SiteMinder

AUGUST 29, 2023

Understanding and controlling hotel operating costs While revenue generation often takes the spotlight, equally crucial is the understanding and control of hotel operating costs. Typical hotel operating expenses list Managing a hotel’s finances requires a keen understanding of both its revenue streams and its operating expenses.

Revenue 52

Revenue Hotels OTA Operations 52

MediaBoom

AUGUST 1, 2024

Pay-Per-Click Advertising Marketing for hospitality and tourism excels with amplification through ads , especially pay-per-click or PPC ads. The average ROI on PPC in 2024 is 200 percent ! Email Marketing This year, global email marketing revenue will hit $12.33 Product You already have a compelling product.

Tourism 105

Tourism Marketing Market Hospitality 105

MediaBoom

DECEMBER 11, 2024

Hotel marketing strategies are carefully crafted tactics that hotels use to promote their services, attract guests, and drive bookings. These strategies blend digital trends, like social media engagement and search optimization, with traditional methods to boost visibility and revenue. Ready to make every click count?

Marketing Strategy 98

Marketing Strategy Hotel Marketing Marketing Market 98

Xotels

AUGUST 15, 2022

Get a clear overview of what drove revenues each day. Perform displacement calculations on all segments, channels, and accounts to uncover hidden revenue potential. Hotels in vacation markets for many have been influenced (indoctrinated) by tour operators on how to manage their property. Hold on, it gets even funnier.

Marketing 59

Marketing Market Hotels Target Marketing 59

Hotelier Magazine

MAY 4, 2023

Data remains a top priority as hotels leverage it to optimize targeted marketing, personalization, and revenue management. GS: Guest experience and ROI. How can we improve the guest experience, while also driving our ROI on any new innovation? Simple tasks they miss, also means potentially massive missed revenue.

Operations 106

Operations Hotels Services ROI 106

Xotels

JUNE 2, 2023

While the ideal scenario is to handle everything independently, relying solely on your own revenue management and hotel marketing strategy may not be sufficient. IHG calls it ‘Your Rate by IHG Rewards’ and claims to have increased their digital revenues by 7% and mobile revenues by 32% as a result.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Marketing Market 40

Intelity

JULY 6, 2023

As travel continues to ramp up to pre-pandemic levels, hoteliers must use AI advancements and data science to their advantage to streamline workflow and drive additional revenue. They shared the potential dangers of relying solely on KPIs like RevPAR, or revenue generated per available room, as a profitability indicator.

Target Marketing 52

Target Marketing ROI Revenue Hospitality 52

SiteMinder

MARCH 13, 2025

A feasibility study looks at factors such as the market, location, cost, and potential revenue of the proposed hotel and is typically undertaken by a third-party company or consultant. It will give you key details such as risks, development costs, potential revenue, preferred target markets, competitor analysis and more.

Average Daily Rate 52

Average Daily Rate Target Marketing Market Research Hotels 52

Inn Quest

JUNE 13, 2023

When it comes to running a hotel, a well-executed marketing campaign can make all the difference. It drives bookings, increases brand awareness and boosts revenue. Or enhance brand visibility in your target market? These goals should be specific, measurable, attainable, relevant, and time-bound (SMART).

Hotel Marketing 56

Hotel Marketing Marketing Market Digital Marketing 56

MediaBoom

MARCH 29, 2024

With the global luxury travel market poised to rake in $1.48 After all, effective advertising in the luxury travel market is critical in differentiating yourself and driving more leads (and thus customers and revenue). However, before your campaign can get underway, you have to get to know your target market.

Travel 98

Travel Target Marketing Digital Marketing Marketing 98

eZee Absolute

SEPTEMBER 13, 2023

Target Market Understanding the preferences of your target market is essential. Listening to guest opinions and preferences can help hotels prioritize which changes are most important and which may not align with their target audience. Evaluating the expected ROI is essential for prioritizing initiatives.

Consumer 59

Consumer Hospitality Accommodation Hotels 59

MediaBoom

AUGUST 23, 2024

Continuous monitoring and optimization are essential: Track key performance indicators (KPIs) like click-through rates (CTRs), conversion rates, and return on investment (ROI). By staying agile and adapting to changes in the market, you can maximize your ROI and drive bookings through paid advertising.

Resorts 98

Resorts Marketing Market Marketing Strategy 98

MediaBoom

AUGUST 6, 2024

In fact, a strong brand can increase revenue by up to 23%. A well-defined hotel brand is more than a mere logo or slogan; it’s a carefully constructed identity that encapsulates the hotel’s values, personality, and aspirations that differentiates it from competitors and resonates with its target audience. Let Mediaboom guide you.

Branding 98

Branding Hotels Services Marketing 98

Hotelogix

AUGUST 27, 2024

Using a mix of these channels helps hotels reach more customers, boost revenue, and manage room availability easily while competing in the market.  Increase Bookings and Revenue: Being on more than one platform let’s hotels adjust prices and fill more rooms.

Global Distribution System 52

Global Distribution System OTA Revenue Cost Per Click 52

MediaBoom

MARCH 14, 2024

Explore how these 15 services can elevate your property’s online presence, drawing in more visitors and boosting revenue: 1. This direct interaction not only boosts your revenue by cutting out the middleman but also allows you to establish a direct line of communication with your guests from the outset.

Digital Marketing 85

Digital Marketing Services Marketing Market 85

MediaBoom

SEPTEMBER 21, 2023

Targeted acquisition refers to dividing your target audience based on different metrics. This allows you to create a targeted marketing strategy for each group. Ranking well in search engine results can increase your website traffic and turn prospects into clients, which in turn translates into revenue.

Marketing 93

Marketing Market Marketing Strategy Business 93

MediaBoom

APRIL 5, 2024

By engaging these potential travelers during their research phase, travel marketing effectively drives interest, bookings, and revenue for the tourism industry, making it a critical strategy for businesses looking to capitalize on digital consumer behavior. Are you aiming to engage those ready to discover new destinations?

Marketing Strategy 98

Marketing Strategy Marketing Market Travel 98

MediaBoom

MAY 27, 2024

With an average ROI of 4,200% , email marketing is still one of the most effective tools for any business to have in its arsenal. If you work in the aviation industry, you might be wondering if having a comprehensive email marketing strategy can provide your company with new opportunities and better customer retention.

Email Marketing 52

Email Marketing Marketing Market Digital Marketing 52

MediaBoom

MARCH 28, 2024

Advertising affords you the opportunity to increase your leads , improve your visibility and brand awareness, elevate engagement, and earn more bookings, boosting your revenue. What is hotel advertising, and how is it different from standard hotel marketing? FAQs / Related Questions Who is the target market of luxury hotels?

Hotels 52

Hotels Branding Marketing Market 52

Xotels

MAY 27, 2022

However, it enables establishments to keep all services consistently on brand, guarantees customer experience control, and can generate more avenues for revenue. Whether it is wellbeing and health or experience and culture, or both, business growth can be driven by designing packages to target distinct customer profile segments.

Hospitality 52

Hospitality Business Marketing Market 52

MediaBoom

JUNE 27, 2023

A hotel marketing plan is a strategic blueprint designed to amplify a hotel’s brand presence, allure potential guests, and increase bookings and revenue. It outlines specific marketing objectives, target markets, positioning, and tactics to achieve these goals.

Hotel Marketing 52

Hotel Marketing Marketing Market Marketing Strategy 52

MediaBoom

MARCH 9, 2023

Partnering with an influencer can mean big business for your hospitality company and lots of revenue for the area as a whole. Depending on your budget and the kinds of ads you think will perform the best with your target market, you might use a little bit of all the ads above.

Marketing 59

Marketing Market Tourism Marketing Strategy 59

MediaBoom

JUNE 20, 2023

Digital content marketing is a tool that helps businesses attract potential customers from their target markets using a myriad of tools, including videos, photos, audio, blog content, and more. With the right strategy, it can help brands optimize their conversion rates, increase revenue, and build brand awareness.

Marketing 52

Marketing Market Digital Marketing Marketing Strategy 52

Little Hotelier

FEBRUARY 22, 2023

If you buy an operational hostel, a lot of the groundwork will already be done, which means far less work and a faster route to revenue. Does the hostel’s current target market match your ideal target market? Is the property an appropriate size? Does the building or decor need an upgrade?

OTA 52

OTA Business Hiring Marketing 52

Little Hotelier

MAY 18, 2023

Sometimes you can be held back by: Limited marketing budget Low brand recognition Limited staff Seasonal fluctuations Inefficient booking and reservation systems Limited guest loyalty and repeat business It’s a lot to deal with. With the right settings, you can increase your revenue by optimising hotel pricing strategies. Slow season?

Hotel Sales 59

Hotel Sales Sales OTA Hotels 59

Hotel Speak

MARCH 18, 2025

In fact, 82% of organizations with advanced data maturity benefit from positive year-on-year revenue growth. Asia-Pacific hoteliers forced to diversify their markets post-pandemic with the reduction in Chinese travelers know the importance of a dynamic and adaptable data-informed digital marketing strategy.

Digital Marketing 65

Digital Marketing Marketing Market ROI 65