Remove Branding Remove Online Marketing Remove OTA
article thumbnail

Small Hotels, Big Dreams: Beating Online Marketing Challenges

Hotelogix

Highlight your strengths, connect with guests in meaningful ways, and use cost-friendly strategies to grow your online presence. The Online Marketing Maze Picture this: You're running a small welcoming hotel that guests love. But getting noticed online is tough. Finding it hard to keep up with famous brands.

article thumbnail

Top 5 challenges independent hotels face in marketing their rooms online

Hotelogix

The hospitality industry has advanced to a new level; thanks to Internet that has helped hoteliers market themselves through various online channels. Online marketing helps hotels in establishing a brand identity, reaching out to millions of travelers and marketing rooms on a global platform.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Hotel PMS UX: Improve Revenue & Staff Workflow

Hotelogix

A poor UX leads to inefficient hotel operations , higher error rates, and unhappy guests—directly impacting guest satisfaction and your brand reputation. Channel Management Real-time inventory syncing across OTAs and direct booking platforms enhances accuracy and reduces overbooking.

article thumbnail

Online Reviews That Boost Hotel Revenue in 2025

Hotelogix

AI tools now reflect your brand voice , ensuring responses are authentic and aligned with your hotel's unique personality. 👉 Read Also - Small Hotels, Big Dreams: Beating Online Marketing Challenges Response Templates: Struggling with writer's block when responding to reviews?

article thumbnail

How to be present for your guests at every stage of their hotel booking journey?

STAAH

The booking can be via an OTA, your website or other travel companies. With 92% of the travellers relying on a review before making a booking, this is extremely important in your marketing strategy. Email marketing, social media and blogs are a good channels to leverage at this stage of the travel funnel. Why should you care?

article thumbnail

Hotel revenue management strategies and solutions

SiteMinder

Revenue managers must continuously monitor property performance, market trends, competitor pricing strategies, brand impact, and consumer behaviour to optimise their return on effort. That said, one has to ask: why are so many hotels’ margins still being eroded away by OTAs ? Some OTAs still use cached pricing.

article thumbnail

Leveraging Technology to Drive More Bookings for Your Hotel

StayNTouch

This can include a hotel’s website, its social media platforms, phone or email reservations, metasearch engines, or OTAs. The Billboard Effect shouldn’t be underestimated, as a study by Cornell estimates that being listed on an OTA corresponds with a 7.5-26% 26% increase in hotel reservations. 26% increase in hotel reservations.

OTA