SiteMinder

DECEMBER 3, 2023

Holiday bookings refer to the reservations made by individuals or groups for accommodation, travel, and other related services during their vacation period. Using a Cost-Per-Click (CPC) model, accommodation owners can compete for direct bookings and drive visitors directly to their own hotel’s booking page with no commission payable.

Cost Per Click 105

Cost Per Click Travel OTA Consumer 105

Hotel Speak

JANUARY 25, 2024

Increased bidding on key search terms, including ‘brand searches’ that identify particular hotels, has sparked a sudden increase in cost-per-click, with Google Ads rising 62.5% It organizes all the information they need — whether it’s flights, accommodation, car rentals or vacation packages — on a single results page.

OTA 111

OTA Cost Per Click Hotels Cancellation 111

Cloudbeds

JANUARY 10, 2025

Metasearch engines, on the other hand, work on a cost-per-click business model (something well discuss in more detail below). Bidding on metasearch ads Depending on the platform, hotels typically can choose between two metasearch payment models: cost-per-click (CPC) or commission-based.

Cost Per Click 52

Cost Per Click Marketing Market OTA 52

Cloudbeds

JULY 27, 2023

With over 12M accommodation searches daily , Trivago continues to be a popular metasearch platform and a key component of a hotel distribution strategy. As they search for the best value, Trivago enables them to compare hotel prices across different booking channels and find the best accommodation for their needs. Who are they for? .’

Cost Per Click 52

Cost Per Click OTA Digital Marketing Accommodation 52

Travelboom Marketing

FEBRUARY 27, 2023

For example, if your hotel offers 2 bedroom suites, or pet friendly accommodations you can choose “2 bedroom suites in [city name]”, or “pet friendly hotels in [city name]”. Then find major venues, attractions and events that happen near your hotel, such as “hotels near [venue]” or “hotels near [event name]”.

Intent 83

Intent Hotels OTA Cost Per Click 83

Cloudbeds

FEBRUARY 15, 2023

These costs are primarily comprised of marketing and distribution expenses such as advertising, fees, and commissions, but technology, labor, and other expenses may also be included. When people plan a trip online, accommodation operators have opportunities to connect with them at various touch points on the traveler’s purchase journey.

OTA 52

OTA Cost Per Click Revenue Marketing 52

Cloudbeds

MARCH 15, 2023

Hotels can bid on metasearch advertising placements and pay when consumers click on the ad. Metasearch differs from OTAs in that you can direct travelers back to your website to drive direct bookings, and it works on a non-commission model; instead, you pay a cost per click (CPC).

OTA 98

OTA Sales Revenue Hotels 98