Hotelogix

JANUARY 19, 2025

For instance, if a guest complains about slow service, respond with: “Thank you for your feedback. We’ve already implemented additional staff training and streamlined processes to improve service times.” Hospitality Net reports that listings with professional photos experience up to 93% higher engagement on OTAs.

Hotel Marketing

MediaBoom

JUNE 30, 2025

With the travel industry reshaped by digital habits, hotel mobile marketing has emerged as a must-have, not a nice-to-have. Hotel mobile marketing is the strategy of promoting a hotel’s services, offers, and brand directly through mobile devices such as smartphones and tablets. Avid travelers want consistency and great service.

Market

Experience Hotel

JULY 21, 2025

Face à la dépendance croissante aux plateformes de réservation (OTAs), aux publicités en ligne et aux réseaux sociaux, l’emailing reste une méthode de marketing direct prometteuse pour les hôtels. Cette capacité à s’adapter à chaque client, sans effort démesuré, est aujourd’hui incontournable.

Market

MediaBoom

MARCH 14, 2024

The advent of digital advertising has revolutionized the way lodgings are showcased, making it easier to compare features and services. Explore how these 15 services can elevate your property’s online presence, drawing in more visitors and boosting revenue: 1.

Digital Marketing

Travelboom Marketing

MARCH 21, 2024

Paid Search Advertising Paid search, or pay-per-click (PPC) ads, allow marketers to reach a broad customers base, that may or may not know about your brand. This channel plays a crucial role in reducing OTA reliance and commissions, as well as earning highly-coveted SERP real estate.

Market

STAAH

JUNE 20, 2023

Understand your playing field and define your identity Travellers can turn to OTAs, social media or search engines to find and book a property that suits their travel needs. With hundreds of OTAs and countless social media channels, being present to everyone is not a realistic option. For properties that cater to the business segment.

Digital Marketing

Experience Hotel

JANUARY 17, 2024

Dans l’univers en perpétuelle évolution de l’hôtellerie, les OTA (Online Travel Agencies, ou agences de voyage en ligne en français) sont devenues des acteurs incontournables. L’Exhaustivité des informations Les OTA misent sur l’exhaustivité et l’accessibilité de leurs contenus.

OTA

Experience Hotel

SEPTEMBER 6, 2022

Cela fait plusieurs années maintenant que les OTAs ne donnent plus aux hôteliers accès aux mails de leurs clients. Pourquoi récupérer les mails de vos clients OTAs ? Comment récupérer les mails de vos clients OTAs ? Tout est dans le titre ! En revanche, ils fournissent des “Alias” au format “@guestbooking”, etc.

OTA

Experience Hotel

FEBRUARY 7, 2024

Abordant le rapport dynamique et parfois complexe entre les agences de voyage en ligne (OTA) et les hôteliers, notre série d’articles se penche sur cette relation pivotale qui façonne l’industrie hôtelière actuelle. Les OTA sont-ils les ennemis des hôteliers ?

OTA

Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. They’re typically made on a hotel’s website or other direct booking channels, like email, the sales team, social media , or through messaging tools like WhatsApp or Messenger.

OTA

Experience Hotel

OCTOBER 19, 2017

Après des années de travail sur les OTA, je peux aujourd’hui mettre à jour les nombreuses astuces qu’ils utilisent et qui affectent directement les bénéfices de votre hôtel. Les OTA ont des budgets pratiquement illimités et vous écrasent de leur puissance. Ces astuces sont bien plus que de simples “trucs”. Ce sont vos revendeurs.

OTA

STAAH

MAY 2, 2023

The booking can be via an OTA, your website or other travel companies. Stage 4: Experiencing The stage when the guest is in your hotel , experiencing everything that you have to offer, including your service. Email marketing, social media and blogs are a good channels to leverage at this stage of the travel funnel.

Online Marketing

Hotelogix

SEPTEMBER 22, 2024

Online Travel Agencies (OTAs) are an essential part of the modern hotel industry, allowing hotels to reach a global audience and offering travelers the convenience of booking accommodations from anywhere, anytime. This article will explore these pros and cons of OTAs in detail:  What Are Online Travel Agencies?

OTA

Hotel Speak

JULY 20, 2023

OTAs have transformed the way travelers book their accommodations. However, for hotels, these bookings come with their own set of challenges, as OTAs have a profound impact on the revenue of hotels. Usually, OTAs hide guests’ real email, address, and phone numbers to prevent hotels from reaching out directly for future bookings.

OTA

MediaBoom

DECEMBER 11, 2024

Travelers are booking smarter than ever, using search engines, OTAs, and social media to shape their journeys. With travel demand set to grow 8% annually by 2025 , nows the time to embrace bold hotel marketing strategies that captivate guests and boost bookings. Ensure secure payment gateways to build trust and simplify bookings.

Marketing Strategy

STAAH

SEPTEMBER 12, 2023

Since they don’t come via intermediaries such as Online Travel Agents (OTAs), direct bookings are commission-free and prized by hoteliers far and wide for their profitability. Re-engage via remarketing and targeted email marketing. Follow this easy guide to ramp up your direct bookings. Show packages, but not 10!

OTA

gcommerce

MARCH 25, 2024

Direct bookings not only help you reduce reliance on third-party online travel agencies (OTAs) but also allow you to establish a direct relationship with your guests, resulting in better customer satisfaction and increased profits. Send personalized emails with exclusive offers, seasonal promotions, and upcoming events.

Email Marketing

MediaBoom

AUGUST 1, 2024

How do you make marketing for hospitality and tourism successful? Hospitality and tourism marketing is the strategic process of creating demand and building a strong brand for products and services within the travel industry. Get in touch to explore our PPC services in full. Both have their pluses and minuses.

Tourism

MediaBoom

AUGUST 23, 2024

Is it the kind of service that your resort offers? You need to let potential guests know why they should choose your resort over another resort, and the way to do that is by marketing what makes your resort so special. Secure your exclusive, free consultation with our luxury marketing experts today. Is it your location?

Resorts

Little Hotelier

OCTOBER 8, 2024

This strong connection also promotes direct bookings, reducing the need for OTAs (online travel agencies) and saving on commission fees. It’s particularly valuable when larger competitors rely heavily on mass marketing and OTA bookings, making it harder for smaller properties to attract first-time guests.

OTA

Travelboom Marketing

NOVEMBER 7, 2023

OTAs: At TravelBoom we like to think of the OTAs as a new business tool, not a set-and-forget way to fill empty rooms. Are you successfully converting your OTA bookings to direct guests? Is your percentage of OTA bookings in line with your goals? Reducing OTA commissions can be critical to success.

Hotel Marketing

STAAH

JULY 8, 2024

Leverage OTAs and Metasearch Engines Optimized Listings: Ensure your listings on Online Travel Agencies (OTAs) and metasearch engines are complete, accurate, and appealing. High-quality images, detailed descriptions, and up-to-date information on amenities and services are crucial.

Digital Marketing

Amadeus Hospitality

MAY 20, 2024

Challenge Before 2021, the resort faced rate parity issues, where prices for similar rooms varied across different platforms, including OTAs and third-party channels. The Amadeus sales team noticed a decrease in direct bookings from metasearch and an increase in bookings from OTAs, which did not align with the balance desired.

Revenue

Little Hotelier

DECEMBER 4, 2023

We had the opportunity to talk with Mr. Ratchwan Permpoonprasert, owner of Ma Lae Lay Beach House, about his experience of discovering Little Hotelier online and deciding to switch to their services. “At Whether the bookings are via OTA or direct channels, everything happens quickly, accurately and automatically.

Email Marketing

STAAH

NOVEMBER 22, 2022

Let’s apply them now in your hotel marketing strategy: 1. The product or service you’re selling should be at the center of every element of your marketing mix. With digital marketing, you can offer deals through your email marketing, loyalty programs,etc. The third P in the marketing mix is the place.

Hotel Marketing

Experience Hotel

JULY 15, 2022

Dans le secteur de l’hôtellerie, les réservations en direct sont adressées directement à l’hôtel, et qui ne provient donc pas d’un OTA. C’est souvent sur les OTAs que les visiteurs vous découvrent, et il est donc important d’y être de façon efficiente. Si nous ne pouvons pas lutter contre ça, nous pouvons en tirer parti !

OTA

SiteMinder

AUGUST 1, 2024

Target market: Define your ideal guest profile, including their demographics, interests, and travel habits. This might include unique amenities, services, or a distinctive atmosphere. Target audience: Who are you trying to reach with your marketing efforts? based on your projected occupancy and service levels.

Business

Cloudbeds

MAY 15, 2024

With rate parity in the hotel industry, if you sell a room on Booking.com for $100 per night, you will have to set the same rate on all other booking platforms, whether it’s other online travel agencies (OTAs) , metasearch engines, brick-and-mortar travel agents or your own website.

OTA

Experience Hotel

OCTOBER 22, 2024

Les campagnes marketing automatisées se révèlent être une solution efficace pour atteindre cet objectif. Elles permettent non seulement d’établir une relation directe et personnalisée avec les clients mais aussi de réduire la dépendance aux OTAs et leurs commissions.

Market

SiteMinder

NOVEMBER 22, 2023

Making sure your OTA profile is optimised and managing your online reviews are two vital tasks you need to perform. While OTAs may take the lion’s share of website traffic, family and friends exert an equal amount of influence on traveller decision-making. Another factor, which is just as important, is your presence on OTAs.

Hotels

Travelboom Marketing

MAY 24, 2024

When you see seasonal peaks and annual events affecting occupancy rates and reservation types, then you can adjust room pricing, add-on services, and staffing to achieve the most efficient, profitable combination. Value-Added Services and Upselling Armed with data about your customer base, targeting guests with upsell opportunities is easy.

Revenue Management

Up Hotel

DECEMBER 9, 2024

The next article will look into top ways to allocate your marketing budget in 2025. The Golden 20% I seriously think the OTAs are like heroin for hotels and its a pretty tough habit to kick. Please dont misunderstand, I do genuinely feel that OTAs have a part to play in the marketing mix.

ROI

Experience Hotel

SEPTEMBER 14, 2022

Vous pouvez ainsi leur faire des suggestions pour qu’ils reviennent dans votre entreprise, leur proposer à la vente des services ou produits supplémentaires pour augmenter votre prix moyen, etc. L’importance de l’adresse email de vos clients Pour communiquer avec vos clients, il vous faut un moyen de les contacter.

OTA

Experience Hotel

FEBRUARY 7, 2017

Nous avons subi l’avènement de la commercialisation sur le Web puis la domination des OTA. Quand nous parlons de “relation client”, nous parlons donc d’identifier et comprendre son client de manière à optimiser son service, avec pour résultat un accroissement sensible de sa fidélisation. Pourquoi cette décision ?

OTA

Travelboom Marketing

FEBRUARY 21, 2024

Explore less expensive avenues, such as social media or email marketing to get the most bang for your buck. Learn how to create the perfect hotel marketing budget with our free guide. Effective digital marketing captures new interests and leads, as well as creates loyal customers.

Hotel Marketing

Travelboom Marketing

DECEMBER 16, 2022

Plus, you can take social media marketing strategy to the next level through paid ads. Promote Your New Hotel With Email Marketing When executed properly, email can often be a top revenue generating marketing channel for hotels. Check out the top 5 email marketing trends for 2023.

OTA

Up Hotel

AUGUST 21, 2023

When applied to the hotel industry, this analysis can unveil insights that can drive strategic decisions and shape marketing efforts. This might include prime locations, exceptional service, renowned amenities, or strong brand reputation. Opportunities: In the hotel industry, opportunities abound.

Marketing Strategy