hotel industry and requires knowledge of distribution strategy, finance and accounts, customer service, staff management, marketing, catering management, hotel administration and more. It can take time to get everything right and as we can see there’s a lot to be aware of.

Operations

MediaBoom

MAY 27, 2024

Commissions per stay: This commission-based system doesn’t make you shoulder the cost of cancellations, as you only pay a portion of the room booking value if a guest stays. A/B testing uses two variations of your Hotel Ad to determine which is likeliest to resonate with a market similar to your target audience.

Cost Per Click

Little Hotelier

FEBRUARY 22, 2023

Market analysis: Consider what your ideal guest looks like – both your individual preference and the sort of person you’re most likely to attract. Where and how do your competitors market and advertise themselves? Options include branding, levels of amenity and target audience. Which OTAs do your direct competitors use?

OTA

Hotel Speak

OCTOBER 24, 2024

By allowing hotels to better understand and react to price elasticity in the market, the model is projected to increase RevPAR by up to 15% and boost occupancy rates by up to 10%, while maintaining efficient workflows with existing hotel staff.

Upsell

Cloudbeds

OCTOBER 23, 2024

By allowing hotels to better understand and react to price elasticity in the market, the model is projected to increase RevPAR by up to 15% and boost occupancy rates by up to 10%, while maintaining efficient workflows with existing hotel staff.

Hospitality

Little Hotelier

MARCH 16, 2025

Remove barriers to booking with flexible cancellation and book now, pay later. As the captain of your own (smaller) ship , you have a blank slate to form a property description that talks about your USPs, to your target market, to secure you more bookings. Create excitement with you deserve a break and your dream escape awaits.

Accommodation