Xotels

APRIL 3, 2024

We have written extensively about hotel revenue management strategies and tactics here throughout the years. As strategy is one of the most essential parts of revenue management, we have made a summary of all the top advice from our perspective as a hotel revenue management consulting company.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

SiteMinder

JANUARY 8, 2024

Hotel management made easy Streamline hotel management, boost revenue, and enhance guest experience with SiteMinder's smart platform. Revenue management: Depending on the size of the hotel, the task of managing revenue might be given to the general manager or to a dedicated financial officer.

Operations 59

Operations Management OTA Hotels 59

SiteMinder

JANUARY 8, 2024

Hotel management made easy Streamline hotel management, boost revenue, and enhance guest experience with SiteMinder's smart platform. Revenue management: Depending on the size of the hotel, the task of managing revenue might be given to the general manager or to a dedicated financial officer.

Operations 52

Operations Management OTA Hotels 52

Inn Quest

SEPTEMBER 5, 2023

Hotel inventory management is the process of efficiently overseeing and optimizing a hotel’s available resources including rooms, services and facilities, to maximize revenue and guest satisfaction. Food and Beverage: Restaurants, bars and room service are vital revenue streams.

Management 87

Management Overbooking Revenue Hotels 87

Catala Consulting

DECEMBER 28, 2023

In the hospitality industry, hoteliers are constantly seeking innovative strategies to enhance guest satisfaction, optimize operations, and boost revenue. Understanding patterns and guest preferences allows for better resource allocation, targeted marketing, and overall improved guest services.

Management 52

Management Revenue Management Revenue Hotels 52

SiteMinder

SEPTEMBER 6, 2023

The more you can funnel guests through your own website, the more you retain full control over the revenue and the guest experience. Any hiccups or delays can lead to booking abandonment, leaving potential revenue on the table. But it’s not just about the bottom line.

Hotels 98

Hotels Revenue Occupancy Services 98

Inn Quest

JUNE 13, 2023

When it comes to running a hotel, a well-executed marketing campaign can make all the difference. It drives bookings, increases brand awareness and boosts revenue. Or enhance brand visibility in your target market? These goals should be specific, measurable, attainable, relevant, and time-bound (SMART).

Hotel Marketing 56

Hotel Marketing Market Marketing Digital Marketing 56

Xotels

AUGUST 15, 2022

Get a clear overview of what drove revenues each day. Perform displacement calculations on all segments, channels, and accounts to uncover hidden revenue potential. Hotels in vacation markets for many have been influenced (indoctrinated) by tour operators on how to manage their property. Hold on, it gets even funnier.

Hotels 59

Hotels Market Marketing ROI 59

gcommerce

FEBRUARY 13, 2023

Must-Have Hotel Marketing Channels in an Economic Downturn: Metasearch (Google Hotel Ads, TripAdvisor, Kayak, Trivago, etc.) Online Travel Agent sites (OTAs) compete heavily on these channels to steal market share. OTAs are pushing hard to regain their footing.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

Little Hotelier

MAY 18, 2023

Sometimes you can be held back by: Limited marketing budget Low brand recognition Limited staff Seasonal fluctuations Inefficient booking and reservation systems Limited guest loyalty and repeat business It’s a lot to deal with. Tips for success While OTAs are useful, you don’t want to rely on them all the time. Slow season?

Hotel Sales 59

Hotel Sales Sales OTA Hotels 59

eZee Absolute

JANUARY 9, 2023

Leverage the power of OTAs. If you have been thinking of targeting this group of travelers, then here are some of the benefits you would love to learn about: 1. Generate a steady stream of revenue. You can also turn to revenue management experts to create pricing strategies that bring in better profit.

OTA 52

OTA Hotels Accommodation Travel 52

SiteMinder

SEPTEMBER 26, 2022

While not all the information is consistent across all channels (for example, direct reservations may carry fields of data OTAs do not provide), making sense of consistent data components is required to successfully understand your own hotel’s market segmentation. Understand your existing customers in the target market segment.

Hotel Marketing 95

Hotel Marketing Market Marketing Fair Share 95

eZee Absolute

AUGUST 10, 2023

How Can Hotels Use Hyper-Personalization Marketing? Hyper-personalization, just like personalized marketing , takes into account a wide range of customer data, such as demographics, past purchase behavior, browsing history, social media interactions, and other relevant information. How Can Hotels Use Hyper-Personalization Marketing?

Market 52

Market Marketing OTA Hotels 52

Little Hotelier

AUGUST 29, 2023

What is bed and breakfast marketing? Bed and breakfast marketing is a specific approach to marketing your B&B business for attracting potential guests, getting more bookings, and increasing room revenue. Marketing your bed and breakfast is the only way to consistently get bookings and earn revenue.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

Xotels

JUNE 2, 2023

As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. Balancing direct room sales with third-party websites and online travel agents (OTA’s) is one of the challenges the hotel industry faces in 2023 and beyond.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

eZee Absolute

SEPTEMBER 13, 2023

According to Hotel Mize , online travel agencies (OTAs) accounted for 40% of global hotel bookings in 2023. Target Market Understanding the preferences of your target market is essential. Invest in a user-friendly website that works seamlessly on mobile devices.

Consumer 59

Consumer Hospitality Accommodation Hotels 59

Hotelogix

OCTOBER 18, 2023

It enhances guest satisfaction, optimizes operational efficiency, and drives revenue growth for your hotel business.  Manages Your Revenue Better Reservation systems offer insights into booking patterns, demand trends, and pricing strategies.

Business 40

Business Global Distribution System Cancellation Hotels 40

SiteMinder

OCTOBER 11, 2022

Cloud-based technology can handle all these tasks with ease because of its ability to deeply integrate with channel managers, booking engines, and revenue management systems. Develop a better rapport with your target market segment. Manage your revenue. This will allow you to maximise the revenue generated per booking.

Hotels 52

Hotels Management Revenue Management Revenue 52

Cloudbeds

FEBRUARY 7, 2023

For independent properties, another challenge is competing with global loyalty programs offered by big hotel brands and online travel agencies (OTAs). By staying more frequently, repeat guests generate more revenue for hotels. Many OTAs offer loyalty programs, too. Loyalty can’t be bought; it must be earned. Churn rate.

Travel 52

Travel Hotels OTA Services 52

Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions.

OTA 98

OTA Revenue Hotels Travel 98

MediaBoom

MARCH 14, 2024

Explore how these 15 services can elevate your property’s online presence, drawing in more visitors and boosting revenue: 1. This direct interaction not only boosts your revenue by cutting out the middleman but also allows you to establish a direct line of communication with your guests from the outset.

Digital Marketing 64

Digital Marketing Services Market Marketing 64

Little Hotelier

OCTOBER 23, 2023

Capture direct bookings via social media and help your business thrive Use Little Hotelier’s direct booking feature to do all the heavy lifting and boost your direct bookings and revenue. Learn more Why is social media marketing in the hotel industry important?

Market 105

Market Marketing Hotels Travel 105

Boutique Hotel News

NOVEMBER 8, 2022

When we’re growing as hoteliers, we focus on the business from a team and guest perspective, and the right revenue returns. As a result, we identified new target markets and redesigned our approach which dovetailed with the staycation boom. . That’s had a lasting impact. It’s detrimental to our industry.

General Manager 52

General Manager Business OTA Services 52

Cloudbeds

MARCH 20, 2023

Hotel market segmentation is the process of grouping hotel guests into categories based on shared behavior and characteristics. It is a fundamental process of revenue management, but also brings benefits to marketing, operations, and the guest experience. Boost revenue and profitability. Subdivide segments.

Hotel Marketing 52

Hotel Marketing Market Marketing Average Daily Rate 52

Inn Quest

AUGUST 15, 2023

These software are a valuable ally to hoteliers, helping streamline the distribution process and maximize revenue potential. Each OTA has its own system, interface and requirements for updating room availability, rates and reservations. This is where a hotel channel manager comes into play.

Management 52

Management Global Distribution System Overbooking OTA 52

Cloudbeds

APRIL 15, 2024

Oftentimes, these tasks overpower hotels’ ability to invest in proper guest communication, marketing activities, and revenue management , which significantly impacts performance and profitability. It’s happening in every department, from the front office to accounting, marketing, revenue management, and food and beverage.

Revenue Management 98

Revenue Management Hotels Operations Revenue 98

SiteMinder

MAY 21, 2023

Although the target market has since changed, what remains constant is the hotel’s standards and work ethic. This has minimised revenue loss from vacant rooms while maximising our occupancy rates.” Previously, the resort handled all tasks manually, which was time-consuming.

Resorts 98

Resorts Overbooking Yield Management OTA 98

Cloudbeds

MARCH 23, 2023

eCommerce sites include hotel websites and booking engines , online travel agencies (OTAs), metasearch engines , and other online platforms where hotels advertise and sell rooms. Develop a search engine marketing (SEM) strategy by exploring paid advertising options on Google, Facebook, and other social media sites.

OTA 98

OTA Digital Marketing Travel Hotels 98

Little Hotelier

FEBRUARY 22, 2023

Where and how do your competitors market and advertise themselves? Which OTAs do your direct competitors use? Options include branding, levels of amenity and target audience. If you buy an operational hostel, a lot of the groundwork will already be done, which means far less work and a faster route to revenue.

OTA 52

OTA Business Hiring Market 52

SiteMinder

DECEMBER 20, 2023

RevPAR , or revenue per available room, is one the easiest ways to predict revenue for a hotel. To ensure you’re operating at a profit, you’ll need to understand pricing at your hotel and optimise your pricing strategy so that you maximise the revenue that you generate per room and per guest.

Business 59

Business Hotels Management Revenue 59

SiteMinder

SEPTEMBER 14, 2022

Email is also a great way to drive direct bookings and earn extra revenue. Audiences can see right through disingenuous content so everything you publish needs to serve your target market first and foremost, while also helping your brand to stand out from the competition. How to use content marketing to increase bookings.

Market 59

Market Marketing Hotels Travel 59

Travel Media Group

JULY 19, 2023

You know, of course they’re booking direct and and that’s what we really want, but we also think that they are booking through more traditional leisure, leisure channels, like OTAs and Triple A. You have to be kind of targeted and specific in your marketing. Also revenue generation through paid media.

Hospitality 73

Hospitality Market Marketing Business 73