Hotel News Resource

NOVEMBER 18, 2023

Luxury has always been associated with high-end brands and products, with marketers utilizing this association to promote their offerings effectively. This piece delves into how luxury can be a precious tool for powerful marketing strategies across various industries.

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Hotel News Resource

DECEMBER 4, 2023

The hospitality industry saw unprecedented travel demand in 2022. Pent-up desire to get out of the house and escape the same 10-person circle incited the masses to jump on planes to anywhere outside their 50-mile radius. As a result, the average booking conversion rate (CVR) on SEM jumped from 0.90% in 2021 to 1.40% in 2022, an increase of 56% YoY.

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Hotel News Resource

DECEMBER 12, 2023

This led me to spark the conversation with the Rising Marketing Leaders on how we are utilizing strategic hotel placement. You can find a Best Western location near almost all national parks in the US. Here are our top tips.

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Hotel News Resource

SEPTEMBER 22, 2023

Content, SEO (Search Engine Optimization), and SEM (Search Engine Marketing) are essential components of effective hotel marketing strategies. They collaborate to enhance many things at once for an effective marketing strategy.

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Lure Agency

MAY 8, 2023

This is where hotel sales teams have a real opportunity to shine. Cory Falter recently had the opportunity to chat with Kristi White , Hospitality Leader & Consultant on the InnSync Show , about the rise of the non-professional meeting planner and what that means for hotel sales teams. And here’s the secret sauce.

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Hotel News Resource

DECEMBER 5, 2023

Hotel marketing automation is growing in popularity, as hotel marketers are continually pressured to adapt to the evolving digital marketing landscape.

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Lure Agency

MARCH 7, 2023

That’s where relationship marketing comes in. By building relationships with prospective clients, you can ensure your sales pipeline is full of direct leads that are more likely to close, close at a higher value, and become repeat customers. What is Relationship Marketing? Those are the kinds of leads we like!

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