Cloudbeds

JANUARY 10, 2025

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. Most metasearch sites operate in a similar way.

Cost Per Click

Cloudbeds

JULY 27, 2023

Unlike Google’s Free Booking Links, this feature is only available to hoteliers; OTAs and resellers can not participate. If you’re listed on OTAs, you’re probably already listed on metasearch channels too. It’s worth noticing that you pay the rate per click, regardless of whether the booking is later canceled.

Cost Per Click

Social Tables

JANUARY 14, 2022

Many hospitality conferences and conventions were virtual or hybrid events , while others were forced to cancel altogether. 2021 also brought about many exciting developments in hospitality technology, digital marketing, hotel services, and changes in travel trends.

Hospitality

Cloudbeds

FEBRUARY 28, 2024

These channels may include the hotel’s website booking engine, online travel agencies (OTAs), the global distribution system (GDS), wholesalers, and metasearch sites. Most OTAs don’t share guest contact details when forwarding a booking. A digital marketing solution to maximize your online presence and drive more direct reservations.

Revenue Management

Cloudbeds

MAY 15, 2024

With rate parity in the hotel industry, if you sell a room on Booking.com for $100 per night, you will have to set the same rate on all other booking platforms, whether it’s other online travel agencies (OTAs) , metasearch engines, brick-and-mortar travel agents or your own website.

OTA

Up Hotel

MARCH 22, 2021

The digital marketing experts at UP Hotel Agency have put their heads together and come up with a few pointers to get you and your hotel started with a roadmap to success (despite the pandemic!) Ideal for hotel managers, hotel digital marketers, and hospitality sales professionals alike! Like what you see?

Digital Marketing

Cloudbeds

APRIL 1, 2025

In the battle for direct bookings, hotels face intense competition from OTAs marketing power in the online space. billion on sales and marketing. Googles Performance Max for Travel Goals offers an AI-powered solution that automates ad placement and spend, allowing hotels to compete with OTAs and drive more direct bookings.

Travel

gcommerce

AUGUST 22, 2023

If the percentage you pay in media fees + your metasearch advertising budget is lower than your OTA commissions, this model can be a win. But a problem we see more and more is that OTA’s are spending huge amounts of advertising dollars to dominate metasearch. We hope you found this breakdown useful and informative.

OTA

TravelNet

JUNE 26, 2023

Take time to reexamine your cancellation policy, rates, and fees. Double down on marketing efforts Property management companies who thrive in a down-turn market tend to double down on marketing. Building your brand via the billboard effect We know there are travelers who are loyal to OTAs.

Revenue Management

gcommerce

APRIL 12, 2023

One that the OTAs have been using to STEAL MARKET SHARE the past 10+ years. The less competitive your price is compared to OTAs, the more it will cost you for the same placements. I recommend reaching out to your digital marketing agency or booking engine/CRS to inquire.

Hotels

Cloudbeds

MARCH 20, 2023

They typically reserve directly with the hotel or through an online travel agency (OTA) or travel agent at non-negotiated rates. Some hotels break down transient business into subgroups such as OTAs, direct bookings , packages, and consortia. Properties can utilize niche OTAs to effectively target their guest demographics.

Hotel Marketing

eZee Absolute

NOVEMBER 19, 2023

Implementing effective digital marketing strategies is a strong solution to such issues in the hospitality industry. For instance, business decisions to spend for promotions on OTAs, interiors, room rates, and room types aren’t decided on the basis of actual statistical reports. It is inevitable that with the right strategies.

Hotels

SiteMinder

NOVEMBER 24, 2023

SiteMinder definitely is my favourite channel manager as it’s easy to use, integrates with all the major OTAs and has very good customer service. The only thing I hope is that more OTAs can integrate with SiteMinder in the future. Lots of integrations with OTAs which helps improve distribution.”

Revenue

Cloudbeds

JUNE 8, 2023

A helpful hotel management solution will combine multiple functionalities, such as a booking engine, PMS, channel manager, digital marketing, guest engagement, and reporting. Once you know exactly how much revenue each OTA generates for you, you can develop a channel mix that delivers the highest ROI. Accessible from anywhere.

Management

Hotel Speak

APRIL 29, 2025

The financial implications are clear: direct bookings through loyalty programs help hotels avoid OTA commissions, which can range from 15-30% according to Altexsoft’s research. Understanding the Modern Loyal Guest Today’s loyal guest defies traditional categorization.

Revenue

Catala Consulting

APRIL 10, 2025

The changing search landscape in travel In the past decade, Search Engine Optimization (SEO) was the cornerstone of hotel digital marketing. Whats the cancellation policy? AI-Powered OTA Competition : Expect ChatGPT to partner with OTAs and become the booking engine itself. Is parking free? Are pets allowed?

Hotels