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Let’s explore the top trends shaping hotel digital marketing in 2025 and how they can help hotels enhance engagement, boost bookings, and provide memorable experiences. What Are the Key HotelMarketing Trends for 2025? In 2025, hotelmarketing is becoming smarter, more personal, and more interactive.
This podcast covers everything from AI integration in travel to economic factors influencing the hotel sector, making it essential for decision-makers who want to stay ahead. The podcast also explores data-driven marketing techniques and case studies of successful campaigns.
With travel demand set to grow 8% annually by 2025 , nows the time to embrace bold hotelmarketingstrategies that captivate guests and boost bookings. Hotelmarketingstrategies are carefully crafted tactics that hotels use to promote their services, attract guests, and drive bookings.
HotelMarketing is only effective if the execution is done right. The core of a good hotelmarketingstrategy is to promote the right product in the right place , at the right price , and at the right time to the right audience. The marketing mix was originally a concept given by Neil H. Find out more here.
What do these travel trends mean for hotelmarketing? If you get it right, your guests will not only return, but also becomes your brand ambassadors, amplifying your marketing efforts. Upselling & cross-selling is a great ways to drive up incremental revenue is also on the rise by smart hoteliers.
The chatbot can guide travelers through booking, answer queries, and facilitate reservations seamlessly, leading to increased conversion rates, direct bookings , and upselling opportunities. Increased upselling Chatbots can boost your upselling potential by providing a personalized guest experience.
A proper email marketing and communication strategy will drastically improve your hotel’s ability to engage with customers, build guest loyalty, and drive direct repeat business, which will set you apart from your competitors. Before we dive in, be sure to visit our ultimate guides to hotelmarketing and guest loyalty.
Maximize sales with a results-driven team In the bustling hospitality sphere, mastering sales techniques can set a hotel apart. It begins with laying out realistic targets, then on-point upselling and cross-selling, culminating in the art of tailoring unique sales alternatives. This can give your sales team the edge you’re looking for.
It usually involves automatically sending emails to promote their hotel, announce new discounts, request feedback from previous guests, and share news about their property. Hotel email marketing has been done in the hospitality industry for decades now, since email has become a normal part of our everyday lives.
Digital check-in & keyless entry Mobile check-in and keyless entry streamline the whole check-in experience by allowing guests to upload ID documents (using facial recognition) to the hotel app on their smartphone before arrival and bypass the front desk completely with digital key cards. Learn more 8.
While it’s typically ascribed to hotels, the concept and its practical uses apply to everyone: Hotels Vacation rental companies Bed and breakfasts What Are the Stages in the Guest Life Cycle? However, the others are important to consider when planning a marketingstrategy to acquire and retain guests.
Another common strategy utilised in hotel revenue management consulting is to identify other potential revenue streams, from value-adding services, to new target markets, to opportunities to upsell and cross-sell. Features: Comprehensive revenue management strategies and guidance.
Don’t Forget About Upselling: Train your staff to upsell guests to higher room categories or add-on services. By mastering this art, you can unlock a whole new level of profitability for your hotel. These are the techniques that can significantly boost your hotel’s revenue without a ton of extra effort.
Reinvent your MarketingStrategyHotels can reinvent their marketingstrategy by adopting a data-first approach and building sophisticated tools to make better-informed decisions.
A customer relationship management (CRM) system can be a fantastic tool to take your hotelmarketingstrategy to the next level. With CRM, hotels can gather and store guest data to ultimately save time, streamline operations , and build customer loyalty.
CPA <20%) This requires that hotels to take a different and more fluid approach to their hotelmarketing budget allocation. Unfortunately, there is not really a magical digital wand so to do this effectively takes strategy, effort and planning. Why not spend uncapped while your CPA remains below that of an OTA.
It can also be used as part of your marketingstrategies to highlight the features guests love in hotelmarketing campaigns. If costs climb without commensurate increases in hotel revenue, it can weigh heavily on the hotel’s balance sheet. Guest experience key performance indicators (KPIs).
In hotel revenue management, an important aspect of strategic development is ‘Guest Segmentation’. Once you know the type of guests available to you, you will be able to tailor pricing, marketingstrategies, and services to meet the specific needs and preferences of each segment, maximising revenue potential and enhancing guest satisfaction.
To save time and money, more travelers are turning to metasearch platforms like Google Hotel Ads, Tripadvisor, and Trivago to search for hotels, conduct price comparisons, and find deals. This guide aims to take the mystery out of metasearch marketing for independent hotels and other types of lodging properties.
Because it helps in upselling your services. Learn more about aligning your marketingstrategies with your guest’s psychological responses below. Psychological Principles for Better HotelMarketing 6. Promotional Pricing This is the average and the comparatively lowest price you use to promote your hotel.
Revenue Strategies & Tactics Market Segmentation Hotel Pricing Strategies Forecasting & Budgeting Properly How to Distribute Effectively? Advance Sales: The hotel product, represented by rooms, can be sold in advance, enabling revenue managers to strategically plan and optimize occupancy levels over time.
Table of contents The importance of hotel management The purpose of managing a hotel is to successfully establish a constant flow of travellers and guests to your property throughout the year, while also showcasing the wide variety of services and products. Offer options guests won’t be able to find on OTAs.
Table of contents The importance of hotel management The purpose of managing a hotel is to successfully establish a constant flow of travellers and guests to your property throughout the year, while also showcasing the wide variety of services and products. Offer options guests won’t be able to find on OTAs.
With the recent proliferation of new travel super apps, distribution Goliaths such as Google and Expedia updating their ranking algorithms at a frantic pace, and the seemingly unstoppable growth of metasearch engine traffic, building and executing an effective hotelmarketingstrategy can seem intimidating. Bunk Hotel Amsterdam.
Ad retargeting tools also allow you to create ads with AI-generated content and set your own investment budget to streamline hotelmarketing efforts. Integrated payment system The days of cash payments and taking cards over the phone are gone in the hotel industry. Increase direct bookings with Cloudbeds.
How can I best upsell AV equipment or catering packages? Including being a key stakeholder and contributor to the hotelmarketingstrategy. It considers: Food & Beverage: How do I offer a breakfast package that increases my average spend per guest? How do my restaurant promotions impact overall profitability?
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