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Reclaim lost revenue: How hotel retargeting ads capture direct bookings 

Cloudbeds

A key component of a hotels digital strategy, retargeting ads, re-engage high-intent travelers who have already expressed interest in your property. This enables marketing teams to recoup revenue lost from cart abandonment and increase direct bookings. What are retargeting ads? increase YOY.

Revenue 52
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Hotel ad: Monitoring, compliance and parity

SiteMinder

Imagine paying for traffic on an ad that ends up sending guests elsewhere because they found a better deal on another site. Maintaining parity helps protect your revenue and reputation. of ad-driven direct revenue for D-EDGE hotels in 2023 , a 69% increase since 2019. All that effort is undone by a mismatch.

OTA 52
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Google Display Ads — Capture the Audience Wherever They Are

MediaBoom

Around 55% of companies use Google Display Ads ( clutch.co )—for good reason. The Google Display Network (GDN) advertises brands across over 2 million websites, videos, and apps, effectively reaching around 90% of internet users worldwide based on context, location, and audiences. What are Google Display Ads?

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PPC for Luxury Hotels – 9 Key Strategies for Optimization

MediaBoom

These keywords are crucial as they determine who sees your ad and the ad’s intent. Start by listing potential search terms your audience might use and consider the intent behind each keyword. Understanding keyword intent helps you optimize your ad copy and landing pages.

Intent 97
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Advertising for Accounting Firms – Maximize Your Growth Now!

MediaBoom

How to Advertise Your Accounting Firm To effectively advertise your accounting services , it’s crucial to leverage diverse channels, such as Google Ads, Google Display Ads, Remarketing, Video Ads, and Social Media. When someone clicks your ad, you pay for that.

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PMax for Travel Goals: Maximizing direct bookings with AI-powered ads

Cloudbeds

increase online sales or generate leadsand PMax will run the campaign across Googles entire network, including Search, YouTube, Display, Discover, Gmail, and Maps. In March 2023, Google launched PMax for Travel Goals, a type of Performance Max campaign designed to target high-intent travelers at multiple touchpoints on the booking journey.

Travel 52
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Top Hotel Marketing Myths Debunked

Travelboom Marketing

If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. It allows for direct engagement with your audience, builds brand loyalty, and can drive traffic, leads and ultimately, revenue. Not all revenue is paid with no strings attached.