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Errors and overbookings prompted the search for a better tech solution Despite the breathtaking guest-facing experience, the situation for Sentrim Hotels & Lodges on the backend was not so pretty. Overbookings were common and rate parity issues frequently cropped up. Its a gateway to memorable adventures across Kenya.
Unlocking profit for its clients has become synonymous with the brand over the years. Now the property is attracting a wide range of guest segments, operating at 75% occupancy, and turning a profit that the owners can use as leverage to sell the business and move onto new challenges. Let’s look at five examples.
With pooled inventory , your availability is treated as a shared pool , dynamically updated in real-time as bookings flow in reducing errors, boosting visibility, and preventing overbookings. A drop below 30% occupancy? Promotions often lead to better OTA visibility use this tool strategically to lift occupancy when you need it most.
Benefits: Brand consistency: Unified presence across platforms. Promotions Made Simple Use Case: A property experiencing low weekday occupancy sets up a Last Minute deal and Mobile Rate within STAAH Max to target mobile users and spontaneous bookers. Content Synchronisation Use Case: A boutique hotel rebrands one of its premium suites.
Create a high-end, personalised and memorable experience in hospitality, and you’ll enjoy an enhanced brand reputation, more word of mouth referrals, and increased loyalty from your guests. while maintaining occupancy. Up to today, we have never experienced overbooking after using Little Hotelier.
It helps define your property’s value, clarify your brand positioning, and attract the right type of guest. Being clear about where your property sits helps you: Attract the right travellers; Price rooms more effectively; and, Build a stronger, more consistent brand. Hotels have more room to build a brand.
Despite that, nearly 45% of independent hotels still operate with partially integrated or disconnected platforms, leading to challenges such as overbooking, inconsistent pricing across channels, and lack of real-time visibility of interactions with travelers. This minimizes overbookings, billing mistakes, and service delays.
Keep them coming back for easier and cheaper occupancy boosts. 👉 Read Also - Master Hotel Overbooking: Strategies That Work Hold onto your room keys, because the average consumer is reading a whopping 10 reviews before they trust a business. Their perception becomes the story they tell about your hotel.
Website: Your Digital Storefront Your hotel’s website is the first step in building your brand’s presence. Avoid overbooking by ensuring availability updates are instant. It’s where guests learn about your property, explore rooms, and understand why they should choose you.
Meanwhile, nationwide hotel occupancy reached 67.5% 👉 Read Also - Motel vs. A cloud-based PMS not only streamlines front desk operations but also integrates seamlessly with tools like a channel manager to ensure real-time room availability across OTAs, reducing overbookings and manual errors.
With occupancy rates projected to increase by 2.5% In a highly competitive industry, even small improvements in service quality can lead to higher occupancy rates and repeat bookings. Channel management software Ensures room availability and pricing are synced across all booking platforms, reducing overbookings.
Overbooking can be a cost-effective strategy if implemented correctly. What is a hotel overbooking strategy? The hotel overbooking strategy is a revenue management technique that hotels use to maximise occupancy and revenue. Tips to make your overbooking strategy a success 1) Be data-driven in your approach.
The hospitality industry is well acquainted with the concept of hotel overbooking. When refusing customers becomes inevitable due to overbooking, it leads to poor customer experience and a negative brand image. This is possible because all available rooms are booked to ensure full occupancy at all times.
Hotel overbookings can be a divisive topic. However, you can minimise the risk of having to walk travellers if you have a solid overbooking strategy. However, you can minimise the risk of having to walk travellers if you have a solid overbooking strategy. What is the definition of overbooking for a hotel?
We had to navigate through the extranets of each channel, often leading to overbooking or missed revenue opportunities,” she explained. Leveraging SiteMinder’s insights and pricing tools, the hotel swiftly adapted its strategies to capitalise on emerging opportunities, resulting in enhanced revenue and occupancy rates.
This also helps foster brand loyalty. Channel management: Use a channel manager to synchronise availability and rates across all distribution channels, reducing the risk of overbooking and ensuring rate parity. Participate in OTA promotions selectively, targeting periods of low occupancy or launching new offerings.
Therefore, ensuring it’s easy for guests to book, whether direct or through third parties, is paramount to fulfilling a successful occupancy strategy and higher Average Daily Rate (ADR) goal. Niche channels can be particularly effective in this regard, leveraging lifestyle choices and brand affinities to attract specific guest segments.
Offering competitive rates during off-peak seasons allows hotels to remain active in the market and attract guests even when other competitors might be struggling to maintain occupancy. During peak seasons, when rooms are in high demand, higher rates can help control the rate of bookings, preventing overbooking scenarios.
drop in occupancy nationwide. 👉 Read Also - ChatGPT for Hotels: Boost Direct Bookings & Reduce Costs Operationally, it’s critical that PMS integrations and channel managers are synced in real-time to prevent overbookings. Will it hurt my brand to use bidding sites? 👉 Read Also - Managing a Hotel?
What’s significantly different from 2018-19 is the reliance on brand,” says Kamal. One of the rising innovations taking off in hotel revenue management is the growing sophistication of overbooking controls, which provides hotels control over excess bookings and cancellations to fly as close as possible to 100 percent occupancy consistently.
It also prevents overbooking and keeps everything in sync, allowing guests to tailor their stay preferences and enhance their experience. A secure, seamless connection ensures that this data is shared in real time, preventing overbooking and cancellations. This integration ensures consistent availability and prevents overbooking.
Effective hotel distribution strategies enable hotels to target the right audience, optimise occupancy rates, and enhance revenue management. Once the playground of OTAs, airlines and large international hotel brands, metasearch is open to all hotels, providing a powerful price comparison to help drive direct hotel bookings.
Successful management in each of these areas contributes to a positive guest experience, a strong brand reputation and the hotel’s overall profitability and sustainability in a competitive industry. Effective revenue management is crucial to optimize room rates, occupancy levels, and overall revenue.
Hotel revenue optimization ensures that a property or brand is maximizing its profits from all available resources and opportunities. Here are some of the key benefits: Increased profitability: By setting the right room rates and managing inventory effectively, hotels can maximize their revenue without necessarily sacrificing occupancy rates.
While Stayntouch PMS always contained a limited level of multi-property functionality, these latest updates allow hoteliers to manage their brands at the chain level, while allowing for additional insights into loyal guests who visit multiple properties in a single brand. Q: Why Did Stayntouch Upgrade its Multi-Property Functionality?
It analyses several factors including demand, season, occupancy forecast, and competitor pricing, etc. This would lead to overbooking and double booking. Booking Engine A hotel booking engine helps you sell your hotel rooms and accept reservations via your brand website. This too, helps you avoid overbooking and double booking.
Hotel rooms by occupancy. A single room is designed for one occupant and has one bed – generally a double or queen bed. Your hotel and brand. The physical layout of your hotel, location, amenities and brand personality should help guide your choices. Thanks for subscribing to the SiteMinder industry newsletter.
Many hoteliers question if it’s worthwhile investing in a direct booking strategy or if they can solely rely on online travel agencies (OTAs) like Airbnb, Booking.com, or Trip.com to fill occupancy. With the Cloudbeds Booking Engine, your PMS and Channel Manager are automatically updated to prevent overbookings.
Integrating your booking engine with a cloud-based PMS ensures real-time updates in availability and pricing across all channels, preventing overbookings and rate mismatches. Recent studies show that hotels implementing dynamic pricing strategies achieve higher occupancy rates compared to those with static pricing models.
They can work with a hotel channel manager to ensure real-time distribution of rates and inventories across OTAs for better visibility, more sales, and zero overbookings. It ultimately increases their profitability by maximising revenue and occupancy. to offer them personalised experiences.
Plus, it leads to complexities such as rate parity/inventory disparity, overbookings, and guest dissatisfaction. Without the right insights, it becomes tough to develop a marketing strategy to attract guests from all segments for more sales, occupancy, and revenue - leisure, family, corporates, large groups, etc.
Benefits of Reservation System for Hotels A hotel reservation system software is the helping hand you need to keep your occupancy up, even during the slow times and make sure everything is running smoothly. The risk of overbooking rooms is massively reduced, which significantly improves the smoothness of your hotel operations.
Apollo GDS history Like other major GDS brands , such as Sabre and Amadeus , Apollo was established by United Airlines in 1971 as an early computerised airline booking system. The simple SiteMinder GDS user experience reduces the risk of overbooking and simplifies reservation management for hotels. Is Apollo GDS part of Travelport?
Ultimately, prioritising achieving a fair share of direct sales empowers hotels to establish stronger control over guest data to increase profitability, and maintain autonomy over their brand image and customer experience. This is one of the first steps when creating a revenue management strategy, performing thorough market research.
While this offers new opportunities for your hotel, it also challenges you to cut distribution costs while expanding your brand in a highly competitive market. They handle bookings and often increase your occupancy rates by giving your hotel more exposure. Today’s digital travelers have many booking options.
room types, maximum occupancy, stay restrictions, etc.), The RMS will pull reservation data from the CRS to update occupancy and optimize room rates based on the hotel’s dynamic pricing strategy. For example, the higher occupancy during those two weeks might trigger rate increases for the remaining room inventory. Sabre SynXis.
Maintaining rate parity, real-time inventory, handling overbookings and under-bookings, and whatnot! A great booking experience is the beginning of the guest’s lasting relationship with your brand. You may be already getting bookings from third-party online distribution channels, or walk-ins or from some other sources.
It’s critical to integrate your PMS and booking engine with a channel manager so that you can efficiently manage distribution through multiple OTAs, gain valuable data on channel profitability, and prevent overbookings. While PPC is generally more cost-effective, PPM is better for raising brand awareness.
Table of contents Unlocking guest experience and the switch to SiteMinder SiteMinder recently spoke with Erika Tedesco , Consultant at Chalet Hôtel Alp’Azur , exploring the brand’s benefits derived from collaborating with a leading hotel commerce platform in the industry. The increase in reservations is remarkable,” said Jeremy.
Table of contents Unlocking guest experience and the switch to SiteMinder SiteMinder recently spoke with Jeremy Tedesco , Consultant at Chalet Hôtel Alp’Azur , exploring the brand’s benefits derived from collaborating with a leading hotel commerce platform in the industry. The increase in reservations is remarkable,” said Jeremy.
This means managing supply and demand to hit your desired occupancy rate while also maximising the revenue returns for your business. Think about what a healthy occupancy rate will look like for you, and also how much revenue and profit you want to aim for. The main priority was to eliminate overbooking. Things are much better.
Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. Elevate Your Luxury Brand Today Schedule Your Free Consultation Seeking to elevate your luxury business? This specialized niche leverages a multitude of tools aimed at increasing reservations and visitor counts. Let Mediaboom guide you.
The company’s portfolio includes other well-known brands such as Booking.com, Agoda, Kayak, and Rentalcars.com. Priceline’s ‘Express Deals’ is another feature that can help increase your hotel’s occupancy. Who owns Priceline? Priceline is owned by Booking Holdings Inc.,
That's why it becomes extremely important for you to pay attention to your brand's online reputation and score. You can charge higher when demand is high and lower when demand is low to keep your hotel at maximum occupancy. It refers to forecasting demand based on industry trends, current bookings, and past data.
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