This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
If they see better rates on online travel agencies (OTAs) , they’ll lose trust and likely bounce. Flexible Cancellation Policies : In an unpredictable world, flexibility matters. c) Speed Things Up A slow site kills intent. Promote direct booking perks like free breakfast, flexible cancellation, or early check-in.
The guest review score is a critical KPI for accommodation providers, influencing everything from OTA visibility to guest trust. What Hoteliers Need to Know For hoteliers, adapting to the new system means embracing agility and focusing more intently on real-time guest satisfaction. Do stricter cancellation policies impact revenue?
Bidding platforms give you a quiet back door to move those vacant rooms, protecting the rates guests see on OTAs while topping up revenue that would otherwise slip away. Keep rooms selling year-round When a conference cancels or a storm rolls in, you need a fast outlet for distressed inventory.
This means they can handle complex requests, understand traveler intent, and adapt to different communication styles, making them far more effective in delivering seamless service. In a hotel setting, AI agents typically: Respond instantly to FAQs like check-in times, amenities, or cancellation policies.
riding the Booking.com ranking reshuffle rodeo Images by GuestRevu The guest review score is a critical KPI for accommodation providers, influencing everything from OTA visibility to guest trust. Do stricter cancellation policies impact revenue? Frequently Asked Questions Can higher commissions influence review scores? It depends.
No endless scrolling through OTAs. Gen Z spends—with intention. How to Fix It Before You’re Cancelled (Quietly) You don’t need to build an in-house tech team or hire a Gen Z whisperer. Here’s how to level up your messaging strategy—and your reputation—before your next high-intent guest slips through the cracks.
The battle for direct bookings has entered a new phase as online travel agents (OTAs) ramp up efforts to establish ownership of hotel guests and their booking journeys, a new report from hospitality technology specialist SHR Group reveals. A knock-on effect of this is that the revenues associated with organic search have fallen 15.3%
The bottom line is that hotels can lose millions of dollars in revenue due to abandonment, especially when you also consider that guests may book a room before delaying payment, and then cancelling altogether. 5 tips from The Hotels Network 6. 5 tips from The Hotels Network 6.
The findings were released as part of the research firm’s 2022 Portrait of American Travelers “Winter Edition” survey, which examines the intentions, preferences and behaviors of more than 4,500 U.S. According to new data by MMGY Travel Intelligence, six in 10 U.S. adults on a quarterly basis.
In the battle for direct bookings, hotels face intense competition from OTAs marketing power in the online space. Beyond their vast budgets, OTAs also leverage powerful algorithms to optimize every aspect of their campaigns, consistently achieving higher ROAS (Return on Ad Spend) than individual properties.
And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. Much like with OTAs, the search results then display a list of available hotels and rates in the destination.
Mamori” means “protection” combined with “forest” in Japanese, which reflects the owner’s intention to make guests feel comfortable, safe, and peaceful; like being surrounded by nature. It’s very easy to understand and you can always see when customers make reservations or cancel them.
In today’s digital-first hospitality environment, OTAs (Online Travel Agencies) play a major role in how guests discover and book stays. As a cloud-based PMS , Hotelogix offers real-time connectivity with Expedia and other OTAs via channel managers, ensuring consistent rate and inventory updates across all platforms.
Introduction: Why Hoteliers Should Understand Bidding Platforms As rate parity, OTA commissions , and last-minute booking behaviors evolve, hotel bidding platforms are changing the game. This approach helps fill unsold rooms quickly without broadcasting discounted rates on mainstream OTAs or brand.com websites. despite a slight 0.6%
The use of yield management should factor in the costs of channels – from GDSs, OTAs, wholesalers, meta search sites and property websites to direct calls – and therefore how to better yield your inventory by channel, customer and more. This can involve overbooking strategies to account for last-minute cancellations or no-shows.
One that the OTAs have been using to STEAL MARKET SHARE the past 10+ years. These audiences group users together that have shown intent to be in-market to purchase something (like travel to San Diego) or have an affinity (like for outdoor sports) based on their online behavior. The other piece is price competitiveness.
Tampering with security systems : Any attempts to tamper with cameras, door locks, or other hotel security measures are clear red flags and may indicate criminal intentions. By integrating SiteMinder with your payment systems, you can enforce clear cancellation and refund policies, which are crucial for defending against chargeback claims.
Instead, you can upgrade to a premium plan and, if you want a refund, you must cancel within 14 days. Not a free trial, but the next best thing (with the need to manually cancel). We get you everything you need to bypass OTAs and generate a loyal customer base that returns to you year-after-year. Is Wix a good website builder?
Generally, travel intent for families is higher now than in previous years, as a rebound occurs. 67% of families say that they now check cancellation policies when making travel arrangements and 47% say they now buy travel insurance. But what do the statistics say about family travel? Learn more about the report here.
A basic strategy might involve listing your property on a few key online travel agencies (OTAs) like Airbnb and Booking.com and leaving it at that. A specific OTA may help increase occupancy , but it might not actually be profitable for your hotel. Cost of acquisition – which channels are most cost-effective?
Whats the cancellation policy? AI-Powered OTA Competition : Expect ChatGPT to partner with OTAs and become the booking engine itself. Structure, clarity, trust signals, and user intent are key. That means your website content should be structured to directly respond to: What amenities are available in this hotel?
We organize all of the trending information in your field so you don't have to. Join 19,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content