Hospitality Tech

JUNE 9, 2025

His ability to deliver on ambitious development goals and execute complex market strategies has made him a respected leader in the franchising world. and kitchen operations tech company QSR Automations LLC, announced their intention to merge. and Canada.

Operations 52

Operations ROI Branding Management 52

MediaBoom

DECEMBER 11, 2024

Travelers are booking smarter than ever, using search engines, OTAs, and social media to shape their journeys. With travel demand set to grow 8% annually by 2025 , nows the time to embrace bold hotel marketing strategies that captivate guests and boost bookings.

Marketing Strategy 98

Marketing Strategy Hotel Marketing Marketing Market 98

STAAH

JUNE 20, 2023

Understand your playing field and define your identity Travellers can turn to OTAs, social media or search engines to find and book a property that suits their travel needs. With hundreds of OTAs and countless social media channels, being present to everyone is not a realistic option. Feel free to write to us at marketing@staah.com

Digital Marketing 98

Digital Marketing Marketing Strategy Email Marketing OTA 98

MediaBoom

AUGUST 23, 2024

To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies. Resort marketing is the art and science of positioning a resort as the ideal destination for leisure or business travelers.

Resorts 98

Resorts Marketing Market Marketing Strategy 98

Cloudbeds

JANUARY 10, 2025

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. Another key difference between metasearch sites and OTAs is the booking model.

Cost Per Click 52

Cost Per Click Marketing Market OTA 52

Hotelogix

MAY 1, 2025

Introduction: Why Hoteliers Should Understand Bidding Platforms As rate parity, OTA commissions , and last-minute booking behaviors evolve, hotel bidding platforms are changing the game. This approach helps fill unsold rooms quickly without broadcasting discounted rates on mainstream OTAs or brand.com websites.

Occupancy 45

Occupancy OTA Average Daily Rate Overbooking 45

Cloudbeds

AUGUST 12, 2024

This is the essence of conversational commerce—a strategy where hotel staff or virtual assistants use guest interactions to gauge purchase intent and make personalized offers based on detailed segmentation. Conversational commerce More messaging options translate to more interactions with guests and more opportunities to upsell.

Hotels 98

Hotels Revenue Management Operations Revenue 98

Travelboom Marketing

DECEMBER 16, 2022

Create A Website For Your New Hotel Creating a website is the first step in your hotel opening marketing plan. Plus, you can take social media marketing strategy to the next level through paid ads. The fact is that OTAs are necessary in some instances as part of your overall hotel marketing strategy.

OTA 52

OTA Hotels Branding Marketing 52

Up Hotel

DECEMBER 9, 2024

The next article will look into top ways to allocate your marketing budget in 2025. The Golden 20% I seriously think the OTAs are like heroin for hotels and its a pretty tough habit to kick. Please dont misunderstand, I do genuinely feel that OTAs have a part to play in the marketing mix.

ROI 40

ROI OTA Hotels Cost Per Click 40

Travelboom Marketing

FEBRUARY 21, 2024

If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. These fabled misconceptions can sour any strategic marketing plan. We’re here to expose the top hotel marketing myths as fact or fantasy. Not all revenue is paid with no strings attached.

Hotel Marketing 52

Hotel Marketing Marketing Market Digital Marketing 52

Q4Launch

JUNE 17, 2022

This concept: search intent. For instance, if you are a condominium complex that only offers condo rentals, targeting vacation rental keywords in your local area would not accurately satisfy search intent, in many cases. There is also the potential to steal traffic away from the OTAs.

Intent 52

Intent Market Marketing Digital Marketing 52

Travel Media Group

NOVEMBER 1, 2023

The Suite Spot visits Miami Beach in this episode to talk with Simon Sorpresi of the SLS South Beach Hotel to discuss its addition to the Suite Spot: Spotlight series and how the iconic property stands out from the competition with a unique guest experience, art style, and digital marketing strategy. And that’s very intentional.

Hotels 96

Hotels Digital Marketing Hospitality Marketing 96

Travel Media Group

JULY 19, 2023

You know, of course they’re booking direct and and that’s what we really want, but we also think that they are booking through more traditional leisure, leisure channels, like OTAs and Triple A. From a marketing and digital standpoint, I say content, content, content, it goes back to the spring cleaning we talked about.

Hospitality 97

Hospitality Marketing Market Business 97

Xotels

APRIL 3, 2024

In the context of revenue management, the goal isn’t only to sell a room at a low price today with the intention of selling it at a higher price tomorrow. This approach challenges resources to prioritize gathering market information, fostering a proactive rather than reactive stance. Always keep an eye on emerging markets.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

Travel Media Group

MARCH 1, 2023

And I, but I think it’s all about whatever your intention is, you know, and I think this is like the beginning of the year and we probably have like fresh or maybe not so fresh marketing plans that we created maybe October, November of last year. They’re looking for opportunity to capture more market share.

Hotels 59

Hotels Marketing Market Travel 59

Cloudbeds

OCTOBER 17, 2024

A hotel distribution strategy involves selecting and managing the different channels through which a hotel sells its rooms to potential guests. A basic strategy might involve listing your property on a few key online travel agencies (OTAs) like Airbnb and Booking.com and leaving it at that.

OTA 76

OTA Occupancy Hotels Revenue 76

MediaBoom

MARCH 7, 2025

Why SEO is Crucial for Hospitality Businesses Here are some key reasons why SEO for hotels and resorts is a must in 2025: Increased Direct Bookings A strong SEO strategy can help reduce dependency on online travel agencies (OTAs) and drive more commission-free bookings.

Hospitality 52

Hospitality Intent Travel Branding 52

TravelNet

APRIL 10, 2025

In the STR space, the profusion of options has driven down nightly rates and occupancy levels, forcing property managers to rethink their marketing strategies. Optimize Your Listing for Maximum Appeal Optimized listings are the low-hanging fruit of any strategy designed to help you stand out. If its working, lean into it.

Marketing 52

Marketing Market Services Business 52