Hospitality Net

MAY 13, 2024

This marks the most significant investment in its brands since the formation of the Dalata Hotel Group, as it continues to deliver on its ambitious growth strategy and recognises the critical role that brands have to play across its target markets.

Branding 119

Branding Target Marketing Hotels Operations 119

Hospitality Net

JANUARY 23, 2024

Imagine what it would be like if your sales, marketing, and guest-facing teams could all effortlessly collaborate, working from a unified view of each guest’s preferences, behaviors, and needs.

Target Marketing 130

Target Marketing Sales Market Marketing 130

Hospitality Net

JANUARY 15, 2024

In the early 2000s, select-service and extended-stay hotels operated as more clearly defined sectors, differentiated by their target market and length of stays. During this period, individual owners dominated the market with only a handful of prominent brands available.

Services 137

Services Target Marketing Hotels Market 137

Cloudbeds

MARCH 20, 2023

Wholesale These are travelers who book through a wholesaler or bed bank that has negotiated net rates with the hotel. It’s important to note that the hospitality industry is starting to shift away from distinct market segments as blended travel (blending of business and leisure travelers) rises in popularity.

Hotel Marketing 52

Hotel Marketing Market Marketing Average Daily Rate 52

MediaBoom

MARCH 28, 2024

With almost 60 percent of hotel bookings happening online , luxury hotel advertising remains paramount for hospitality brands of all sizes. What is hotel advertising, and how is it different from standard hotel marketing? As you begin to build a luxury hotel marketing strategy, it must include these elements.

Hotels 52

Hotels Branding Market Marketing 52

gcommerce

FEBRUARY 13, 2023

This type of model covers the up-front media required to run campaigns and you pay a commission net revenue (after cancellations). Paid Search For the last 2 decades, paid search has been the leading digital marketing channel for hotels and resorts and over that time Cost-Per-Clicks (CPCs) have had peaks and valleys.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

MediaBoom

JULY 5, 2023

A hotel marketing strategy outlines a path to enhance the brand, charm guests, and boost bookings. Customized to the hotel’s target audience, location, and services, the plan contains key elements such as identifying the target market, brand positioning, and creating an online presence.

Hotel Marketing 77

Hotel Marketing Market Marketing Marketing Strategy 77