Remove Average Daily Rate Remove Digital Marketing Remove Occupancy
article thumbnail

Hoteliers Could See 12% Increase on Room Rates by Selling their Best Features or Services

Amadeus Hospitality

The research shows these features could add around 12% to the average daily rate (ADR) charged by the hotel, which could increase revenues by over $5,300 per room*, per year, for an average mid-range hotel chain looking to sell these extra features. . *

article thumbnail

Hotel Market Segmentation Guide- Key to Your Hotel's Growth

Hotelogix

Implementing Effective Targeting Strategies Digital Marketing Approaches The foundation of successful hotel targeting lies in creating personalized digital marketing campaigns for each segment. Now that your targeting strategy is in place, let's explore how to measure the success of your segmentation efforts.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Hotel ad: Monitoring, compliance and parity

SiteMinder

Look at your booking window, average daily rate, and current occupancy trends to decide where your ad spend will have the most impact. A recent survey found 33% of hoteliers planned to invest between $50,000 and $100,000 in digital campaigns in 2024, with 21% aiming even higher. It accounted for 39.2%

OTA 52
article thumbnail

Maximizing Hotel Revenue: How Software Solutions Drive RevPAR Growth

Fuel Travel

It is a key indicator of a hotel’s performance as it measures both occupancy rates as well as average daily room rates. For hoteliers, maximizing RevPAR is essential for driving revenue growth and maintaining competitiveness in the market. RevPAR = Average Daily Rate (ADR) x Occupancy Rate (%).

Revenue 92
article thumbnail

Navigating Online Bookings and Digital Marketing: A Guide for Accommodation Providers

STAAH

The hospitality industry faces seasonal challenges and fluctuating market conditions, including reduced consumer spending and increased competition. Accommodation providers can navigate these by leveraging online bookings and digital marketing strategies.

article thumbnail

How Using Hotel Experts Can Boost Your Digital Marketing Efforts

Up Hotel

When finding an agency to work with for your hotel’s digital marketing efforts, it can be really hard to know who exactly is the right fit for you. Do I need an all-rounder digital agency? This will be perfect for hotel marketing managers, hotel owners, and anyone curious about hiring a digital agency for the first time.

article thumbnail

Amadeus Hospitality’s Ecosystem Approach to Deliver Personalized Journeys in New Era of Travel

Amadeus Hospitality

As of May 6, 2023, Amadeus Demand360 ® data reveals on-the-books global hotel occupancy for June has reached 32%, trending above the 2022 and 2021 figures for the same month and standing just three points behind occupancy levels seen in 2019.

Travel 59