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Recent statistics show that 65% of hotel reservations now happen online, with 45% of those coming through direct channels. This highlights the importance of a strong web presence for hotels. By implementing effective SEO strategies, hotels can reach more potential guests and reduce their dependence on costly OTA commissions. This guide will teach you how to use Search Engine Optimization (SEO) to boost your hotel’s search engine rankings, attract more direct bookings, and grow your revenu
What is rack rate? The rack rate is the standard, undiscounted price for a hotel room. Think of it as the “sticker price” for your accommodation, typically displayed on your website or communicated to guests who book directly. While its rare for guests to pay this rate, its a crucial benchmark for your pricing strategy. Rack rates are also a point of reference for discounts, promotions, and packages, providing a clear benchmark that even newcomers can rely on to craft effective prici
“How do I make my hotel stand out online?” If this question has crossed your mind, you’re not alone. In 2025, with nearly 75% of travelers beginning their hotel search online , the competition for visibility is tougher than ever. If your hotel isn’t easy to find or doesn’t make a great first impression because of poorly optimized listings or outdated marketing strategy can lead to missed bookings and lost revenue.
There was a time I thought of artificial intelligence as the stuff of sci-fi moviesdistant, slightly ominous, and almost certainly plotting world domination. Fast forward to today, and AI isnt just in my life; its basically my personal assistant, creativity coach, and, yes, occasional therapist.
Speaker: Matt Sunshine, CEO at The Center for Sales Strategy
AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.
In today’s fiercely competitive hospitality landscape, hotels need every edge they can get. Enter SWOT analysis - a powerful tool that’s revolutionizing how hotels strategize and thrive. But what exactly is SWOT, and why has it become a must-have for savvy hoteliers? Breaking Down SWOT: Your Hotel's Hidden Advantage SWOT is short for Strengths, Weaknesses, Opportunities, and Threats.
Skift Take: TikTok has gone dark in the U.S. It's unclear that the ban will remain in place, but if it does, the travel industry would be forced to change its social media marketing methods.
Did you know that effective hotel pricing can increase revenue by up to 20%? Setting the right rates for your rooms is not just about numbers; it’s about balancing guest expectations, understanding demand, and staying competitive. In this blog, we’ll cover everything you need to decide hotel rates smartly, including competition analysis, pricing strategies, and tools to simplify the process.
Did you know that effective hotel pricing can increase revenue by up to 20%? Setting the right rates for your rooms is not just about numbers; it’s about balancing guest expectations, understanding demand, and staying competitive. In this blog, we’ll cover everything you need to decide hotel rates smartly, including competition analysis, pricing strategies, and tools to simplify the process.
The hospitality industry is fiercely competitive, with modern travelers expecting seamless experiences powered by cutting-edge technology. Hoteliers must rise to these expectations while managing complex operations and staying ahead of the competition. A property management system (PMS) is the ultimate solution. It centralizes daily tasks, automates repetitive processes, and offers real-time insights.
Marriott Hotels, the namesake brand of Marriott Bonvoys extraordinary portfolio of over 30 hotel brands, today announced the opening ofCappadocia Marriott Hotel.
Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Executive
In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.
The St. Gregory Hotelin Dupont Circle Washington D.C. announced today that Charlie Loomis would take over as Executive Chef at the much-lovedEllington Park Bistro, a staple of both the hotel and the surrounding community.
Carmel Mission Inn, a boutique hotel nestled in the picturesque coastal community of Carmel, California, is proud to announce the appointment of Chef Jae Moon as its new executive chef.
When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.
Radisson Hotel Group has appointed Firas Mneimneh as general manager of the Radisson Collection Residences, Riyadh. The property is scheduled to open in the second quarter of this year.
IHG Hotels & Resorts, one of the worlds leading hotel companies is proud to announce its partnership withWorld Table Tennis (WTT) as the Official Hotel Partner in Singapore.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
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Mumford Company, a full-service hospitality brokerage advisory firm since 1978, announced today it had a strong finish to 2024 with a series of key hotel transactions across multiple states.
This year is set to transform possibilities, seamlessly combining groundbreaking innovation with practical solutions that will touch every part of our lives
Skift Take: Agodas Sustainable Tourism Impact Fund holds promise for small businesses in Southeast Asias tourism sector, but with greenwashing concerns on the rise, its impact depends on transparency and measurable outcomes -Peden Doma Bhutia Read the Complete Story On Skift
Six surefire ways to drive home a brand that resonates with guests and sets them apart in an increasingly competitive landscape include defining your unique value proposition, consistency, impactful design, telling stories that move and inspire, leveraging digital marketing, and always keeping guests first.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Hotel Designs Sneak peek: the Montcalm Mayfair recultivated Sneak peek: the Montcalm Mayfair recultivated Following two years of extensive renovation, ahead of the 26th March 2025 grand reopening, Meghan Taylor donned a hard hat and hi-vis and made for Marble Arch to preview the botanically-inspired metamorphosis of the Montcalm Mayfair… Stepping up to the Georgian doorway of the Montcalm Mayfair , this sneak peek tour of the ‘sensitive luxury’ property briefly felt like an exp
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