Hotelogix

JANUARY 12, 2025

As a hotel owner you’ve navigated the chaos of permits, watched the first brick get laid, and seen your vision take shape room by room. The next step is just as important— getting your hotel noticed. The next step is just as important— getting your hotel noticed.  

OTA 52

OTA Hotels Travel Services 52

SiteMinder

AUGUST 28, 2022

It’s well established by now that OTAs (online travel agencies) are crucial for your hotel’s booking success, both as a marketing and distribution channel, particularly as online travel bookings continue to grow. This blog will look at some key insights that help you choose the right OTAs for your accommodation business.

OTA 52

OTA Travel Accommodation Market 52

Hotelogix

NOVEMBER 28, 2024

Ever wondered why some hotels consistently outperform their competitors, even in challenging market conditions? The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape. 

Hotel Marketing 40

Hotel Marketing Market Marketing ROI 40

Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. They’re typically made on a hotel’s website or other direct booking channels, like email, the sales team, social media , or through messaging tools like WhatsApp or Messenger.

OTA 98

OTA Sales Revenue Travel 98

Hotelogix

APRIL 24, 2025

In the hotel business, repeat guests are gold. That’s why loyalty programs have become a cornerstone strategy for independent hotels, boutique properties , and growing chains alike. According to a Cornell University study, hotel guests enrolled in a loyalty program increased their booking frequency by over 50%.

OTA 52

OTA Upsell Hotels Target Marketing 52

STAAH

AUGUST 29, 2023

Here’s a breakdown of what constitutes a successful approach: 1) Audience Insights and Target Market Any successful business and marketing strategy begins with understanding your guests – who are you targeting? Your target audience should define which channels you advertise on and which OTAs you partner with.

OTA 105

OTA Email Marketing Marketing Strategy Market 105

Cloudbeds

MARCH 23, 2023

Moreover, a hotel room can’t be returned if it doesn’t meet expectations. Here we share strategies and best practices for capturing more bookings through hotel eCommerce. What is hotel eCommerce? In the hotel industry, eCommerce refers to the buying and selling of accommodation and related services over the internet.

OTA 98

OTA Digital Marketing Market Marketing 98

STAAH

JUNE 6, 2023

A hotel booking engine is a crucial tool for hotels and accommodation providers in today’s time. It plays a key role in the overall success of a hotel’s operations. By facilitating direct bookings, hotels can avoid commission fees and have more control over their pricing, promotions, and guest relationships.

Cancellation 96

Cancellation OTA Global Distribution System Revenue 96

SiteMinder

AUGUST 1, 2024

What is a hotel business plan? A hotel business plan is a comprehensive document that outlines your hotel’s goals, strategies, and financial projections. It serves as a roadmap for your hotel’s success, helping you attract investors, secure funding, and make informed decisions about your operations.

Business 95

Business Revenue Hotels Occupancy 95

SiteMinder

JULY 13, 2024

What is hotel revenue management? Hotel revenue management is the strategic distribution and pricing tactics used to sell perishable room inventory to the right guests at the right time in order to boost revenue growth. Other products such as hotel amenities and food and beverage offerings will also form part of the strategy.

Revenue Management 98

Revenue Management Revenue Management OTA 98

Hotelogix

SEPTEMBER 19, 2024

Understanding the difference between online booking and travel agency services is crucial for hotel owners and managers looking to optimize their revenue streams. Online Booking: Customer support varies by platform; while some OTAs offer 24/7 assistance, others may not provide immediate help.

Travel 52

Travel OTA Target Marketing Occupancy 52

MediaBoom

DECEMBER 11, 2024

Travelers are booking smarter than ever, using search engines, OTAs, and social media to shape their journeys. With travel demand set to grow 8% annually by 2025 , nows the time to embrace bold hotel marketing strategies that captivate guests and boost bookings.

Marketing Strategy 98

Marketing Strategy Hotel Marketing Market Marketing 98

SiteMinder

MAY 21, 2023

In the past, more than 90% of the hotel guests were foreigners, particularly Chinese visitors. During the COVID-19 outbreak, the hotel had to adjust its approach to fit the situation by focusing primarily on attracting Thai and European tourists who are slowly returning to Thailand.

Resorts 98

Resorts Overbooking Yield Management OTA 98

Hotel Speak

MAY 14, 2025

To navigate these complexities, hotels are increasingly turning to data analytics. By utilizing the power of data, hotels can anticipate demand surges, optimize maintenance operations and enhance the guest experience. Also Read: Is Your Hotel Ready for the Peak Season? Booking Behavior : Frequency, channels, lead times.

Management 50

Management Forecasting Occupancy Services 50

Hotelogix

FEBRUARY 5, 2025

This trend called " bleisure " travel, changes the hotel industry bringing both challenges and money-making chances for hotels around the world. At AxisRooms, we aim to help hotels in every way possible. This change is making hotels rethink what they offer, mixing work perks with fun stuff to meet this new demand.

Travel 40

Travel OTA Hospitality Business 40

SiteMinder

SEPTEMBER 26, 2022

Some differences between hotel guests are obvious, and others are as small as their booking channel preferences or tendency to spend additional money on-site. Careful market segmentation in the hotel industry is a catalyst for understanding these differences and acting on them. What is hotel market segmentation?

Hotel Marketing 95

Hotel Marketing Market Marketing Fair Share 95

Hotel Business

APRIL 4, 2024

At the 2024 AAHOA Convention & Trade Show at the Orange County Convention Center in Orlando, brand leaders took to the stage during the first General Session to discuss the issues affecting the hotel industry. ” The way Google will present the search results, he said, can be a detriment to the hotel.

Target Marketing 111

Target Marketing OTA Scale Resorts 111

Hotelogix

AUGUST 6, 2024

Moving from merely managing hotel revenue to maximizing profit is a critical transformation that ensures your property's long-term success. This shift requires a comprehensive approach integrating cost control, strategic marketing, and top-notch guest services. Read Also: What is Dynamic Pricing in Hotels?

Revenue 52

Revenue Management Upsell Target Marketing 52

STAAH

OCTOBER 15, 2024

The right software is a game-changer for hotel success, shaping everything from operational efficiency to guest satisfaction. As technology continues to advance, hotels have transformed the way they manage daily tasks and interact with guests. Let’s take a look at some essential software solutions every hotel should consider.

Overbooking 52

Overbooking OTA Revenue Management Revenue 52

SiteMinder

SEPTEMBER 6, 2023

The online hotel booking process is how guests book and pay for a stay at your hotel. This process is made possible by your hotel’s website, open 24/7 to greet potential guests and turn their interest into confirmed stays. Table of contents Why is an online booking process important for hotels?

Hotels 98

Hotels Revenue Occupancy Services 98

Cloudbeds

APRIL 15, 2024

From checking in guests and entering reservations to managing rates and assigning rooms, many hotels still perform a lot of manual tasks. Oftentimes, these tasks overpower hotels’ ability to invest in proper guest communication, marketing activities, and revenue management , which significantly impacts performance and profitability.

Revenue Management 98

Revenue Management Hotels Operations Revenue 98

SiteMinder

AUGUST 1, 2024

What is hotel rate shopping? Hotel rate shopping is the practice of tracking and monitoring hotel rates amongst your local market and competitors. This blog will give you a full overview of hotel rate shopping and rate shopper tools, which you can use to boost revenue success at your business.

Shopping 78

Shopping Revenue Average Daily Rate Revenue Management 78

Cloudbeds

JANUARY 10, 2025

To save time and money, more travelers are turning to metasearch platforms like Google Hotel Ads, Tripadvisor, and Trivago to search for hotels, conduct price comparisons, and find deals. This guide aims to take the mystery out of metasearch marketing for independent hotels and other types of lodging properties.

Cost Per Click 52

Cost Per Click Marketing Market OTA 52

Hotelogix

AUGUST 27, 2024

While this offers new opportunities for your hotel, it also challenges you to cut distribution costs while expanding your brand in a highly competitive market. We will tell you how to build a distribution strategy, pick the right channels, manage your OTA business, boost direct bookings, handle reviews easily, and track your results.

Global Distribution System 52

Global Distribution System OTA Revenue Cost Per Click 52

Inn Quest

SEPTEMBER 5, 2023

At a glance: What is Hotel Inventory Management? Managing your hotel’s inventory efficiently can significantly impact your bottom line, guest satisfaction and overall operational effectiveness. Firstly, What is Hotel Inventory Management? Let’s get started! Inventory here includes food, beverages, and kitchen equipment.

Management 87

Management Overbooking Revenue Hotels 87

Xotels

APRIL 3, 2024

We have written extensively about hotel revenue management strategies and tactics here throughout the years. As strategy is one of the most essential parts of revenue management, we have made a summary of all the top advice from our perspective as a hotel revenue management consulting company.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

MediaBoom

AUGUST 6, 2024

A strong hotel brand is the cornerstone of enduring success. Just as personal relationships thrive on authenticity and engagement, so too does a hotel’s connection with its guests. Investing in hotel branding is a strategic decision that can yield substantial returns. Think about it!

Branding 98

Branding Hotels Services Market 98

SiteMinder

MARCH 25, 2024

It operates a platform that allows users, primarily speakers of Spanish and Portuguese, to search, book, and manage flights, hotels, and other travel-related services. Is there a Despegar app for hotels? Listing your hotel here puts you in front of a vast audience eager for travel experiences.

OTA 52

OTA Hotels Travel Services 52

SiteMinder

JUNE 12, 2024

For hotels, the ultimate aim of yield management is to increase revenue by leveraging the balance between supply (available rooms) and demand (guest bookings). By understanding and anticipating guest behaviour and market dynamics, hotels can optimise their pricing strategies to boost their bottom line.

Yield Management 98

Yield Management Management Revenue Management Revenue 98

Inn Quest

AUGUST 15, 2023

At a glance: – Understanding the Hotel Channel Management Landscape – What Is A Hotel Channel Manager? – Technical Features of A Hotel Channel Manager – How To Choose The Right Hotel Channel Manager For Your Hotel? – What Other Systems Can You Use With A Channel Manager At Your Hotel?

Management 52

Management Global Distribution System Overbooking OTA 52

Inn Quest

JUNE 13, 2023

When it comes to running a hotel, a well-executed marketing campaign can make all the difference. In this blog post, we will explore the key strategies and tactics for creating a successful hotel marketing campaign that captivates your target audience and delivers tangible results.

Hotel Marketing 56

Hotel Marketing Market Marketing Digital Marketing 56

Little Hotelier

OCTOBER 23, 2023

What is hotel social media marketing? Hotel social media marketing is the use of social media platforms to advertise your hotel brand and engage with potential and current guests. This blog will take you through everything you need to know to start succeeding with hotel social media marketing.

Market 105

Market Marketing Hotels Travel 105

Cloudbeds

MARCH 20, 2023

This quality sets apart boutique hotels, inns, hostels, and B&Bs from large hotels and big-brand competitors. When done effectively, personalization can help hotels earn more bookings, higher average daily rates (ADR) , and better online reviews. And it all starts with hotel market segmentation.

Hotel Marketing 52

Hotel Marketing Market Marketing Average Daily Rate 52

SiteMinder

JANUARY 8, 2024

What is hotel management? Hotel management is the practice of overseeing every operation of the business to ensure consistent growth and development. Even if you don’t have the luxury of hiring a full team of staff, it’s not impossible to run a successful small hotel business.

Operations 59

Operations Management OTA Hotels 59

Little Hotelier

JULY 16, 2024

What is hotel inventory management? Hotel inventory management is the practice of ensuring your room inventory is sold efficiently and effectively for the best possible results. It may seem like pooled inventory raises the risk of troublesome double bookings, but when implemented with a hotel channel manager this isn’t an issue.

Management 52

Management Hotels Revenue OTA 52

Xotels

AUGUST 15, 2022

Did you make your new hotel budget already or are you right in the middle? Now is the time to take action to build your hotel budget plan! Now is the time to take action to build your hotel budget plan! Hotel Budgets: Where it All Starts… The basis of the target or budget lies in a detailed demand calendar.

Market 59

Market Marketing Hotels Target Marketing 59

MediaBoom

AUGUST 1, 2024

What makes apps and mobile marketing and advertising so advantageous is that it’s yet another touchpoint you can use to connect with your target market. Data Analytics and Customer Insights How did your hospitality and tourism marketing campaign perform? You can’t save hotel rooms or flight seats for later.

Tourism 105

Tourism Market Marketing Hospitality 105