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6 Digital Marketing Strategies for Wedding Venues

Social Hospitality

You need a strategy. Here’s how wedding venues can turn online interest into real-world bookings with smarter, more intentional digital marketing. If your website feels more like a digital brochure than a conversion machine, it’s time for a redesign with strategy at the center. But that’s where email automation shines.

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Building Trust Through Data-Driven Social Media Marketing

Social Hospitality

If you arent marketing your business on social media, youre missing out on a huge opportunity to build your brands success. However, data insights can actually help you create authentic and engaging social media marketing strategies that build customer trust and enhance brand reputation.

Marketing 245
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2025 Hotel Marketing: Top Hospitality Digital Marketing Trends

Social Hospitality

The world of hotel digital marketing is evolving rapidly. The key to success lies in leveraging new technologies, data insights, and creative strategies that make guests feel seen, valued, and understood. What Are the Key Hotel Marketing Trends for 2025? How Will Digital Marketing Evolve in the Hospitality Industry?

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Ovolo taps into AI to enhance marketing and create personalised experiences

Hotel Management

Ovolo Hotels is set to harness the power of artificial intelligence to elevate marketing efforts through a strategic partnership with innovative marketing group Nodal. A trailblazer in the digital marketing landscape, Nodal brings expertise in AI optimisation, utilising advanced data analytics and machine learning algorithms.

Marketing 130
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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.

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Key appointments: Capella Sydney, The Tasman, JLL Hotels and Hospitality

Hotel Management

The Tasman names new General Manager The Tasman, a Luxury Collection Hotel, Hobart has appointed Carolyn Smith as General Manager. Since 2021, Smith has served as the opening General Manager of the Courtyard by Marriott Melbourne Flagstaff Gardens.

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Key appointments: Crowne Plaza Geelong, QT Newcastle, W Sydney

Hotel Management

QT Newcastle welcomes new General Manager Luke Roberts-Lalli has joined QT Newcastle as General Manager, taking the reins from Michael Stamboulidis who recently joined QT Auckland. Roberts-Lalli brings over a decade of experience in luxury hospitality, including at QT Gold Coast where he served as Executive Assistant Manager.

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.