AskSuite

MAY 22, 2025

Hotels that provide this level of responsiveness via AI have seen direct bookings grow and OTA dependency shrink, thanks to: Smart integrations and availability/pricing conversations Real-time, multiple-channel traveler support Dynamic, human-like responses with appropriate tone and context 2.

Hospitality

Little Hotelier

MAY 19, 2025

The best will deliver incredible ROI, by securing you more bookings than ever before. As you improve the efficiency and effectiveness of your efforts, your marketing ROI will improve too. Measurable results Speaking of ROI, a marketing partner will deliver clear, tangible, measurable results.

Market

Hospitality Tech

JUNE 9, 2025

The Nomadix solution is one of the lowest cost-of-ownership offerings on the market, while also achieving a quick return on investment (ROI). Energy management systems (EMS) are high-impact investments that deliver proven value and a measurable ROI. A cloud-native platform for centralized above-property device monitoring and control.

Operations

Hospitality Tech

JUNE 9, 2025

The Nomadix solution is one of the lowest cost-of-ownership offerings on the market, while also achieving a quick return on investment (ROI). Energy management systems (EMS) are high-impact investments that deliver proven value and a measurable ROI. A cloud-native platform for centralized above-property device monitoring and control.

Consumer

Hospitality Tech

JUNE 9, 2025

Supporting the flywheel are two new layers: Accelerate is a growing suite of tools designed to increase check size, repeat visits, and campaign ROI. The Nomadix solution is one of the lowest cost-of-ownership offerings on the market, while also achieving a quick return on investment (ROI).

Operations

Hospitality Tech

JUNE 9, 2025

Supporting the flywheel are two new layers: Accelerate is a growing suite of tools designed to increase check size, repeat visits, and campaign ROI. The Nomadix solution is one of the lowest cost-of-ownership offerings on the market, while also achieving a quick return on investment (ROI).

Operations

Hospitality Tech

JUNE 9, 2025

Supporting the flywheel are two new layers: Accelerate is a growing suite of tools designed to increase check size, repeat visits, and campaign ROI. The Nomadix solution is one of the lowest cost-of-ownership offerings on the market, while also achieving a quick return on investment (ROI).

Operations

Hotelogix

DECEMBER 7, 2023

The advent of Online Travel Agencies (OTAs) has revolutionized the hospitality sector. To be very precise, it has shaped the way guests book their accommodations at hotels. This is the primary reason why as a hotelier, you should know how to select the right OTAs for your hotel.   Why should you partner with OTAs?

OTA

Little Hotelier

AUGUST 29, 2023

The aim is to generate a hotel return on investment (or hotel ROI); money that you can either reinvest in the business or extract as profit. A hotel investment that delivers the goods Little Hotelier’s all-in-one booking and hotel management software can deliver an incredible ROI for your small, independent hotel: up to 63x!

ROI

MediaBoom

AUGUST 23, 2024

Download Our FREE E-Book Outrank OTAs & Drive Direct Bookings With our SEO Blueprint Learn the secrets to driving more traffic to your hotel website, generating more leads, and ultimately increasing sales. By staying agile and adapting to changes in the market, you can maximize your ROI and drive bookings through paid advertising.

Resorts

MediaBoom

NOVEMBER 28, 2024

This visual representation can showcase everything from the food to the services, to the accommodations to the sights. Download Our FREE E-Book Outrank OTAs & Drive Direct Bookings With our SEO Blueprint Learn the secrets to driving more traffic to your hotel website, generating more leads, and ultimately increasing sales.

Travel

MediaBoom

DECEMBER 11, 2024

Travelers are booking smarter than ever, using search engines, OTAs, and social media to shape their journeys. Download Our FREE E-Book Outrank OTAs & Drive Direct Bookings With our SEO Blueprint Learn the secrets to driving more traffic to your hotel website, generating more leads, and ultimately increasing sales.

Marketing Strategy

Cloudbeds

JULY 15, 2023

These sites may vary to include online travel agencies (OTAs) such as Booking.com , Expedia, Tripadvisor, or Agoda; travel metasearch engines such as Google, Kayak, and Trivago; GDSs such as Amadeus and Sabre; bed banks such as Hotelbeds, or online marketplaces such as Airbnb, Vrbo (former HomeAway), etc. The same happens with a cancellation.

Management

MediaBoom

AUGUST 1, 2024

The average ROI on PPC in 2024 is 200 percent ! Think vacation packages, bundled accommodations, and travel experiences. Accommodate their interests and you’ll win their business. OTAs take some of the burden off you but you won’t get the entire cut of the profits. Product You already have a compelling product.

Tourism

SiteMinder

NOVEMBER 21, 2023

Some key features of Innroad include its OTA integrations, an all-in-one management solution, and a network of around 500 partners and integrations. SiteMinder offers unparalleled OTA distribution, ensuring that hotels have the best coverage and reliability in the market. Let’s take a closer look at the differences between the two.

OTA

Little Hotelier

MAY 18, 2023

The reason is simple: Google boasts a global search engine market share of over 90% , and when a potential guest ‘googles’ accommodation by typing in “hotel [your city]”, Google Hotels comes up as a rich result. Bookings aren’t made on Google Hotel Finder – the user is sent to either an OTA or the hotel’s own site to complete the booking.

OTA

eZee Absolute

SEPTEMBER 13, 2023

According to Hotel Mize , online travel agencies (OTAs) accounted for 40% of global hotel bookings in 2023. Many guests actively seek eco-friendly accommodations that align with their values. Invest in a user-friendly website that works seamlessly on mobile devices. That said, travellers are more eco-conscious than ever.

Consumer

TravelNet

AUGUST 28, 2023

In fact, simplifying your tech stack might be the best way to maximize ROI from your technology investments. But ROI aside, there’s a practical reason to consolidate that you probably never considered: less switching between apps and windows. Consolidating technology is not the wave of the future—it’s already here.

Average Daily Rate

Little Hotelier

MAY 31, 2023

Speaking of which… Encourage, monitor and reply to reviews The number of online reviews people write about your small hotel as well as the grade at which they rate you plays a role not only in how potential customers view your accommodation offering but also in what search engines like Google think of it.

Digital Marketing

Little Hotelier

JUNE 5, 2023

Hotel rating system: Explained Here’s what each star rating might mean: 1-star : Budget accommodations with basic services and minimal amenities. 2-star : Modest accommodations with a slightly higher level of comfort and services. Travellers often rely on star ratings as an initial filter when searching for accommodation options.

Hotels

MediaBoom

MARCH 14, 2024

With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable. Through a blend of online, offline, or combined efforts, the approach to promoting accommodations is continually adapting.

Digital Marketing

Little Hotelier

JUNE 4, 2023

Hotel search engines are online platforms that allow travellers to search, compare, and book accommodations at various hotels. OTAs are important for any hotel, including small accommodation providers. Prospective guests can then book their desired hotel from the OTA website, then they collect a commission from each sale.

Hotels

Cloudbeds

FEBRUARY 15, 2023

When people plan a trip online, accommodation operators have opportunities to connect with them at various touch points on the traveler’s purchase journey. For example, if you found that your GAC for OTA bookings is 41%, whereas your GAC for direct bookings is 7%, where would you want to prioritize bookings?

OTA

BCV

JUNE 14, 2022

They should also have a KPI-based approach to metasearch and SEM that aligns with the property’s ROI targets for these channels. If you’re not doing this, your competition likely is and the OTA’s certainly are with their massive marketing budgets. How is Metasearch Different Than Online Travel Agencies (OTAs)?

Consumer

Hotelogix

OCTOBER 18, 2023

What is GAC (Guest Acquisition Cost) Guest Acquisition Cost (GAC) is a metric to measure the total cost your hotel incurs to attract, convert, and accommodate a new guest.  This figure helps your hotel evaluate the return on investment (ROI) from your marketing initiatives and operational enhancements.

ROI

Little Hotelier

MARCH 15, 2023

It can be frustrating because you’ve expended the energy to market and advertise your hotel, to enhance your guest experience and accrue good reviews, to ensure that every one of your channels, from your website to your OTA listings, are optimised for the exact type of guest you’re looking to attract. according to a recent study.

Hotels

Xotels

DECEMBER 12, 2024

Whether youre struggling with visibility, grappling with high OTA commissions, or trying to boost direct bookings, this guide will give you actionable advice to refine your strategy and make it work for you. Focus on Direct Bookings: Optimize your website and offer incentives to encourage direct reservations, reducing reliance on OTAs.

OTA

Little Hotelier

MAY 11, 2023

A direct booking website is a website that any hotelier or accommodation provider, no matter their size, can use to accept direct bookings. Why your small hotel needs its own direct booking website Many small, independent hotels remain reliant on OTAs and other booking channels to attract guests. What is a direct booking website?

ROI

Hotelogix

MAY 1, 2025

As the alternative accommodation market continues to grow, VR has become an essential differentiator, with properties offering immersive previews seeing conversion rates improve by up to 16% for premium room categories. 👉 Read Also - Innovative Horizons: How Hotels Are Changing 10.

Hospitality

Little Hotelier

MAY 11, 2023

Here are just a few of the issues you may be facing right now: Competition and market saturation : With numerous accommodation options on Airbnb, hotels face increased competition from various property types, making it essential to stand out and attract potential guests. Easy listing management. Easy listing management. Wow your guests.

Management

Little Hotelier

MAY 31, 2023

Here are some best practices for a small accommodation business to follow: Communication is key Ensure that your guests are well-informed about your cancellation policy at the time of booking. Include your policy in your listing on OTAs and in guest communications (especially in the lead up to the booked date).

Cancellation

Xotels

AUGUST 9, 2021

Originally, moreover, published rates were solely coming from third-party advertisers (such as OTAs), while the official websites were only visible thanks to a backlink to brand.com, not unlike TripAdvisor.com ‘s Business Advantage. . When clicking on the ads, users were taken to a dedicated URL, google.en/hotelfinder

Market Share

MediaBoom

AUGUST 6, 2024

Successful hotels recognize that their customers are individuals seeking experiences, not merely accommodations. Hotels must shift their focus from merely accommodating guests to actively caring for their well-being and creating moments of delight. People have a high level of faith in OTAs.

Branding

Little Hotelier

FEBRUARY 22, 2023

And a hostel is one of the simplest and most enjoyable forms of accommodation you can provide. They offer cheap beds, and are more communal and social than other accommodation options too. Competitive analysis: Research the number, price and quality of similar hostels and accommodation options in your area.

OTA

SiteMinder

OCTOBER 16, 2023

This means your tool is going to work to the advantage of your specific property, allowing you to accommodate local demand and competition within your specific market. Focus on ROI Often, by automating and simplifying data management, a pricing intelligence tool will generally pay for itself as well as increasing staff efficiency.

Forecasting

SiteMinder

AUGUST 29, 2023

Don’t put all your eggs in one basket Statistics from HSMAI show 76% of independent hotel room nights are reserved through OTAs, costing hotels billions in commissions every year. In order to increase direct bookings , hotels need to think about their overall web presence, not just OTAs.

Revenue

SiteMinder

OCTOBER 23, 2023

It’s a system that is designed to streamline operations and workflows for accommodation businesses of all sizes. SiteMinder is also one of the quickest channel managers in the industry to connect new channels and is the largest distributor to OTAs such as Booking.com, Expedia, and Airbnb.

Revenue