Little Hotelier

MAY 19, 2025

What is a hospitality marketing agency? A hospitality marketing agency is a specialist service provider that creates and implements marketing strategies for hoteliers and other hospitality businesses. The aim of hospitality marketing is to attract guests, boost bookings and build brand visibility.

Market

MediaBoom

DECEMBER 11, 2024

With travel demand set to grow 8% annually by 2025 , nows the time to embrace bold hotel marketing strategies that captivate guests and boost bookings. Hotel marketing strategies are carefully crafted tactics that hotels use to promote their services, attract guests, and drive bookings.

Marketing Strategy

STAAH

SEPTEMBER 19, 2023

Content, SEO (Search Engine Optimization), and SEM (Search Engine Marketing) are essential components of effective hotel marketing strategies. They collaborate to enhance many things at once for an effective marketing strategy. In hotel marketing, SEO is crucial for several reasons.

Hotel Marketing

STAAH

NOVEMBER 22, 2022

Hotel Marketing is only effective if the execution is done right. The core of a good hotel marketing strategy is to promote the right product in the right place , at the right price , and at the right time to the right audience. The marketing mix was originally a concept given by Neil H. Conclusion.

Hotel Marketing

Catala Consulting

APRIL 3, 2024

As businesses increasingly seek partnerships that offer more than just a transactional relationship, hotels must innovate their marketing strategies to meet these evolving expectations. The cornerstone of effective B2B marketing lies in understanding the unique needs and decision-making processes of businesses.

B2B

MediaBoom

JULY 5, 2023

If your current hotel marketing initiatives are falling short, you’re likely frustrated after investing significant time and effort with little to show for it. Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers.

Hotel Marketing

Hotel Speak

MARCH 19, 2024

So, how can hoteliers leverage vibe in their marketing strategy? By crafting a distinct and appealing vibe, hotels can differentiate themselves and attract guests seeking a specific emotional connection. The post Beyond Amenities: Why Vibe is the Secret Weapon in Hotel Marketing appeared first on Hotel Speak.

Hotel Marketing

Little Hotelier

OCTOBER 11, 2023

What is Instagram hotel marketing? Instagram hotel marketing is the practice of promoting your hotel through Instagram, both with organic posts that you publish through your profile, and with sponsored content that grants you access to a larger audience. Get started with these tips.

Hotel Marketing

The Cosmos

JANUARY 19, 2023

A resort property needs to deploy many marketing strategies as they are meant to entertain their guests rather than just provide a room for a mere stay. Therefore, it is important for a resort to create an experience that goes beyond offering accommodation services and covers the whole range of services that a resort has to offer.

Marketing Strategy

eZee Absolute

JANUARY 19, 2023

Control and flexibility in decision-making When we talk about the benefits of handling hotel marketing in-house, control and flexibility hold the first spot on the list. Furthermore, by having an in-house hotel marketing team, hotels have the flexibility to make last-minute adjustments or pivot their strategies if necessary.

Hotel Marketing

STAAH

DECEMBER 18, 2023

8 Essential reasons to Optimize your Hotel’s Booking Engine A hotel booking engine is a crucial tool for hotels and accommodation providers in today’s time. It plays a key role in the overall success of a hotel’s operations. These top Hospitality Trends can help you prepare for your hotel marketing strategy.

Hospitality

Inn Quest

JUNE 7, 2023

With the ability to work remotely, many individuals across the globe are embracing this lifestyle, seeking accommodations that cater to their unique needs. Hotels have a tremendous opportunity to tap into this growing market by implementing effective marketing strategies.

Hotel Marketing

eZee Absolute

JANUARY 16, 2024

These blogs offer a wealth of knowledge on a variety of topics relevant to the modern hotelier, from revenue management and guest experience to marketing strategies and emerging trends. Table of Content How to Deal With Common Challenges in the Hotel Industry? What Are Some of The Important Hotel Reports?

Hospitality

MediaBoom

JUNE 27, 2023

Picture a world where your hotel stands out amidst fierce competition and captivates guests with irresistible offers and experiences. A hotel marketing plan is a strategic blueprint designed to amplify a hotel’s brand presence, allure potential guests, and increase bookings and revenue. Mediaboom is here to help.

Hotel Marketing

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. These consumers are seeking exceptional and unique experiences, spacious and well-appointed accommodations, outstanding customer service and the highest quality of everything from food to furnishings.

Hotel Marketing

Inn Quest

JULY 10, 2023

Wondering how to map out the perfect hotel market segmentation strategy that keeps your hospitality business ahead of the curve? As markets continue to prioritize brands that cater to individual preferences the best, every business’s success depends on how well it offers personalized experiences to end-users.

Hotel Marketing

gcommerce

SEPTEMBER 23, 2024

One powerful tool that has transformed the way hotels and resorts attract guests is hotel metasearch. In this blog post, we will focus on the key aspects of metasearch and its pivotal role in shaping effective travel marketing strategies.

Market

gcommerce

DECEMBER 5, 2023

As the year comes to a close, hotels and resorts are presented with a unique opportunity to boost their bookings and revenue. With travelers planning their year-end getaways and holiday celebrations, it's crucial for establishments to optimize their marketing strategies.

Market

Hotel Speak

JUNE 25, 2024

High-end hotel bed sheets can significantly help your hotel’s marketing strategy, creating a ripple effect that boosts your brand’s reputation, attracts more guests, and drives higher revenues. Here’s how investing in premium bed linens can elevate your hotel’s marketing efforts.

Market

STAAH

NOVEMBER 15, 2022

What do these travel trends mean for hotel marketing? If you get it right, your guests will not only return, but also becomes your brand ambassadors, amplifying your marketing efforts. Also building green spaces within your hotel, such as rooftop gardens, etc are a great calling card. Focus on customer experience.

Hospitality

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable.

Digital Marketing

STAAH

NOVEMBER 1, 2022

Since its inception, Google Travel Insights has become a go-to resource for astute hotel marketers wanting to understand guest behaviour patterns and trends to inform their strategy. Hotel Insights home in on accommodation search data to provide property owners with insights on what travellers are looking for from their stay.

Travel

STAAH

MAY 9, 2023

Keeping up with the latest trends in the hospitality industry is extremely important to increase your hotel’s revenue and occupancy. These top Hospitality Trends can help you prepare for your hotel marketing strategy. Guests now expect it and try to check while booking a hotel if it’s eco-friendly or not.

Hospitality

Cloudbeds

MARCH 20, 2023

And it all starts with hotel market segmentation. What is hotel market segmentation? Hotel market segmentation is the process of grouping hotel guests into categories based on shared behavior and characteristics. Maintain a diverse distribution strategy. Improve the guest experience.

Hotel Marketing

gcommerce

OCTOBER 30, 2023

Once you have identified areas of drop-off, low engagement, and friction, you can start to form data-driven understandings of how your audience is interacting with your website to better navigate the CRO space so that you can make changes to your website and overall marketing strategies to improve performance.

Hotels

Little Hotelier

AUGUST 29, 2023

Hotel investments come in many shapes and sizes. It could be that you’re buying a hotel business or investing in one you already own through things like property extensions and renovations, hotel marketing, employee training and hotel software. Look to hire staff that will take over your least productive tasks.

ROI

Amadeus Hospitality

FEBRUARY 16, 2023

Here we will explore how an effective e-commerce strategy should begin with positioning your hotel’s website on online search engines to win more visibility and maximize direct booking revenue. What is hotel SEO marketing?

Market

gcommerce

AUGUST 27, 2024

But revenue management doesn't exist in isolation; it thrives when sales and marketing work with it in concert, and one of the primary channels that transcend both marketing and revenue management is metasearch. Metasearch engines have revolutionized the way travelers search, compare, and book accommodations.

Revenue Management

Travelboom Marketing

JANUARY 6, 2023

TravelBoom will provide the hotel group with website development, search engine optimization (SEO), and more. Club Quarters Hotels is an upscale, pet-friendly group of hotels that caters to business and leisure travelers.

Digital Marketing

Hotel Speak

MAY 10, 2023

And with the digital nomad market alone worth an estimated $787 billion per year globally., it’s high time hotels capitalized on this opportunity. Growing Demand for Digital Nomad-Friendly Accommodations The rise of remote work has propelled the growth of digital nomads.

Market

Q4Launch

FEBRUARY 3, 2022

While it’s typically ascribed to hotels, the concept and its practical uses apply to everyone: Hotels Vacation rental companies Bed and breakfasts What Are the Stages in the Guest Life Cycle? However, the others are important to consider when planning a marketing strategy to acquire and retain guests.

Marketing Strategy

Cloudbeds

MAY 8, 2023

Why Instagram is an important part of a hotel marketing strategy While running an Instagram account can seem like just another thing to add to your already jam-packed list, it’s a crucial digital marketing channel to help drive awareness and bookings. Improve visual appeal. Add a bio to inform your audience who you are.

Branding

gcommerce

MARCH 25, 2024

In the highly competitive hospitality industry, increasing direct bookings is crucial for hotels and other accommodation providers. Run targeted ad campaigns to reach potential guests and promote direct bookings by highlighting the advantages of booking through your hotel’s website.

Email Marketing

Hotel Speak

JANUARY 11, 2024

Rebranding a hotel so that it is more appealing to a wider variety of clientele requires taking a strategic approach that takes into account several different aspects. Culinary Diversity You should consider hiring culinary experts to revise your menu to accommodate various dietary restrictions and incorporate a variety of cuisines.

Consumer

MediaBoom

JULY 21, 2023

Improving your website, updating lead magnets, and crafting engaging, personalized emails will catapult your email marketing campaign to success. If required, consider hiring an email marketing agency for optimal management. Your strategy must incorporate email tone, types, and frequency. Build upon it with these tactics.

Email Marketing

eZee Absolute

MARCH 19, 2024

Traditionally, hotels primarily focused on accommodating guests for overnight or extended stays, considering them the most common and profitable booking options. However, with changing consumer behaviour and preferences, a notable trend has emerged in the hospitality industry: the rise of micro-stay in hotels.

Revenue

eZee Absolute

MAY 18, 2023

Urgency tactics are a powerful tool for increasing hotel website conversions. Think about it – we all have busy lives and endless options to choose from when it comes to accommodations. Hence, using urgency tactics as a part of your marketing strategies will be a plus for sure.

Marketing Strategy