July, 2023

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Nostalgia-motivated tourism

eHotelier

Which elements of virtual trips are the most essential and how these can be used to encourage returning tourists’ behavioural intentions via immersion and nostalgia?

Tourism 119
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Google Expands Tours and Activities With New Display

Skift Blog

Skift Take: Ranking for city-specific experiences search terms is fiercely competitive and an expensive part of performance marketing that tends to favors online travel agencies with big budgets. A new carousel in Google's Things To Do adds an interesting shift in search display.

Market 325
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Exclusive: meet TFE Indigenous Liaison Officer, Henri Peters

Hotel Management

A career in hospitality can be a rewarding one, with the opportunity to help create unforgettable experiences for guests. But for TFE Hotels Indigenous Liaison Officer (NT), Henri Peters, it’s about making a lifechanging impact on First Nations Australians by supporting them to build long-term careers. Since taking up the position last year, Peters has been focused on recruiting new team members for Adina Apartment Hotel Darwin Waterfront, Vibe Hotel Darwin Waterfront and Travelodge Resort Darwi

Events 306
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What is the Impact of Frequent Coaching?

Anthony Cole Training

Excerpt from Objective Management Group’s recent webinar on The Data Behind Sales Managers of Elite Teams. The second chapter of this guide addresses a fundamental question: how often should sales managers coach their teams? Through a deep analysis of sales evaluations and coaching frequencies, we uncover the impact of consistent coaching on various aspects of sales performance.

Sales 295
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Smart Tools & Strong Teams: A People-First Approach to AI in Sales

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

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Accor Develops Strategic Priorities for New Divisions

Lodging

During a Capital Markets Day to be held at the Group’s head office, Accor presented its medium-term ambitions for a new chapter of growth. With strong brands and teams, an optimized operating model, and processes, Accor intends to accelerate its sustainable growth and is taking advantage of the strengths of each of the two new divisions created in January 2023.

Branding 290
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Leveraging AI to Improve Content Promotion Strategies and Boost SEO

Social Hospitality

Content is key for businesses to remain relevant and engaged and connected to their customers. Content promotion strategies are crucial for website success in this digital era. Given the ever-growing competition and relentless evolution of search engine algorithms, you must embrace effective methods to promote your content and enhance your search engine optimization (SEO).

Market 246

More Trending

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International Travel in U.S. Hit 83% of Pre-Covid Level

Skift Blog

Skift Take: With March exceeding 80% of its international inbound volume, America continues to head toward a recovery.

Travel 324
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Accommodation Australia praises “highly successful” Victorian jobs program

Hotel Management

The Victorian government’s AU$5.6 million jobs and training program for priority cohort jobseekers has concluded with new peak industry body, Accommodation Australia calling it “highly successful”. Through the program, 320 priority cohort jobseekers gained employment with 64 accommodation providers as room attendants and food and beverage staff. Accommodation Australia CEO, Michael Johnson, said the program “changed hundreds of lives” and supported businesses through a chronic staff shortage.

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TAP Air Portugal Privatization on Track as Government Selects Valuation Firms

Skift Blog

Skift Take: IAG, Lufthansa or Air France-KLM could have something to say about the government's efforts to privatize TAP. Everything from investments to a sale are on the table.

Sales 323
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Norwegian Air To Buy Wideroe for $106 Million

Skift Blog

Skift Take: The two companies, Wideroe and Norwegian, maintaining distinct brands and operate independently from each other is an interesting strategy in a busy domestic travel market.

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How to Coach Reps on Overcoming Sales Objections with Confidence

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Executive

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

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Tripadvisor Versus GetYourGuide: Who’s Bigger and Badder in Experiences?

Skift Blog

Skift Take: In the battle between Tripadvisor/Viator and GetYourGuide, the winner is — offline experiences, which have more than 90 percent market share. That spells big opportunities for both of these companies.

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10 Takeaways from Skift Global Forums That Transformed the Travel Industry

Skift Blog

Skift Take: Skift Global Forums have revolutionized the industry with key takeaways including the rise of experiential travel, the embrace of technology, the push for sustainable tourism, and the recognition of the importance of personalization and data analytics.

Travel 299
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In-Flight Entertainment Advances Provide Boost to Airlines

Skift Blog

Skift Take: In-flight entertainment has long been a critical part of airlines' efforts to attract travelers, and the increasingly lucrative sector is poised to provide major carriers more opportunities to stand out from rivals.

Travel 299
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U.S. Tourism Groups Head to Japan for First Time in Years as Rebound Lags

Skift Blog

Skift Take: Even though restrictions have been lifted, Japanese tourists seem more interested in traveling at home than abroad. This is a problem for the U.S. travel industry.

Tourism 298
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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Oman Sets Sights on Chinese Visitors with New Tourism Office

Skift Blog

Skift Take: With its sights set on transforming the tourism sector into an economic powerhouse, Oman is placing a strategic focus on Chinese tourists.

Tourism 292
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Hotel Wellness Strategies With the Biggest Payoff 

Skift Blog

Skift Take: The profit potential for wellness can vary a lot between major and minor investments, according to new data. Hotel developers need to plan carefully.

Hotels 289
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Skift India Report: Solo Travel Tops the Trends This Summer

Skift Blog

Skift Take: Tour operators need to curate new itineraries to attract an incredibly important group of travelers who crave exploration and meaningful connections.

Travel 285
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Effective Hotel Marketing in the Digital Age: New Skift Research

Skift Blog

Skift Take: Get a preview of our latest output from our Hotel Tech Benchmark data product. In this update, Skift Research looks closely at the best uses of digital marketing and advertising tools.

Market 278
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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IHG Hotel Workers Launch Strike in Los Angeles Right Before July 4

Skift Blog

Skift Take: When 96 percent of union members authorize a strike, you know they are feeling a lot of pain as wages haven't kept up with inflation.

Hotels 278
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Booking Is Trying to Acquire a Flights Seller. Europe Would Be Wrong to Block It.

Skift Blog

Skift Take: The European Commission's logic appears to be that any strengthening of Booking.com — even in its flights business — would bolster its grip on the hotel business. Deal or no deal, Booking is committed to expanding in flights.

Business 272
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Ryanair Pilots in Belgium Plan to Strike

Skift Blog

Skift Take: Ryanair's pilots in Belgium are resisting a plan to give them fewer rest days. It appears as though they will take a couple of days off July 15 and 16.

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The Small Businesses Beating Tripadvisor and GetYourGuide

Skift Blog

Skift Take: In this week’s news roundup, we start with a look at who the biggest player is in tours, activities, and experiences.

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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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Key appointments: Ascott, Sofitel, InterContinental

Hotel Management

Ascott appoints GM Sales and Distribution Ascott Australia welcomes Jennifer Warn to the Senior Leadership Team following her promotion to General Manager Sales and Distribution. Warn, who joined Quest in 2018 as Director of Sales, was promoted to Group Head of Corporate Sales in January 2021. Her expanded role sees her take management of all of Ascott Australia’s sales and revenue team members.

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American Airlines and Southwest CEOs Added to Skift Aviation Forum Speaker Lineup

Skift Blog

Skift Take: We’re thrilled to announce that American Airlines CEO Robert Isom and Southwest Airlines President and CEO Bob Jordan will be taking the stage at Skift Aviation Forum.

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Sabre Buys Startup That Helps Luxury Hotels Sell Gift Cards

Skift Blog

Skift Take: The startup Techsembly performs a neat trick in letting luxury hotel brands like The Peninsula sell gift cards to boost upsells without creating a downmarket vibe. No wonder it caught Sabre's eye.

Upsell 264
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Hong Kong Hostel Program Aimed at Tackling Housing Shortage and Political Dissent

Skift Blog

Skift Take: Hong Kong has a hotel-to hostel conversion program under way to target a housing shortage. It also aims to diminish pro-democracy sentiment.

Hotels 264
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Diving into Diversity: Decoding the Foundations of Inclusion in Hospitality Talent Acquisition

Speaker: Lauren Fernandez - CEO & Founder, Full Course

Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i

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The Boutique Hotel Trend Arrives in Branson, Missouri

Skift Blog

Skift Take: These Missouri hotel innovators asked themselves: What should thoughtful, modern hospitality look like in the Ozarks? The verdict is still out on their just-opened boutique hotel. But their approach offers a peak into current trends in design thinking.

Hotels 264
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U.S. Hotels Continue Job Growth, but Still Below Pre-Pandemic Levels

Skift Blog

Skift Take: While June's hotel job growth figure was lower than in some other months post-pandemic, the increase in hiring from May is good news for an industry prepping for the travel boom this summer.

Hiring 264
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ASEAN Summit Boosts Foreign Tourism to Indonesia

Skift Blog

Skift Take: There is increasing competition in Southeast Asia to attract foreign visitors to its shores. While the Philippines is actively embracing the belief that love is a driving force in the world as it faces increasing competition in the tourism industry, Indonesia saw a 9.21% increase in foreign visitors compared to the previous month.

Tourism 264
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More Airlines Use Next-Gen Tech to Sell Journeys on Other Carriers or Trains

Skift Blog

Skift Take: Dozens of airlines have been creating alternatives to traditional interline agreements, selling fares on other airlines or railways. A few factors appear to be driving more of these deals.

Travel 263
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New Research-Backed Strategies to Empower Managers as Culture & Engagement Leaders

Speaker: Beth Sunshine, SVP, Up Your Culture

When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.