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Comme vous le savez, il est très rare qu’un projet débouche sur les résultats escomptés sans une préparation attentive. Dans toutes les stratégies, un plan minutieux vaut bien mieux qu’un plan tiré sur la comète. La marketing par mail n’échappe pas à cette vérité. Pour toucher votre cible et générer le trafic espéré, dans votre ou vos établissement(s), il faut donc définir et maîtriser toutes les étapes qui constituent la ligne de production d’un e-mailing.
Independent hotels have seen significant growth since online travel agencies transformed the hospitality market place. Independents, for the most part, can exclusively rely on distribution channels to build up their brand, as unlike hotel chains, most independent properties do not have a large marketing budget to build up their brand in the general public’s eye.
Podcasts became the perfect partner for my walks in April this year during the first lockdown. I was trying to find a new way to consume industry information and to distract myself in the new world that 2020 was becoming. As a hospitality student, you’ve got to stay informed with what is going on in the industry today. Because it ultimately impacts you, if not today, it will eventually when you enter the working world.
Christmas and New Year's Eve are right around the corner and it can be one of the busiest times of the year if you're a hotelier looking to make the most out of the end-of-year peak period.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Odysys Samantha Irwin of Kaizen.Zone joins the podcast to talk about the “Trifecta” for an amazing customer experience that she and her staff focused on to grow the Historic Balch Hotel. The Balch Hotel, in the middle of nowhere, is now a destination unto itself for weddings, group events and quiet getaways. Samantha Irwin , former owner of the Historic Balch Hotel, is now an independent small business coach and passionate supporter of small business.
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