Travel Media Group

DECEMBER 22, 2021

Ryan Embree: Welcome to Suite Spot where hoteliers check in and we check out what's trending in hotel marketing. This is actually the second edition of what we call one-on-one digital marketing workshop takeaways. Think about how many weddings got canceled, rescheduled. I'm your host, Ryan Embree.

Cancellation

Cloudbeds

JANUARY 10, 2025

To save time and money, more travelers are turning to metasearch platforms like Google Hotel Ads, Tripadvisor, and Trivago to search for hotels, conduct price comparisons, and find deals. This guide aims to take the mystery out of metasearch marketing for independent hotels and other types of lodging properties.

Cost Per Click

Cloudbeds

APRIL 1, 2025

Availability As rooms fill and availability becomes limited for specific datesfor example, during the Wine + Food Festival in MarchPMax detects the change in inventory through the hotels booking system, automatically reducing spend on those dates while maintaining visibility for shoulder dates.

Travel

Travel Media Group

JULY 6, 2023

Ryan Embree: Welcome to Suite Spot, where hoteliers check in and we check out what’s trending in hotel marketing. Now luckily, I was coming back from the hospitality show and not to it, but let’s just say I know I was thinking as I, I was on those delays and had to be diverted and then our plane was canceled.

Hospitality

eZee Absolute

NOVEMBER 19, 2023

Implementing effective digital marketing strategies is a strong solution to such issues in the hospitality industry. The whole world shut down traveling during the COVID-19 outbreak, because of which the hotel industry also had to shut down its operations. Be consistent and patient with whatever tactics you apply.

Hotels

gcommerce

APRIL 12, 2023

Parity is important for all direct booking strategies but takes center stage in Google Hotel Ads. How Can I Tell if My Hotel is using Google Hotel Ads? Not sure if your hotel is currently using Google Hotel Ads? I recommend reaching out to your digital marketing agency or booking engine/CRS to inquire.

Hotels

Cloudbeds

MAY 15, 2024

Think free parking, wi-fi, early check-in, late check-out, discounts to local attractions, flexible cancellation terms, and free airport transfers. Invest in digital marketing The one surefire way to increase direct bookings is to invest in digital marketing. Learn everything you need to know about hotel marketing.

OTA

gcommerce

AUGUST 22, 2023

They’re only billed for stays that take place; typically cancellations, and even reservations created by your loyalty members, are excluded from billing. Hoteliers like this model because it aligns their interests with that of their metasearch partner.

OTA

Travel Media Group

JUNE 12, 2024

Ryan Embree: Welcome to Suite Spot, where hoteliers check in, and we check out what’s trending in hotel marketing. And, and you know, we’ve heard numbers as much as 8% are canceling rebooking, um, post-booking. So 8% of travelers are in that space where they actually cancel their reservation and rebook.

Events

Hotel Speak

APRIL 29, 2025

This direct channel optimization has become even more crucial in light of recent changes in the digital landscape, with Mirai reporting that European hotels have seen a 36% decline in direct bookings due to new digital market regulations.

Revenue

Catala Consulting

APRIL 10, 2025

The changing search landscape in travel In the past decade, Search Engine Optimization (SEO) was the cornerstone of hotel digital marketing. If your hotel ranked on the first page of Google, you had a clear path to bookings and brand visibility. How far is the hotel from the airport? Whats the cancellation policy?

Hotels