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Marketing Strategies for Restaurants – Weighing the Pros and Cons of User Generated Content

Horizon Hospitality

However, before chasing after this highly sought-after marketing content, the pros and cons must be weighed to avoid any severe marketing missteps. PROS Low Financial Cost Online marketing has been dominated by cost-per-click advertising campaigns.

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The Rise of Virtual Restaurants: Navigating the Digital-First Dining Landscape

Social Hospitality

Both operate in the digital space, but their fundamental differences lie in their core structures and operational strategies. Virtual kitchens Virtual, ghost, or cloud kitchens are purpose-built spaces dedicated exclusively to online food production. Here’s a deeper look at how these virtual kitchens operate: 1.

Dining 147
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6 Effective Hotel Marketing Strategies to Boost Your Revenue

Xotels

As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. Balancing direct room sales with third-party websites and online travel agents (OTA’s) is one of the challenges the hotel industry faces in 2023 and beyond.

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8 hotel marketing trends & how properties can prepare

Cloudbeds

In 2023, the hospitality industry reached record-high ADRs as travelers from around the world got back out to explore, and lodging operators worked hard to keep up with demand (despite lingering staffing shortages). Here, we look at how the travel landscape is evolving and the latest trends to shape your marketing strategies this year.

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How to start a hotel business plan

SiteMinder

It serves as a roadmap for your hotel’s success, helping you attract investors, secure funding, and make informed decisions about your operations. It’s a vital tool for any hotel owner or operator, whether you’re starting a new hotel, expanding an existing business, or improving your current operations.

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How to Deal with Common Challenges in the Hotel Industry? [Updated for 2024]

eZee Absolute

Also, traditional marketing methods aren’t that effective now. So, for those who have always stuck to the old-school ways, getting the strategy right is one of the biggest challenges of the hospitality industry. Online marketing is a surefire method, though it would take years for hotel owners to establish their strength.

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Hotel email marketing: Guide for small hotels

Little Hotelier

Hotel email marketing is an online marketing technique that helps hoteliers reach a broader audience via email. Hotel email marketing has been done in the hospitality industry for decades now, since email has become a normal part of our everyday lives.