Travelboom Marketing

MARCH 21, 2024

When guests book through the hotel instead of a third-party website or OTA, the hotelier can forgo hefty commission fees and enjoy complete control over the booking experience. Paid ads are an ideal way for hotels to improve visibility and capitalize on increased demand, area events and more.

Market 52

Market Marketing Cost Per Click Marketing Strategy 52

SiteMinder

FEBRUARY 25, 2024

Table of contents Latest news in the hospitality industry A year of increased stability and growth At the beginning of 2023 the focus was firmly on growth, particularly given the effects of COVID on the travel sector over the preceding years. First, to infrastructure: 103,230 rooms are scheduled to open this year in 865 US hotels.

Hospitality 52

Hospitality Cancellation OTA Tourism 52

SiteMinder

JANUARY 8, 2024

Successful hotel management is about being able to adapt and meet challenges within a range of roles and responsibilities. Placing yourself on a scale of personal growth is especially important for a hotel manager. There are always new strategies, traveller preferences, or industry technologies emerging to keep track of.

Operations 59

Operations Management OTA Hotels 59

gcommerce

JULY 25, 2023

As the online travel industry grows, so does the need for metasearch optimization tools. Search engines have become increasingly complex, and there are now more players in the market than ever before. In-Market Audiences In-Market Audiences are a useful bid modifier that can be used to target people who are looking to travel soon.

OTA 52

OTA Hotels Market Marketing 52

SiteMinder

JANUARY 8, 2024

Successful hotel management is about being able to adapt and meet challenges within a range of roles and responsibilities. Placing yourself on a scale of personal growth is especially important for a hotel manager. There are always new strategies, traveller preferences, or industry technologies emerging to keep track of.

Operations 52

Operations Management OTA Hotels 52

Hotel Speak

AUGUST 29, 2023

Understanding travel demand, knowing your competitors’ rate strategy, and reacting to unforeseen events can help you make better price decisions and increase your revenue stream. They enable hoteliers to automatically check competitor rates to gain valuable insights into the market and make more informed pricing decisions.

Business 52

Business Shopping OTA Hotels 52

eZee Absolute

FEBRUARY 27, 2024

They sought a solution that not only increased visibility on Online Travel Agencies (OTAs) and Global Distribution Systems (GDS) platforms but also sold the rooms at the best price and managed their inventories seamlessly. Comprehensive Reporting eZee Centrix provided Hotel Katra Residency with robust reporting tools.

Overbooking 52

Overbooking Global Distribution System Hotels Management 52

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable.

Digital Marketing 64

Digital Marketing Services Market Marketing 64

Up Hotel

SEPTEMBER 7, 2021

In this article, we’ll help you get to grips with what to look out for when choosing an agency in the hospitality sector, how hotel digital agencies can help you exceed your KPIs, as well as some great questions to ask during the selection process. Find out how much revenue you may be losing to the OTAs with our free OTA Calculator.

Digital Marketing 52

Digital Marketing Market Marketing OTA 52

Travel Media Group

DECEMBER 12, 2018

We tackle everything from traditional advertising avenues to best practices on setting your hotel up for future success. This list will help you build a strategy to make sure that you are getting the most revenue out of your business in a time of low occupancy and ADR. We would love to hear your feedback to our list. Happy holidays.

Market 52

Market Marketing ROI Occupancy 52

gcommerce

MAY 3, 2024

How to Adjust Your Metasearch Bids for Maximum Direct Bookings Metasearch serves as a powerful tool for hotels, wielding considerable influence within the online travel sphere. Established giants like Expedia, TripAdvisor, and Booking.com have long leveraged this platform to funnel bookings towards hotels.

Minimum Length of Stay 52

Minimum Length of Stay Market Marketing Email Marketing 52

Xotels

AUGUST 15, 2022

Incorporate channel distribution costs like travel agent commission, agency fees and marketing investments, payroll for sales, marketing, and reservation, to determine the true net value of each segment. Capturing more market share, or penetrating new markets was just not in their mindset. Banner advertising.

Hotels 59

Hotels Market Marketing ROI 59

Travel Media Group

OCTOBER 2, 2019

In this episode of the Suite Spot, we help hoteliers prepare their properties for the slow season by discussing the best ways to optimize their hotel’s social media profiles. Kelly Albritton, Senior Product Analyst, joins host Ryan Embree to share insights from her experience working in Travel Media Group’s social media department.

OTA 52

OTA Travel Occupancy Hotel Marketing 52

Cloudbeds

MARCH 20, 2023

One of the key reasons travelers are drawn to smaller, independent lodging properties is they provide personalized, intimate experiences. This quality sets apart boutique hotels, inns, hostels, and B&Bs from large hotels and big-brand competitors. And it all starts with hotel market segmentation.

Hotel Marketing 52

Hotel Marketing Market Marketing Average Daily Rate 52

Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. They’re typically made on a hotel’s website or other direct booking channels, like email, the sales team, social media , or through messaging tools like WhatsApp or Messenger.

OTA 98

OTA Revenue Hotels Travel 98

Q4Launch

FEBRUARY 3, 2022

However, the others are important to consider when planning a marketing strategy to acquire and retain guests. Research Booking Pre-Arrival Arrival Occupancy Checkout / Departure Post-stay Research For us, this is called the “Dreaming” phase of the travel life cycle.

Marketing Strategy 52

Marketing Strategy Upsell Occupancy Hotels 52

STAAH

NOVEMBER 22, 2022

Hotel Marketing is only effective if the execution is done right. The core of a good hotel marketing strategy is to promote the right product in the right place , at the right price , and at the right time to the right audience. The marketing mix was originally a concept given by Neil H. Christmas).

Hotel Marketing 73

Hotel Marketing Market Marketing Hotels 73

Xotels

JULY 5, 2022

10 Challenges and Problems in the Hotel Industry and their Solutions. Summer 2022 has seen tourism soar once more, as wanderlust returns to holidaymakers and travellers eager to make up for lost time during the pandemic-induced periods of lockdown and travel restrictions. Many challenges in the hotel industry remain, though.

Hotels 52

Hotels Hiring Business Market 52

Xotels

APRIL 3, 2024

Advance Sales: The hotel product, represented by rooms, can be sold in advance, enabling revenue managers to strategically plan and optimize occupancy levels over time. Market Segmentation: The hotel market is intricately segmented, accommodating diverse customer groups, including groups and promotional segments.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

Travel Media Group

MAY 3, 2023

Ryan Embree: Welcome to Suite Spot, where hoteliers check in and we check out what’s trending in hotel marketing. Remember, we are in the content creation studio, AKA the digital den, here at Travel Media Group’s headquarters just north of Orlando. Jason, Chief Technology Officer here at Travel Media Group.

Branding 71

Branding Services Market Marketing 71

Inn Quest

AUGUST 15, 2023

The hospitality industry is experiencing a constant surge in online hotel bookings in today’s fast-paced and interconnected world. Each OTA has its own system, interface and requirements for updating room availability, rates and reservations. This is why hotel channel manager software is in demand nowadays.

Management 52

Management Global Distribution System Overbooking OTA 52

Inn Quest

MAY 11, 2023

As we step into 2023, the hospitality industry is still reeling from the effects of the pandemic – which makes implementing hotel pricing strategies more important than ever. With travel restrictions lifted, hotels are gearing up to welcome guests again.

Revenue 88

Revenue Occupancy Hotels Market 88

Xotels

APRIL 3, 2024

Also, gone are the days of selling the majority of your rooms through OTAs. Take full advantage of the available demand: of course, we know that flat pricing is not how hotels can maximize their revenue, but what lies at the other end of the spectrum? Focus on what leisure travellers want to add value to their stay.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

Little Hotelier

AUGUST 29, 2023

Hotel investments come in many shapes and sizes. It could be that you’re buying a hotel business or investing in one you already own through things like property extensions and renovations, hotel marketing, employee training and hotel software. Your occupancy rates? Your direct bookings?

ROI 98

ROI Average Length of Stay Hotels Revenue 98

Travel Media Group

MARCH 1, 2023

This episode details how hoteliers can use the OneView platform to easily create Instagram Reels and upload them directly to their social media sites with just one click for their followers to interact, engage with, and reach new travelers. Why did you and your team decide to make this upgrade and, and create video content for hotels?

Hotels 52

Hotels Travel Market Marketing 52

Travel Media Group

SEPTEMBER 6, 2023

Ryan Embree: Welcome to Suite Spot, where hoteliers check in, and we check out what’s trending in hotel marketing. This is your host, Ryan Embree here, coming from the content creation studio in Maitland, Florida at the headquarters of Travel Media Group. Jason Lee, Chief Technology Officer at Travel Media Group.

Travel 77

Travel Services Occupancy Market 77

Travel Media Group

JANUARY 18, 2023

Join TMG Marketing Director Ryan Embree and Vice President of Product and Technology Patrick O’Brien on this episode as they analyze and give insight into the top 5 guest sentiment trends of 2022. You will learn about the most talked about topics and how travelers felt towards them so you can adjust your hotel operations for the new year.

Travel 52

Travel Operations Market Marketing 52

Cloudbeds

APRIL 15, 2024

Up until a few years ago, hotels had been hesitant to adopt emerging technologies built to automate and streamline operations. When the pandemic hit in 2020, property owners were forced to adopt technology to meet traveler demand for contactless services and offset staffing shortages.

Revenue Management 98

Revenue Management Hotels Operations Revenue 98

Hotel Speak

JULY 4, 2023

They can work with a hotel channel manager to ensure real-time distribution of rates and inventories across OTAs for better visibility, more sales, and zero overbookings. Large hotel groups can witness many benefits with Cloud-based Hotel PMS, more precisely, a Hotel PMS with multi-property management capabilities.

Hotels 52

Hotels Revenue Management Revenue Occupancy 52

Travel Media Group

JULY 19, 2023

Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check out what’s trending in hotel marketing. This is Travel Media Group Marketing Director and host of the Suite Spot, Ryan Embree. What are you expecting and, and how is your team preparing for this busy travel season?

Hospitality 73

Hospitality Market Marketing Business 73

SiteMinder

AUGUST 30, 2023

They allow you to differentiate your offerings, making your hotel more appealing to prospective guests who are looking for more than just a basic stay. Increased occupancy Strategically designed packages can help fill rooms during off-peak seasons or weekdays. Should your hotel market to singles on Valentine’s Day?

Hotels 98

Hotels Revenue Services Business 98

Travel Media Group

JANUARY 16, 2024

Ryan Embree: Welcome to Suite Spot, where hoteliers check in, and we check out what’s trending in hotel marketing. What, what’s your prediction and, and are you guys maybe targeting or marketing to business travel differently than you did previously? I’m your host, Ryan Embree. It’s hotter, cooler.

Hospitality 52

Hospitality Digital Marketing Management Market 52

Travelboom Marketing

NOVEMBER 30, 2023

If you want to boost your hotel SEO , you’ll want to incorporate these link strategies for hotels into your digital marketing repertoire. If you’re a hotelier looking to take the next step with their hotel marketing skills, link building can be a rewarding opportunity. Sometimes a simple testimonial is sufficient.

Hotels 98

Hotels Operations Branding Occupancy 98

SiteMinder

MARCH 16, 2023

Benefits of Reservation System for Hotels A hotel reservation system software is the helping hand you need to keep your occupancy up, even during the slow times and make sure everything is running smoothly. It is the easiest way to increase productivity when you manage a hotel or any other type of accommodation.

Overbooking 52

Overbooking Hotels Accommodation Global Distribution System 52

Travel Media Group

NOVEMBER 16, 2022

Ryan Embree: Welcome to Suite Spot, where hoteliers check in and we check out what’s trending in hotel marketing. There’s gotta be a better way for hotels. And we ended up starting Magnuson Hotels in 2003. And it’s complete lore that a hotel owners surrendered a lot of control after 9/11 to OTAs.

Hospitality 52

Hospitality Market Marketing Travel 52