Occupancy vs ADR, the never Ending Discussion in Revenue Management
Hotel Speak
JUNE 4, 2024
What drives more value to the business, ADR, average daily rate, or occupancy? You will find it below expressed in a simple formula: Occupancy x Rooms Available x Average Daily Rate (ADR) = Room Revenue Room Revenue can also be expressed in a KPI (key performance indicator) called Revenue per Available Room, or RevPAR.
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