Cloudbeds

MARCH 23, 2023

eCommerce sites include hotel websites and booking engines , online travel agencies (OTAs), metasearch engines , and other online platforms where hotels advertise and sell rooms. Develop a search engine marketing (SEM) strategy by exploring paid advertising options on Google, Facebook, and other social media sites.

OTA 98

OTA Digital Marketing Market Marketing 98

SiteMinder

JULY 13, 2024

That said, one has to ask: why are so many hotels’ margins still being eroded away by OTAs ? The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance. Some OTAs still use cached pricing.

Revenue Management 98

Revenue Management Revenue Management OTA 98

MediaBoom

DECEMBER 11, 2024

Travelers are booking smarter than ever, using search engines, OTAs, and social media to shape their journeys. With travel demand set to grow 8% annually by 2025 , nows the time to embrace bold hotel marketing strategies that captivate guests and boost bookings. Adjust your marketing efforts to prioritize high-performing channels.

Marketing Strategy 98

Marketing Strategy Hotel Marketing Market Marketing 98

Cloudbeds

JANUARY 10, 2025

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. Another key difference between metasearch sites and OTAs is the booking model.

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

SiteMinder

SEPTEMBER 6, 2023

In the case of those hotels using multiple OTAs, the right booking engine should also synchronise these details across every other channel in use. Moreover, instant confirmation emails can serve as a platform for upselling additional services, further boosting revenue.

Hotels 98

Hotels Revenue Occupancy Services 98

SiteMinder

JUNE 12, 2024

The use of yield management should factor in the costs of channels – from GDSs, OTAs, wholesalers, meta search sites and property websites to direct calls – and therefore how to better yield your inventory by channel, customer and more. What are the elements of hotel yield management?

Yield Management 98

Yield Management Management Revenue Management Revenue 98

Cloudbeds

APRIL 15, 2024

Guest experience automation Powering improvements to the guest experience are tools that enhance guest engagement and self-service, like automated email confirmations and pre-arrival messages, upsell tools, and mobile check-in applications. Reporting & data analytics Hoteliers collect vast amounts of data across multiple systems.

Revenue Management 98

Revenue Management Hotels Operations Revenue 98

Xotels

APRIL 3, 2024

Seize the right opportunities: opportunities are abundant – but trying to find the right distribution mix and deciding which opportunities to target is where hoteliers get lost in the giant maze of channels available. Also, gone are the days of selling the majority of your rooms through OTAs.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

SiteMinder

JANUARY 8, 2024

You have to look beyond the four or five biggest channels and find partners that most suit your hotel’s target market and brand positioning. Build relationships with guests Develop a better rapport with your target market segment. Offer options guests won’t be able to find on OTAs.

Operations 59

Operations Management OTA Hotels 59

eZee Absolute

AUGUST 10, 2023

8 Hyper-Personalized Audiences & Campaigns to Increase Your Revenue High vs. Low Spenders First-Timers vs. Returners Regulars Families vs. Solo Travellers Short Stay vs. Long Stay Leisure vs. Business Loyalty Programs OTA Bookers vs. Walk-in Guests What is Hyper-Personalization Marketing & How Does it Work?

Market 52

Market Marketing OTA Hotels 52

Cloudbeds

FEBRUARY 7, 2023

For independent properties, another challenge is competing with global loyalty programs offered by big hotel brands and online travel agencies (OTAs). In marketing, it’s often said that it costs five times more to acquire a new customer than to keep an existing customer. Many OTAs offer loyalty programs, too.

Travel 52

Travel Hotels OTA Services 52

SiteMinder

JANUARY 8, 2024

You have to look beyond the four or five biggest channels and find partners that most suit your hotel’s target market and brand positioning. Build relationships with guests Develop a better rapport with your target market segment. Offer options guests won’t be able to find on OTAs.

Operations 52

Operations Management OTA Hotels 52

Catala Consulting

DECEMBER 28, 2023

By collecting and analysing data from various sources — including guest feedback, market trends, and operational metrics — hoteliers can make informed decisions that are more likely to result in improved guest experiences and operational efficiency. Why Catala Consulting’s Outsourced Revenue Management?

Management 52

Management Revenue Management Revenue Hotels 52

SiteMinder

OCTOBER 11, 2022

Develop a better rapport with your target market segment. Hotel management software not only benefits returning guests but the technology will allow you to reach out to new markets that would not have discovered your brand. Easy reservation and upselling processes. Build relationships with guests. Manage your revenue.

Hotels 52

Hotels Management Revenue Management Revenue 52

Xotels

APRIL 3, 2024

Seize the right opportunities: opportunities are abundant but trying to find the right distribution mix and deciding which opportunities to target is where hoteliers get lost in the giant maze of channels available. Also, gone are the days of selling the majority of your rooms through OTAs.

Revenue Management 40

Revenue Management Revenue Management Ancillary Revenue 40

Little Hotelier

MAY 18, 2023

Segment your target market What do B&Bs, rentable treehouses, island getaways and massive hotel chains all have in common? Identify your ideal guest personas and tailor your marketing efforts to appeal to their specific needs, preferences, and travel motivations. Do this for both the long term and the short term.

Hotel Sales 59

Hotel Sales Sales OTA Hotels 59

Cloudbeds

JANUARY 31, 2025

Whether they’re asking about room availability at 3 AM or seeking local restaurant recommendations during their stay, the speed and quality of your response can make the difference between securing a direct booking and losing it to an OTA. These improvements in efficiency translate directly to improved profitability.

OTA 40

OTA Operations Services Target Marketing 40