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How decision intelligence unlocks hotel data for better insights

Cloudbeds

This scalability is especially valuable for hotels – as more information is collected about guest behavior, booking trends , and occupancy patterns the more precise rate adjustments, inventory management, and marketing strategies will be in the future.

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Hotel investment: What is a good hotel ROI?

Little Hotelier

Doing everything alone risks stretching yourself too thin, jeopardising time that should be put towards guest experience and working on your marketing strategy. This may work for one bedroom properties, but once you reach five to six rooms you should really look into employing extra staff.

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Hospitality businesses are harnessing the power of data collection

Hotelier Magazine

In the context of the hotel industry, this means implementing effective strategies to classify the data generated, turning data into insights that can drive informed decision-making. Your average booking and your average length of stay are all things that can be aggregated well.

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Hotel metrics: How to measure performance in the hotel industry

SiteMinder

For instance, a consistently high occupancy rate might indicate effective marketing strategies, while low guest satisfaction scores could point to potential issues in service quality or amenities. ALOS – Average length of stay tells you how long your guests stay with you on average.

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The role of data analytics in optimizing hotel operations

Cloudbeds

It can also be used as part of your marketing strategies to highlight the features guests love in hotel marketing campaigns. Examples of KPIs include average ratings in reviews and surveys, departmental ratings, and review or survey volume, as well as Tripadvisor rankings, and Net Promoter Score (NPS).

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How to attract the right guests with hotel market segmentation (step-by-step guide)

Cloudbeds

6 benefits of segmentation for hotels By grouping guests into segments, hotels can: Be more targeted in marketing. Instead of trying to reach all travelers, hoteliers can develop marketing strategies to appeal to their ideal guests. Use booking data to determine which market segments to target. Identify booking behavior.

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111 – TMG Hospitality Trailblazers: Patrick Pahlke

Travel Media Group

So the first thing that we’ve observed was that your average length of stay across the board for business travelers has actually increased, which is, which, which is great for us, you know, I mean, hotels are always striving to have a longer length of stay for, for, for transient guests. Well guess what?